Skip to content
GullySales
Tell us what you need

Ecommerce and D2C brands · Lead generation

Answer the buyer who asked for a line sheet back in March.

A D2C brand's leads are the retailer wanting a line sheet, the buyer ordering two hundred units for a conference, and the email address captured before a first order. GullySales builds the route each of them arrives by, and the follow-up that nobody has time for.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ecommerce and d2c brands at work in the United States

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for ecommerce and D2C brands

Sales and marketing for ecommerce and D2C brands, the overview.

Last updated 5 Oct 2026.

For ecommerce and D2C brands

Where it usually goes wrong, and what we would do.

  • “The lead nobody works sits in the shared inbox”

    A buyer from a regional chain asks for wholesale terms and gets an automated reply about order tracking. The whole team is pointed at paid social.

  • “A gifting order is a quote, not a checkout”

    Five hundred units with a logo on them needs a price break, a lead time and a proof. None of that exists anywhere on your product page.

  • “The email address is the only lead you keep”

    The ad platform and the marketplace both rent you the customer. An address given up before the first order survives a fee rise and an algorithm change.

  • “Trade shows and Faire produce names, not orders”

    A stack of cards is worthless by the following Friday if nobody calls. Wholesale pays on the reorder, and reorders come from being chased.

What we do

What we deliver for ecommerce and D2C brands.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A line sheet and written wholesale terms

    Minimums, case packs, margin, lead times and payment terms in one document a buyer can take to their own boss without asking you three questions first.

    Result: A wholesale enquiry gets an answer the same day.

  2. A wholesale enquiry route of its own

    A separate address and form that stays out of the customer service queue, with a named person answering it and a reply window agreed in writing.

    Result: Buyers stop going quiet because nobody replied.

  3. A gifting quote format

    Quantity breaks, logo application, proofing, lead time and shipping set out in a standard quote, ready to send instead of written from scratch each time.

    Result: Corporate orders get an answer while the budget is open.

  4. Email and text capture with consent recorded

    Capture placed where it does not cost you the sale, with express written consent for texts stored in a form your counsel can review.

    Result: The list grows out of traffic you already paid for.

  5. A buyer outreach list and a calling rhythm

    Independent retailers by region and category, approached before their buying season, with every account followed to a second order rather than a first.

    Result: Wholesale becomes a line you can forecast.

  6. One register for every trade enquiry

    Each wholesale and gifting approach logged with its source, what was quoted, how long the reply took and what happened next, read every Friday.

    Result: You can see what a slow inbox cost you.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

The places a D2C brand's enquiries arrive, and what to record at each.

Wholesale form or line sheet request
Record the shop name, city, what else it stocks and which line sheet went out. Reply with the line sheet and the terms in one message, so the retailer does not have to ask twice.
Corporate gifting message on WhatsApp
Record the company, quantity, event date and whether logo printing is wanted. Ask for quantity and date before quoting, because a gift order is decided by those two things.
Instagram DM asking for the price or the link
Note which post or reel prompted it and which product it names. Reply with the product link, and tag the source as Instagram DM so the order can be traced back later.
Phone number or email left before a first order
Save the campaign or page it came from beside the contact. A number with no source tells you nothing about which ad or post is worth repeating.
Creator or influencer discount code
Give each creator a code of their own and log orders against it. Reply to a code-led buyer the way you would to any new customer, and note the creator's name on the record.
Questions on a marketplace listing
Answer inside the listing and note the product asked about. Check the platform's current rules before inviting any buyer to your own site, and never ask for contact details the platform does not allow.

Who it is for

This is written for these ecommerce and D2C brands.

  • Single-product and founder-led D2C brands
  • Apparel, footwear and accessories brands
  • Beauty, skincare and personal care brands
  • Supplements, food and beverage brands
  • Home goods, furniture and higher-value considered purchases
  • Subscription and replenishment brands
  • Brands selling on Amazon and their own Shopify store
  • Wholesale-first brands building a direct channel
  • Brands past their first million with no in-house marketing team

Not for

It is not the right fit if.

  • No one owns the replies to trade and corporate enquiries, so a line sheet request would wait unanswered in an inbox
  • You do not yet have a line sheet or trade terms written down, so a retailer who asks would get a different answer from each person

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Does selling wholesale undercut our own site?
It does when a retailer discounts and you do nothing about it. Set a minimum advertised price, write it into the terms and check it monthly. Most brands decide the shelf space is worth more than the margin they give up.
A company wants four hundred branded units. Where do we start?
With the date. Gifting runs on an event, and the lead time decides whether the order is possible at all. Ask for the date, the quantity and the logo file before you quote anything.
Should we buy an email or phone list to start with?
No. People who never asked to hear from you rarely buy, and messages to a bought list can breach consent rules and harm your sender reputation. Build your own list from checkout, a first-order offer and follow-up with people who asked about the product.
One customer came from an ad, then Instagram, then a retailer. Which source gets the credit?
Record the first source and the last source separately, and write both down. The first shows what brought them in, the last shows what closed the order. Decide in advance which you report on, and use the same rule every time.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for ecommerce and D2C brands.

All articles

More for ecommerce and D2C brands

Everything else we would do for you.

Closest to this: leads and follow-up

Also for ecommerce and D2C brands

Or start from the overview: sales and marketing for ecommerce and D2C brands.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need