Ecommerce and D2C brands · Social media

Treat the feed as where you find next month's winning ad.

Organic social for a D2C brand is a testing ground and a service desk, not a follower count. GullySales runs the posting against your paid testing calendar, gets comments and messages answered, and keeps the rights and disclosure paperwork behind creator content in order.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ecommerce and d2c brands at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for ecommerce and D2C brands

Sales and marketing for ecommerce and D2C brands, the overview.

Last updated 5 Oct 2026.

For ecommerce and D2C brands

Where it usually goes wrong, and what we would do.

“Organic is where you find out what to pay for”
A post that does well with no money behind it is a tested concept. Most brands run the two teams apart and learn nothing from either.
“The comments under a paid post are a support queue”
Questions about sizing, shipping and ingredients arrive under an ad, in public, and sit for days. Every one is a sale in progress.
“Creator footage beats the studio and costs less”
A phone video of somebody using the product converts better than a lit set. The disclosure obligation, though, belongs to the brand.
“Selling inside the app rents you the customer again”
In-app checkout lifts conversion and takes the email address with it. Worth doing with the trade-off written down rather than discovered in a year.

What we do

What we deliver for ecommerce and D2C brands.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A posting plan tied to the paid calendar
What goes out organically each week is picked from the concepts queued for paid testing, so no idea gets produced twice.
Result: One shoot feeds both sides of the account.
Comments and messages answered by a named person
A response window agreed for comments under live ads and for direct messages, with saved answers for sizing, shipping and ingredient questions.
Result: Questions under your ads are answered while they are still reading.
Creator briefs that carry the disclosure wording
What to show, what may not be claimed, and the exact disclosure line required, put in the brief instead of left to the creator to remember.
Result: An obligation that sits with you is actually met.
Rights and usage recorded for every asset
Written permission for each piece of customer or creator content, covering where it may run and for how long, held in one place.
Result: Footage moves into paid without a scramble.
Shoppable setup with the trade-off stated
In-app shops configured where they suit the product, with a written note of what you give up on customer data and what that is worth.
Result: The decision gets made deliberately.
A note on what became a paid winner
Which organic pieces were promoted, what they cost per order once scaled, and what that says about the next batch of concepts.
Result: The feed earns its place or it changes.

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How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platforms for D2C buyers

Where your next buyer finds you, and what to post for each.

Instagram reels from the founder and the product in use: Show the product in use by a real person, with the size, shade or variant said aloud. The action wanted is a tap on the product link, so put it in the caption and the bio.
Instagram stories and broadcast channel: Post restock notices, sizes back in stock and a poll on the next variant. The action wanted is a tap on the link sticker. Keep one story to one product so the click goes to the right page.
YouTube Shorts and how-to videos: Film an unboxing, a how-to-use or a comparison between two of your own products. The action wanted is a click on the link in the description, and a save for later.
WhatsApp Business broadcast to opted-in customers: Send restock notices and order updates only to customers who asked for them. The action wanted is a reply or a tap on the catalogue. Keep a record of each opt-in.
What not to post for a D2C brand: Do not post health or skin claims you cannot prove, countdown timers that reset, or customer photos you have no permission for. Check the platform's current rules on paid creator posts.

Who it is for

This is written for these ecommerce and D2C brands.

Single-product and founder-led D2C brands
Apparel, footwear and accessories brands
Beauty, skincare and personal care brands
Supplements, food and beverage brands
Home goods, furniture and higher-value considered purchases
Subscription and replenishment brands
Brands selling on Amazon and their own Shopify store
Wholesale-first brands building a direct channel
Brands past their first million with no in-house marketing team

Not for

It is not the right fit if.

You have no product photographs or clips beyond the catalogue shots, so a feed would repeat the same image
No one reads comments and messages on the account, so questions from buyers would sit while the post draws more of them

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

How many followers do we need before this works?

Fewer than you think, because the audience you pay to reach is far bigger than the one that follows you. Judge a post on whether it deserves money behind it. Four thousand engaged followers outsell forty thousand quiet ones.

A creator posted about us with no disclosure. Whose problem is that?

Yours as well as theirs. Put the required wording in the brief, check the post within a day of it going live, and keep the record. Have your attorney read the brief template once.

Should the founder be the face of the brand?

It helps in the early stage, because a person is easier to trust than a logo. But the account should not depend on one person. Add a second voice such as the product maker, and keep a rule for what the founder says on personal accounts.

Can we repost customer photos and reviews?

Yes, with written permission, which a message reply can count as. Save the screenshot. Credit the customer by the handle they agreed to. Do not edit the words, and do not repost a review from a person who was given the product free without saying so.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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