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Commercial solar EPC companies · Lead generation

Know which of your enquiries have a roof, a bill and a decision maker behind them.

Lead generation for a commercial solar EPC company is bringing in enquiries from factories, warehouses and campuses that have a roof, a connection and a real reason to act, from every source you use. GullySales sets up each source, qualifies it with a few plain questions and records it through to the order.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A solar engineer and factory manager review a rooftop installation

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for commercial solar EPC companies

Sales and marketing for commercial solar EPC companies, the overview.

Last updated 6 Oct 2026.

For commercial solar EPC companies

Where it usually goes wrong, and what we would do.

  • “A call about solar is not yet a lead”

    A caller may have a rented shed, a tiny load or no authority to decide. Without three or four questions at the start, the survey team spends days on files that were never going to buy.

  • “The best enquiries arrive from people, not forms”

    A consultant's message, a PEB builder's call, a plant head who attended your talk. These rarely touch the website, so they are never counted and never learned from.

  • “Tenders and private sales need different handling”

    A tender notice has a date and a rule set. A private factory enquiry has a bill and a promoter. Mixed in one list, both are followed up badly.

What we do

What we deliver for commercial solar EPC companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A qualifying form that asks for the bill

    A short enquiry form asking the building, the roof type, who owns the building, the connection and a recent bill upload, kept brief enough that a plant head completes it.

    Result: The team sees which enquiries have a real bill behind them.

  2. Source tracking for every enquiry

    A list of sources (search, consultant, association, tender, referral, outreach, trade show) set up so each enquiry carries its source from the first contact.

    Result: You see which source brings surveys and orders, not only calls.

  3. A reply and survey routine

    A written reply for each source and a rule for when a survey is booked, who attends and what is recorded afterwards.

    Result: A serious enquiry gets a named person and a survey date.

  4. Outreach to named plants

    A researched list of factories, warehouses and campuses in the estates you serve, and a short note to the plant head or the finance head with a pointer to the right page.

    Result: Conversations begin with owners who match your roofs.

  5. A partner and consultant channel

    A pack, an introduction sheet and a tracking record for consultants, PEB builders and architects who meet buyers before you do.

    Result: An introduction can be traced and answered.

  6. A lost-file read-out

    A reading of closed enquiries and their reasons, by source and building type.

    Result: Spend moves to the sources that produce orders.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

Where a commercial solar enquiry arrives, what to record and how to reply.

A plant head who rings after a search
Note the unit, the roof type, who owns the building and whether a bill is at hand. Ask the buyer to send the last electricity bill by WhatsApp, and fix a survey date before the call ends.
An energy consultant or auditor
Record the consultant, the client, and what the client's energy report already says. Ask for consent to speak to the client directly, and agree in writing what is paid and on what.
A PEB builder or architect
Note the building, its stage and roof design. A new shed can be designed for solar from the start, so ask for the roof drawings before any proposal and say who bears the cost of strengthening.
An industrial association or a trade show
Log the event and the person, with one line on the roof. Reply by name the same day with the page for their building type, and record whether the call was answered.
A tender notice
Create a separate record with the notice date, the department, the eligibility and the last date. Decide whether to bid on written criteria, not on feel, and note the reason you declined.
An existing customer or a neighbour of one
Record which plant they have seen and who recommended you. Ask the earlier owner whether the visit may be repeated, and thank the owner without offering money for the introduction.

Who it is for

This is written for these commercial solar EPC companies.

  • Rooftop EPC specialists for factories and industrial units
  • Warehouse, cold storage and logistics park rooftop installers
  • Campus installers for schools, colleges and hospitals
  • Pay-per-unit (OPEX) rooftop developers
  • Open access and group captive solar developers
  • Ground-mount and solar carport contractors
  • Government and public sector tender EPC companies
  • Operations and maintenance firms adding new installations

Not for

It is not the right fit if.

  • Your sales engineer cannot visit a roof within the buyer's own planning period, so more enquiries would only stack up unsurveyed
  • You do not ask for a bill or a roof before you spend a survey visit, so extra enquiries would waste engineer days

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy leads from solar lead portals?
Treat them as a source to be measured, not a plan. Ask who else got the enquiry, whether the buyer owns the roof and how recent it is. Count orders from the source separately. Many portal leads are home enquiries, so check the building type before you pay.
How do we handle duplicate enquiries from one factory?
Match them on the consumer number or on company and building. A promoter, a plant head and a consultant may each enquire about the same roof. Merge them into one file with all the contacts, so two engineers do not quote the same plant.
What counts as a qualified enquiry?
A building the buyer owns or has the landlord's consent for, a roof that can take a plant, a bill that shows a real load, and a decision maker you have spoken to. Anything less is early research and belongs on a separate list.
Are trade shows and association meetings worth recording?
Yes. Note the event, the person met and what they said about their roof, then follow up through your own routine. Visiting cards that stay in a drawer are the largest uncounted source for many EPC firms.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for commercial solar EPC companies.

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Everything else we would do for you.

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