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Ecommerce and D2C brands · Website

Make the product page answer every question before the buyer leaves for Amazon.

A website for a D2C brand is the store, product pages and checkout where the first order is won or lost, and where the customer's details stay with you. GullySales reviews the pages that decide the sale and rebuilds what loses it, with measurement set up so you can see the change.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ecommerce and d2c brands at work in the United States

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for ecommerce and D2C brands

Sales and marketing for ecommerce and D2C brands, the overview.

Last updated 5 Oct 2026.

For ecommerce and D2C brands

Where it usually goes wrong, and what we would do.

  • “The shopper compares your page with the Amazon listing”

    If the marketplace shows free delivery, easy returns and visible reviews and your page hides shipping until checkout, the buyer goes where the answer is clear. Price with delivery, return terms and reviews belong above the fold.

  • “The size guide, ingredient list and fit photos carry the sale”

    Apparel buyers want measurements and body-type photos. Skincare buyers want ingredients, skin type and what to avoid. A page that shows only a lifestyle shot makes the buyer search elsewhere for the facts.

  • “Mobile checkout decides the order”

    Indian shoppers arrive on a phone. A form that asks for too much, a payment step that fails on a UPI app or a pincode check that appears late loses the order after the buyer has already decided.

  • “The site is also where the email address is earned”

    A brand dependent on marketplaces owns no customer. A reason to register, a clear offer for a first message and a consent line on the form turn the site into the place where your own list begins.

What we do

What we deliver for ecommerce and D2C brands.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Product page audit

    A page-by-page review of price, delivery, returns, reviews, size or ingredient information, photos and calls to action.

    Result: Each product page has a written list of fixes in priority order.

  2. Checkout review on mobile

    A test of the cart-to-payment path on common phones and payment methods, with each failure logged.

    Result: You hold a list of the exact steps where buyers can be lost.

  3. Page speed and layout fixes

    Image sizes, theme scripts and layout shifts that slow the page on a phone connection.

    Result: The pages load and stay stable on a phone.

  4. Trust and policy pages

    Shipping, returns, contact and about pages written plainly, with the information a nervous first-time buyer looks for.

    Result: A buyer can find the return policy in one tap.

  5. Tracking and consent set up

    Store events, ad pixels and consent capture arranged so orders, carts and sign-ups are counted once.

    Result: Orders in the ad account can be matched to orders in the store.

  6. Wholesale and gifting page

    A page for retailers and companies with a line sheet request, terms summary and enquiry form that feeds your CRM.

    Result: Trade enquiries arrive in one place with the details needed to reply.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Searches your buyers type

What a shopper types while checking your product page against the marketplace.

[product] size guide
A chart with measurement instructions and a fit photograph on the product page. This is where apparel and footwear sales are lost.
[brand] return policy
A plain returns page reachable in one tap, with the steps and who pays shipping. Nervous first-time buyers look for it before paying.
[product] ingredients
A full list with what each is for and who it suits, written on the page. Buyers of skin and food products compare labels.
[brand] delivery time to [city]
A delivery section naming areas and courier, shown near the buy button. Do not promise a speed you do not control.
wholesale [product] supplier
A trade page with terms and an enquiry form that feeds the CRM. A retailer who finds it does not have to hunt for a contact.

Who it is for

This is written for these ecommerce and D2C brands.

  • Single-product and founder-led D2C brands
  • Apparel, footwear and accessories brands
  • Beauty, skincare and personal care brands
  • Supplements, food and beverage brands
  • Home goods, furniture and higher-value considered purchases
  • Subscription and replenishment brands
  • Brands selling on Amazon and their own Shopify store
  • Wholesale-first brands building a direct channel
  • Brands past their first million with no in-house marketing team

Not for

It is not the right fit if.

  • Your problem is traffic quality from the ads and the pages themselves convert well, so a rebuild would spend money on the wrong part
  • You have not yet decided on your returns and delivery terms, so the pages that must state them would be written and then rewritten

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need a new site or can the current one be fixed?
The product pages and checkout can be improved on the existing store. We audit first and recommend a rebuild only where the platform or theme blocks the fix, and we say what each option involves.
Shopify or WooCommerce?
Both are in ordinary use in India. The choice depends on your catalogue, your team and the apps you need. We compare them against your case and do not push one.
Will a better site fix our conversion on its own?
No. The site is one part, alongside traffic quality, price and offer. We measure the site's part separately so you can see what changed and what did not.
Should the site carry marketplace reviews?
Only if you may reuse them and the reviewer's details are removed. Check the marketplace's current rules first. Reviews collected on your own store are safer to display, and a buyer reading them on the product page does not need to leave for Amazon to see proof.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for ecommerce and D2C brands.

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Everything else we would do for you.

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Also for ecommerce and D2C brands

Or start from the overview: sales and marketing for ecommerce and D2C brands.

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