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Warehouse developers · Lead generation

Bring in logistics requirements that match the sheds you have built or can build.

Lead generation for a warehouse developer means drawing requirements from logistics heads, manufacturers and brokers whose size, clear height and corridor fit your sheds, not every enquiry that mentions space. GullySales works on the pages, the broker pack and the requirement record that bring in enquiries your leasing team can act on.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Warehouse and industrial park developers: show a real physical business scene illustrating Park layout, plots and sheds. List each plot, shed and warehouse bay with its phase, area, specification, rate and status, so leasing sees what is vacant, held, let or due for renewal at a glance.

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for warehouse developers

Sales and marketing for warehouse developers, the overview.

Last updated 13 Nov 2026.

For warehouse developers

Where it usually goes wrong, and what we would do.

  • “The requirement is a specification, not a name”

    A logistics head writes down area, clear height, dock count and budget per square foot. A lead form that asks only for a name and a phone number throws away the lines that decide whether your shed fits, so ask for the specification at the first touch.

  • “A broker is a source with a memory”

    A broker who sent a requirement last season and received a clear reply sends the next one to you first. A broker who met silence sends it elsewhere. Log each broker as a source, and tell them what happened to the requirement.

  • “Peak space is committed before the peak”

    Third-party logistics firms and e-commerce operators settle festive capacity well ahead of the festive weeks. Lead generation that begins when the stock is already arriving reaches buyers who have signed with another developer.

  • “A build-to-suit enquiry is slow and still a lead”

    A manufacturer asking about a satellite warehouse may talk for a long stretch before a term sheet exists. Without a record of drawings, rate basis and next step, that enquiry is forgotten between meetings.

What we do

What we deliver for warehouse developers.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. Specification-first enquiry form

    A form that asks for area, clear height, docks, power need and corridor along with the contact, so the leasing team sees the fit before calling.

    Result: Every new enquiry shows whether your sheds can meet it.

  2. Corridor and shed landing pages

    One page per warehouse and per logistics belt you serve, each stating the specification and the distance to the highway and the city.

    Result: A searcher for space on your corridor lands on the matching shed.

  3. Broker source register

    A list of the brokers and consultants who placed requirements with you, with what each sent and what became of it.

    Result: You can see which brokers send requirements that turn into leases.

  4. Requirement record

    One record per requirement from first message to lease or loss, with the source and the reason it closed.

    Result: Lost requirements carry a written reason.

  5. Build-to-suit enquiry page

    A page that sets out how a build-to-suit works with your team and asks the occupier for the first specification.

    Result: A large occupier can start a conversation with a usable brief.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

Fields to record the moment a requirement arrives.

Area needed and shed type
Write the built-up area, the clear height and whether the buyer wants a single shed or a bay in a park. These three decide which of your buildings is worth showing.
Dock and floor load needs
Record the number of docks, the truck types and the racking or floor load asked for. A shed that fails this specification wastes a site visit.
Corridor and radius
Note the highway or city the occupier must serve. A requirement for a named corridor is matched to a building, not to a general brochure.
Start date and lease or build-to-suit
Record when space is needed and whether the buyer wants a ready shed or a purpose-built one. It decides the sales path and who in your team takes it.
Who placed it
Tag occupier directly or through a broker, and note the broker's name. The tag keeps the source clear when the requirement moves from one stage to the next.

Who it is for

This is written for these warehouse developers.

  • Third-party logistics providers
  • E-commerce and quick-commerce operators
  • FMCG and consumer goods companies
  • Automotive and engineering supply chains
  • Pharma and cold chain operators
  • Retail chains with a regional distribution centre
  • Manufacturers needing a satellite warehouse
  • Brokers and industrial real estate consultants

Not for

It is not the right fit if.

  • You have no unlet bay or buildable plot that fits a typical requirement, so an enquiry would only prove that nothing is available.
  • Requirements arrive on several personal phones and nobody gathers them, so a campaign would add messages to a pile that is already unread.
  • Your team cannot show a completed building to a visitor, and a buyer asked to judge from a drawing alone will not move.

Before you decide

Agree the work. Know how to judge it.

Lead generation for warehouse developers: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Define the organisations or buyers you can serve and the reasons they would consider a conversation. Bring examples of accepted and rejected prospects so the selection rule is visible.

Make the scope clear

Agree the research sources, contact approach, qualification rules, and handover. Clarify which meetings count as accepted and what happens to replies that are not ready to buy.

Check the work in use

Review why a prospect was selected and what was learned from the response. Count held, relevant conversations separately from contacts found, messages sent, or meetings booked.

