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Commercial solar EPC companies · Pay per click advertising

Pay for the search that comes from a factory roof, not a homeowner's subsidy question.

Google Ads for a commercial solar EPC company means bidding on the searches of factory, warehouse and campus buyers and keeping out the home and subsidy searches that fill the same terms. GullySales builds the campaigns by building type and city, sends each click to a matching page and reports the cost of a survey request.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A solar engineer and factory manager review a rooftop installation

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for commercial solar EPC companies

Sales and marketing for commercial solar EPC companies, the overview.

Last updated 6 Oct 2026.

For commercial solar EPC companies

Where it usually goes wrong, and what we would do.

  • “The word solar attracts the wrong clicks”

    Panel price, subsidy, solar for home and solar jobs share their words with a factory roof. Without a long list of blocked terms, the budget goes on people who will never buy a plant.

  • “A small number of searches matter”

    There are far fewer industrial solar searches than home ones. A well-built campaign is narrow, by city and building type, and cannot be judged by click volume.

  • “A click is not a survey request”

    An owner who reads for a while and leaves has not enquired. The campaign has to be counted on bills uploaded and surveys booked, so the page and the form matter as much as the advertisement.

What we do

What we deliver for commercial solar EPC companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Search campaigns by building type and city

    Separate campaigns for factory rooftop, warehouse and cold storage, campus and commercial buildings, each limited to the cities you will visit.

    Result: The advertisement reaches a buyer searching for their own kind of roof.

  2. A long block list

    Terms for home solar, subsidy, panel prices, wholesale, jobs, courses and small devices, added at the start and extended from the search terms report.

    Result: The budget stays on industrial buyers.

  3. Landing pages that match the search

    A page for each campaign, with a roof like the buyer's, a plant you commissioned and a form asking for the bill.

    Result: A click lands on proof, not on a home page.

  4. Call and form tracking

    Calls from the advertisement and forms from the page recorded with the search that brought them, and marked as survey booked or not.

    Result: You can tell a survey request from a curious call.

  5. Retargeting for owners who read and left

    A reminder to visitors who read the saving or approvals page, pointing to a worked example.

    Result: A buyer still weighing three EPC companies sees you again.

  6. Cost per survey in the report

    A report on what each survey request cost through search, against the baseline recorded before work starts.

    Result: You can see whether the spend produces surveys.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as a commercial solar EPC company, and the ones to keep out.

solar EPC company for factory in your city
Bid. The buyer has a roof, a bill and a shortlist. Keep factory, warehouse and campus in separate campaigns, each landing on a page with your own plants of that type.
commercial rooftop solar quotation
Bid. This is a buyer asking for a proposal. Send the click to a page that asks for the bill and the roof type, so the survey can be fixed with a name and a date.
solar without investment or pay per unit solar
Bid, but only if you offer it, and in a separate campaign. Explain tariff basis, term and ownership on the page. A buyer arriving on a buy-the-plant page will leave.
solar panel price or solar panel cost per watt
Block or treat as research. The searcher is usually a home buyer or a trader. If you bid, send the click to a page on what a commercial quote includes, with no printed rate.
solar subsidy, solar for home, solar jobs, solar course
Block. These bring the largest volume and almost no industrial buyers. Add them as negatives at the start and read the search terms report for new ones.
Counting a real enquiry
Count a form with a bill and roof type, or a call that ends in a survey date. A caller asking only for a price per kilowatt is early research and goes on a separate list.

Who it is for

This is written for these commercial solar EPC companies.

  • Rooftop EPC specialists for factories and industrial units
  • Warehouse, cold storage and logistics park rooftop installers
  • Campus installers for schools, colleges and hospitals
  • Pay-per-unit (OPEX) rooftop developers
  • Open access and group captive solar developers
  • Ground-mount and solar carport contractors
  • Government and public sector tender EPC companies
  • Operations and maintenance firms adding new installations

Not for

It is not the right fit if.

  • Your survey requests are not recorded, so you could not tell a paid click from a referral and the spend could not be judged
  • The form after the click asks nothing about the roof or the bill, so every home solar enquirer would reach an engineer

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we bid on our own company name?
Yes, in a small separate campaign. A plant head who has heard of you will search your name, and a competitor can sit above you otherwise. Keep it apart from the rest, so its cheap clicks do not make the other campaigns look better than they are.
Is call-only advertising right for us?
Seldom. A commercial buyer wants to send a bill first, and the form with a bill upload gives your engineer more to work with. Call-only can suit a small factory owner. Test it against the form, and count surveys from each.
How do we keep job seekers and students out?
Add jobs, vacancy, course, training and fresher to the blocked list from the start, and read the search terms every time the account is reviewed. Solar draws many job searches, and they often fill the first clicks.
Will advertising bring tender work?
No. Tenders come from procurement portals. Advertising works for private factories, warehouses, campuses and commercial buildings. Use it for those, and use the site to show past orders when a tender officer checks you.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for commercial solar EPC companies.

All articles

More for commercial solar EPC companies

Everything else we would do for you.

Or start from the overview: sales and marketing for commercial solar EPC companies.

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