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Ecommerce and D2C brands · Search engine optimisation

Own the search they run two days after they watch your ad.

Search for a D2C brand is two jobs: being found for the category, and controlling what appears when someone checks your name after seeing an ad. GullySales writes the collection pages, cleans up the duplicate product addresses a store platform creates, and decides what happens to retired products.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ecommerce and d2c brands at work in the United States

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for ecommerce and D2C brands

Sales and marketing for ecommerce and D2C brands, the overview.

Last updated 5 Oct 2026.

For ecommerce and D2C brands

Where it usually goes wrong, and what we would do.

  • “The brand-name search is where the sale is lost”

    The shopper sees the video, waits two days, then types your name to check you are real. What they find is a marketplace listing and a forum thread.

  • “Collection pages do the ranking a product page cannot”

    One product page will not rank for a category term. The page that can is the collection, and on most stores it is a grid with no writing above it.

  • “Your store platform publishes the same product four times”

    Variant URLs, collection paths and tag pages give one product several addresses, and those addresses compete with each other.

  • “Retired products leave addresses that still earn”

    A discontinued colourway keeps its links and its position for months. Pointed at the home page, all of it is thrown away.

What we do

What we deliver for ecommerce and D2C brands.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A written collection page for every category you sell

    Copy above the product grid covering fit, materials, care and the comparison a buyer is making, instead of a bare grid under a one-line heading.

    Result: The category term finally has a page that can rank for it.

  2. Duplicate product addresses cleaned up

    Canonical tags set across variant, collection and tag URLs so one product has one address rather than four versions of itself in the index.

    Result: Your own pages stop working against each other.

  3. A decision for every retired product URL

    Each discontinued line pointed at its successor or the right collection, with any page still earning traffic kept live and brought up to date.

    Result: Positions you already paid for stay with you.

  4. The first page of your own name taken in hand

    Your reviews, your comparison content and your marketplace listing worked on together, so a name search does not hand the order to a reseller.

    Result: The check they run before buying ends on your site.

  5. Product markup a search engine can read

    Price, availability, reviews and shipping marked up properly, so the result carries stars and stock status rather than a plain blue line.

    Result: Your listing looks like a shop, not a blog post.

  6. Organic revenue read by collection

    Branded and non-branded search separated, revenue attributed by landing page, and both set against the figures taken in the first week.

    Result: You can name the page that paid for itself.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Searches your buyers type

What a shopper types before buying a product like yours, and the page that answers it.

best cotton kurta for office wear
A collection page with a short buying guide on top. Cover fabric, fit and sizing, then the products. This catches the shopper who has not chosen a brand yet.
[your brand] reviews
The search a shopper makes just after seeing an ad. Put real customer reviews, the returns policy and a way to contact you on a page you control, so strangers do not write that answer for you.
[your brand] vs [competitor]
A comparison page written honestly. Show what you do differently and who each brand suits. If you leave it unwritten, a third party or the competitor will write it.
[your brand] discount code
A page that states the current offer or plainly says there is none. Otherwise coupon sites fill that search with stale codes and teach your buyers to wait.
[product name] size chart and fit
The product page itself should answer sizing, material, care and returns. A shopper who cannot find that leaves to ask a marketplace seller instead.
is [your brand] genuine
A trust page. Give the registered business name, the address, the returns and refund steps in plain words, and the support contact. First-time buyers from an ad check this before paying.

Who it is for

This is written for these ecommerce and D2C brands.

  • Single-product and founder-led D2C brands
  • Apparel, footwear and accessories brands
  • Beauty, skincare and personal care brands
  • Supplements, food and beverage brands
  • Home goods, furniture and higher-value considered purchases
  • Subscription and replenishment brands
  • Brands selling on Amazon and their own Shopify store
  • Wholesale-first brands building a direct channel
  • Brands past their first million with no in-house marketing team

Not for

It is not the right fit if.

  • Your product pages have no stock, price or delivery detail yet, so a visitor arriving from search would leave for the marketplace listing
  • Your store theme cannot be edited by anyone on your side, so title and page fixes would wait on outside help for every change

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At an interval agreed in writing we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
We already rank for our brand name. What else is there?
Brand search is the last step, not the first. The volume that grows a business sits in category and problem searches, where a buyer has not chosen anyone yet. Those need collection pages with real writing on them.
A marketplace outranks our own site for our products. Does that matter?
It costs you the margin and the email address. Fighting the listing rarely works, because it has more authority than you do. Make the name search land on your site first instead, with the full range, the reviews and a reason to buy direct.
Should our Shopify store carry a blog?
Only if you will write what buyers ask before purchase, such as how to choose a size or how a material wears. Generic lifestyle posts take effort and rarely bring a buyer. Collection pages and product answers come first.
Who should own the store, Search Console and analytics logins?
You, as the brand. Create each account under a company email you control and add the agency as a user. If a freelancer or agency created them, move ownership to you now, before the day it matters.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for ecommerce and D2C brands.

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Everything else we would do for you.

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