Know when to change course

If the same objection appears repeatedly, adjust the offer or buyer group before increasing outreach. Respect a request to stop contact and keep the exclusion in the record.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

Before we start

What to have ready before the work starts.

The records, access and decisions this work needs from warehouse developers. Anything missing is noted in the written scope, with who will supply it.

The leasing register of recent lettings
A list of past occupiers, the shed taken, the source and the stage each deal reached. A spreadsheet or even a notebook is acceptable. Without it, we reconstruct from the leasing head's memory, which keeps the large deals and loses the near misses.
Drawings or a specification sheet per shed
Clear height, bay size, dock doors, floor loading, fire arrangements and power for each building. Drawings from the project team are the reliable source. If the figures are only in brochures, we check them with your engineer before they are published.
A list of brokers with their corridors
Names of the brokers you deal with, the areas each covers and a note on how reliable their briefs are. A contact sheet will do. Without it, the broker route starts empty and the source tag has nothing to record against.
A decision on which enquiries you turn away
Only you can say what size, term and use you will decline, such as a tiny footprint or a use your park does not permit. State it plainly. Without this, every enquiry is treated as equal and the leasing team spends time on briefs that cannot close.
One leasing manager to take each requirement
A named person who reads each requirement as it arrives and replies with a matching shed or a clear no. They need a phone and authority to talk terms. If nobody is named, requirements wait for the founder, and brokers take the space to a competitor.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Reconstruct how the last lettings arrived

    We sit with the leasing head and trace the last few occupiers from first contact to signature: who wrote, whether a broker or a direct enquiry, what the stated need was and which shed finally fitted. You tell us which of those deals you would want again. What exists afterwards is a list of sources against outcomes, and it is the figure we read against when the work is done.

  2. 2

    Fix the specification you can really offer

    Before any page is written we list, shed by shed, the clear height, bay width, dock doors, floor loading, fire provisions and power that you hold or can build. You confirm every figure from the drawings. A lead is only worth chasing if its requirement falls inside this list, so the list becomes the filter for everything that follows.

  3. 3

    Rebuild the enquiry form as a requirement sheet

    We replace the contact box with questions a leasing manager asks on the first call: area wanted, preferred corridor, cargo and racking type, dock count, start date and who decides. You strike any question an occupier would not answer in writing. The form lets a logistics head describe the space before speaking to anyone.

  4. 4

    Open a register of the brokers you work with

    We list every broker and consultant who has brought you a requirement, with the corridors they cover and the occupiers they serve. You add the ones you want to hear from more. Each requirement that comes in is tagged with its broker, so a deal that closes can be credited, and a broker whose briefs never fit can be told the specification they should bring.

  5. 5

    Write the build-to-suit route separately

    A build-to-suit buyer is not looking for an available bay, so we write a distinct entry that asks for land, design needs and handover expectations, and sends it to a different person. You decide who owns those conversations and what you are ready to discuss. The route is slow by nature and still a lead, so it is recorded as one.

  6. 6

    Read requirements against sources and fit

    We take the requirements received since the work began and compare them with the first list: by source, by how many fitted your specification, by visits made and by terms discussed. You decide which sources to feed and which briefs to turn away. A requirement outside your specification is counted as information, not as a failure.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which enquiries should we turn away?
Those whose area, height or corridor your sheds cannot meet. A polite reply that says why, and what you do offer, keeps the broker for the requirement that does fit.
Do you generate leads for us or only set up the pages?
We set up the pages, forms, broker pack and record that bring requirements to your team, and we work on how they are found. The replies, site visits and terms stay with your leasing team.
Can lead generation work for plots of land?
A land plot has a different buyer, who asks about title, approvals and zoning. It needs its own page and its own record, kept apart from the ready-shed enquiries.
Which enquiries should we turn away?
Those outside your corridors, below your smallest bay or needing a specification you cannot build. Say so politely and record the reason. A prompt no is better for a broker than silence, and the broker will bring a better fit next time.
Can lead generation work for plots of land?
It can reach the buyers who want to build their own shed, but those sales run through different checks. Keep a separate page and form for plot buyers, and check the rules for land and approvals with your own adviser before stating anything on it.
Should we turn away enquiries that are far from our specification?
Yes, but politely and with a reason. A reply that says the shed's clear height or corridor does not match, and names what would fit, keeps the broker's goodwill for the next brief. Turning enquiries away also protects the leasing team's time. We write the reply template and record the reason in the requirement register, so you can see over time which unmet needs are common enough to shape the next building.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

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