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Solar maintenance companies · Lead generation

Find out which calls become contracts before you pay for more calls.

Lead generation for a solar maintenance company means bringing in rooftop owners who have a problem to fix, and recording where each one came from, so you know which sources produce contracts and which produce one-off calls. GullySales sets up capture for fault calls, WhatsApp photos, society referrals and directory enquiries, and ties each to the visit and the contract that follows.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Demand and lead generation

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for solar maintenance companies

Sales and marketing for solar maintenance companies, the overview.

Last updated 6 Oct 2026.

For solar maintenance companies

Where it usually goes wrong, and what we would do.

  • “A fault call and a contract buyer ring the same number”

    One wants an engineer today and the other wants a plan next month. Without a note of which, every caller gets the same short reply and the contract buyer is lost.

  • “Directory enquiries are mostly price checks”

    Calls from classified sites often ask only the rate for cleaning a few panels, then hang up. Counting them as leads makes the source look better than it is.

  • “Society leads arrive with no name”

    A committee member says the society needs a quote, and the enquiry is logged as society with no contact, no roof details and no idea who decides.

What we do

What we deliver for solar maintenance companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Enquiry types defined

    Fault, cleaning, AMC, takeover and performance check, each with its own first reply and its own next step.

    Result: Every caller is answered for what they actually want.

  2. WhatsApp intake for fault photos

    A first message asking for a photo of the display, a screenshot of the monitoring app, the system size and the installer's name.

    Result: The engineer sees the fault before the visit is fixed.

  3. A standard reply for directory callers

    A reply that explains how a visit is priced and invites a roof visit, sent to every price-check caller and recorded.

    Result: Price checkers are separated from owners with a real need.

  4. Source field on every job sheet

    One line that records where the owner heard of you, in their words, kept with the roof's address.

    Result: The source survives to the contract.

  5. Society and factory contact capture

    The role of the caller, who decides, the date of the next committee or review meeting, and the last bill, all written at first contact.

    Result: A society enquiry becomes a named person and a date.

  6. A source report

    Enquiries by source against visits made and contracts signed, set against the starting baseline.

    Result: You see which source pays and which only rings.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

The places a solar maintenance enquiry arrives from, and what to record and say on each.

Phone call about a fault
Ask for the inverter's display message, the system size and the installer's name before anything else. Record the locality and book a visit the same day if the roof can be reached.
WhatsApp photo of the inverter or app
Reply asking for the full display and the app's generation graph. Save the photos to the job record so the engineer reads them before leaving.
Google Maps listing
Record Maps as the source and note the locality. Many callers ask about cleaning first, so answer that, then ask what the generation looks like.
IndiaMART or JustDial enquiry
Record which listing it came from. Many are price checks, so say how you price a visit, ask the system size and note whether the caller answers back.
Housing society referral
Log the society, the person who called, the committee's next meeting and who signs. Send a one-page AMC outline the member can hand to the committee.
Installer or electrician passing work
Record who referred and whether the system is theirs. Agree in writing who owns the customer afterwards, so nobody is surprised at renewal.

Who it is for

This is written for these solar maintenance companies.

  • Residential rooftop AMC and panel cleaning services
  • Housing society and apartment common-area solar maintenance
  • Commercial and industrial rooftop O&M contractors
  • Waterless and robotic panel cleaning specialists
  • Inverter and battery repair and replacement specialists
  • Solar pump and solar water heater service dealers
  • Third-party O&M for EPC-built and ground-mounted plants
  • Performance audit and thermography inspection firms

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy solar leads from lead sellers?
Check before you pay: ask whether the lead is exclusive and whether the person already owns a system. Lists built for new installations do not fit maintenance. If you try one, count roof visits and contracts, not calls.
The same owner rings on three numbers. How do we avoid duplicates?
Match on the roof's address, not the phone number. One roof is one record, and the three calls become three notes on it. A society that rings through the secretary, the treasurer and the watchman is also one lead.
What counts as a qualified enquiry for us?
An owner with a system on a roof you can reach, a fault or a lapsed contract, and someone who can say yes. A caller wanting a new installation, or one outside your areas, is passed on or declined. Write the test down so every caller is judged the same way.
How do we count customers who find us offline?
Ask how they heard of you on every call and write the answer in their words. Your van, a sticker on the inverter after a visit and a neighbour's mention are all sources. A column that only says other tells you nothing.
Customers only want cleaning and stop after one visit. How do we sell a contract?
Price the single cleaning on its own, and sell the contract on what a cleaner cannot give: an inspection, readings at each visit and a named engineer for faults. Show a sample visit report before the owner decides. Some owners will only ever want a bucket and a hose, and that is a fair answer.
Can you get us empanelled by inverter or panel makers as a service partner?
No. Empanelment is between your company and the maker, on their terms. We make your company name, address and service areas match across your site, Google and listings, so a maker's helpline or a dealer checking you finds the same business everywhere.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for solar maintenance companies.

All articles

More for solar maintenance companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for solar maintenance companies

Or start from the overview: sales and marketing for solar maintenance companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need