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Flower shops · Pay per click advertising

Show up first for flower delivery near me on the morning of Valentine's Day.

PPC ads for a flower shop work best concentrated around the handful of days a year when flower searches spike, such as Valentine's Day, Mother's Day and local festivals. GullySales times the spend to these dates and tracks which ads actually produced a paid order.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of flower shops at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for flower shops

Sales and marketing for flower shops, the overview.

Last updated 8 Nov 2026.

For flower shops

Where it usually goes wrong, and what we would do.

  • “Spend concentrated in the days before peak occasions”

    Search volume for flower delivery rises sharply two to three days before Valentine's Day and Mother's Day, and the budget should rise with it rather than staying flat.

  • “Same-day delivery promise stated in the ad itself”

    An ad that states the delivery cut-off time filters in customers who can actually be served today, rather than wasting spend on enquiries you cannot fulfil.

  • “Separate ads for wedding enquiries”

    A wedding searcher clicking an ad should land on the portfolio and quote page, not the same-day delivery page, since the two buyers want completely different information.

What we do

What we deliver for flower shops.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Peak-occasion ad calendar

    Advertising scheduled to rise in the days before Valentine's Day, Mother's Day and local festivals.

    Result: Spend rises exactly when the searches do.

  2. Delivery cut-off stated in ad copy

    Advertisements stating the same-day delivery deadline plainly, rather than leaving it to the landing page.

    Result: Only a customer who can actually be served today clicks through.

  3. Separate wedding ad campaign and landing page

    An advertisement and page built specifically for wedding searches, apart from the same-day delivery ads.

    Result: A wedding searcher lands on a portfolio and quote page, not a delivery form.

  4. Order-based performance tracking

    Tracking based on orders placed and delivered on time from an advertisement, not clicks alone.

    Result: You know an advertisement worked because it produced a delivered order.

  5. Off-peak spend pause

    A plan to reduce or pause advertising outside the handful of peak occasions each year.

    Result: Budget is not wasted chasing demand that was never really there.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at a flower shop, and the ones to keep out.

Flower delivery plus area, such as same-day flower delivery in your locality
Bid, with delivery hours in the advertisement. The buyer wants it delivered today. Name the areas you reach and the order cut-off, so the click is from someone you can serve.
Bouquet, birthday and anniversary flowers
Bid in the days before occasions. Add a short list of bouquet types with a price range, so the buyer can choose from the advertisement and order by WhatsApp.
Wedding flower decoration and mandap searches
Bid, as a separate campaign with its own page. These buyers need photographs, dates and a quote. Ask for the date, the venue and the style before the phone number.
Funeral wreath and condolence flower searches
Bid, always on, with a call button. These are urgent and the buyer wants a clear price and delivery time. Keep the wording respectful.
Plants, wholesale flowers, florist course and job searches
Block. Flower plants, bulk flowers, florist training and florist job come from gardeners, vendors and students. Add them as negatives.
Where the click lands, and what to count
Send each click to a page for the occasion with photographs, prices and a WhatsApp order button. Count a paid order, and log the delivery area and the time, so spend can follow where you actually deliver.

Who it is for

This is written for these flower shops.

  • Neighbourhood flower shops
  • Wedding and event florists
  • Corporate and hotel flower suppliers
  • Online flower delivery services
  • Florists specialising in funeral and sympathy arrangements
  • Florists inside malls and commercial complexes

Not for

It is not the right fit if.

  • You cannot guarantee same-day delivery to the areas you would advertise, and the ad would promise what the rider cannot meet.
  • Your phone or WhatsApp is unattended at the hour ads run, so paid clicks would be paid for and lost.
  • Your Google Business Profile is not set up, which paid ads for local searches depend on.

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is it worth advertising outside major occasions?
Usually less so. Most flower shops get better return concentrating spend around the handful of peak weeks rather than running ads every week of the year.
How do we measure if the ads worked?
By orders placed and delivered on time from the ad, not just clicks, since a click that misses the delivery cut-off is a lost sale either way.
Should we bid on competitors' names, such as FNP or Ferns N Petals?
Mostly not. Those shoppers want that brand and may be loyal to it. Bid on delivery and area words where you are stronger, and keep your own name protected.
Is Instagram better than Google for flowers?
Use both for different jobs. Google finds the buyer who needs flowers today. Instagram shows weddings and arrangements to people who might book later. Judge each by paid orders and wedding enquiries.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for flower shops.

All articles

More for flower shops

Everything else we would do for you.

Or start from the overview: sales and marketing for flower shops.

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