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Commercial solar EPC companies · Lead generation

Know which of your enquiries have a roof, a bill and a decision maker behind them.

Lead generation for a commercial solar EPC company is bringing in enquiries from factories, warehouses and campuses that have a roof, a connection and a real reason to act, from every source you use. GullySales sets up each source, qualifies it with a few plain questions and records it through to the order.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Demand and lead generation

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for commercial solar EPC companies

Sales and marketing for commercial solar EPC companies, the overview.

Last updated 6 Oct 2026.

For commercial solar EPC companies

Where it usually goes wrong, and what we would do.

  • “A call about solar is not yet a lead”

    A caller may have a rented shed, a tiny load or no authority to decide. Without three or four questions at the start, the survey team spends days on files that were never going to buy.

  • “The best enquiries arrive from people, not forms”

    A consultant's message, a PEB builder's call, a plant head who attended your talk. These rarely touch the website, so they are never counted and never learned from.

  • “Tenders and private sales need different handling”

    A tender notice has a date and a rule set. A private factory enquiry has a bill and a promoter. Mixed in one list, both are followed up badly.

What we do

What we deliver for commercial solar EPC companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A qualifying form that asks for the bill

    A short enquiry form asking the building, the roof type, who owns the building, the connection and a recent bill upload, kept brief enough that a plant head completes it.

    Result: The team sees which enquiries have a real bill behind them.

  2. Source tracking for every enquiry

    A list of sources (search, consultant, association, tender, referral, outreach, trade show) set up so each enquiry carries its source from the first contact.

    Result: You see which source brings surveys and orders, not only calls.

  3. A reply and survey routine

    A written reply for each source and a rule for when a survey is booked, who attends and what is recorded afterwards.

    Result: A serious enquiry gets a named person and a survey date.

  4. Outreach to named plants

    A researched list of factories, warehouses and campuses in the estates you serve, and a short note to the plant head or the finance head with a pointer to the right page.

    Result: Conversations begin with owners who match your roofs.

  5. A partner and consultant channel

    A pack, an introduction sheet and a tracking record for consultants, PEB builders and architects who meet buyers before you do.

    Result: An introduction can be traced and answered.

  6. A lost-file read-out

    A reading of closed enquiries and their reasons, by source and building type.

    Result: Spend moves to the sources that produce orders.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

Where a commercial solar enquiry arrives, what to record and how to reply.

A plant head who rings after a search
Note the unit, the roof type, who owns the building and whether a bill is at hand. Ask him to send the last electricity bill by WhatsApp, and fix a survey date before the call ends.
An energy consultant or auditor
Record the consultant, the client, and what the client's energy report already says. Ask for consent to speak to the client directly, and agree in writing what is paid and on what.
A PEB builder or architect
Note the building, its stage and roof design. A new shed can be designed for solar from the start, so ask for the roof drawings before any proposal and say who bears the cost of strengthening.
An industrial association or a trade show
Log the event and the person, with one line on the roof. Reply by name the same day with the page for their building type, and record whether the call was answered.
A tender notice
Create a separate record with the notice date, the department, the eligibility and the last date. Decide whether to bid on written criteria, not on feel, and note the reason you declined.
An existing customer or a neighbour of one
Record which plant they have seen and who recommended you. Ask the earlier owner whether the visit may be repeated, and thank him without offering money for the introduction.

Who it is for

This is written for these commercial solar EPC companies.

  • Rooftop EPC specialists for factories and industrial units
  • Warehouse, cold storage and logistics park rooftop installers
  • Campus installers for schools, colleges and hospitals
  • Pay-per-unit (OPEX) rooftop developers
  • Open access and group captive solar developers
  • Ground-mount and solar carport contractors
  • Government and public sector tender EPC companies
  • Operations and maintenance firms adding new installations

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy leads from solar lead portals?
Treat them as a source to be measured, not a plan. Ask who else got the enquiry, whether the buyer owns the roof and how recent it is. Count orders from the source separately. Many portal leads are home enquiries, so check the building type before you pay.
How do we handle duplicate enquiries from one factory?
Match them on the consumer number or on company and building. A promoter, a plant head and a consultant may each enquire about the same roof. Merge them into one file with all the contacts, so two engineers do not quote the same plant.
What counts as a qualified enquiry?
A building the buyer owns or has the landlord's consent for, a roof that can take a plant, a bill that shows a real load, and a decision maker you have spoken to. Anything less is early research and belongs on a separate list.
Are trade shows and association meetings worth recording?
Yes. Note the event, the person met and what they said about their roof, then follow up through your own routine. Visiting cards that stay in a drawer are the largest uncounted source for many EPC firms.
Should we publish a rate per kWp on our website?
Publish the basis, not a bare rate. Say what is inside it: modules, inverters, structure, cabling, approvals and monitoring, and what is outside it. A buyer will compare numbers, so a rate without the scope invites a lower quote that leaves half the work out.
Do factory owners search online, or does everything come through consultants?
Both. Consultants and associations bring many introductions, but the plant head or the owner then searches your name, your projects and your reviews before a survey is agreed. If that search finds nothing, a good introduction goes cold.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for commercial solar EPC companies.

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Everything else we would do for you.

Closest to this: leads and follow-up

Also for commercial solar EPC companies

Or start from the overview: sales and marketing for commercial solar EPC companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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