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Gold and diamond buyers · Social media

Use social media to show how your counter works, not to shout a rate.

Social media marketing for a gold and diamond buyer is the careful use of a few platforms to show how the shop weighs, tests and pays, and to stay known in the neighbourhood. GullySales plans what to post and what never to show, so the shop gains trust without exposing a seller.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Gold jewellery displayed on a neutral presentation surface

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for gold and diamond buyers

Sales and marketing for gold and diamond buyers, the overview.

Last updated 22 Oct 2026.

For gold and diamond buyers

Where it usually goes wrong, and what we would do.

  • “What you post is a promise about how you treat people”

    A reel of piles of jewellery or cash tells a seller they are one more in a pile. A calm clip of the scale being zeroed and the reading shown to a family tells them the weighing will happen in view.

  • “Sellers are private and a post can expose them”

    A face, a bag, a bill or a name tag in a photo can identify a household that is selling gold. The shop that never shows a customer is the shop the next customer feels safe visiting.

  • “A rate post is old by the evening”

    Posting a rate every day makes the page a rate board that anyone can screenshot against you. Posts that explain how you reach the rate last longer and invite fewer arguments.

  • “Festival and wedding seasons shape what people think about”

    Households think of selling or exchanging around Dhanteras, school fee dates and after a wedding. Posts timed to those moments, in plain words, arrive when a seller is already thinking.

What we do

What we deliver for gold and diamond buyers.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. Platform choice

    A reasoned pick of one or two platforms where your sellers actually spend time, such as a business profile, short videos or a WhatsApp channel.

    Result: You are not stretched across platforms nobody reads.

  2. A show-and-never-show list

    A written list of what may appear in a post and what never does: customers, documents, cash, stock, locker rooms.

    Result: Every staff member knows the limits before filming.

  3. A content calendar for the year

    Post ideas fitted to festival dates, school terms and wedding seasons, each with a plain explanation and a clear next step.

    Result: You know what to post and why at each point in the year.

  4. Short explainers made at the counter

    Clips on weighing, purity testing and payment, filmed with your team and reviewed by you before posting.

    Result: A viewer sees the real process and the real staff.

  5. A comment and message routine

    Rules for replying to questions and rate requests, moving the conversation to WhatsApp and recording the enquiry.

    Result: A public question becomes a recorded lead, not a lost comment.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Show how the counter works, without shouting a rate.

The weighing in view
A short clip of an item being weighed on the counter scale with the seller watching, no customer face shown.
What a hallmark mark looks like
A close photograph of a marking with a plain caption, written by the person who checks them.
A certified solitaire and its paper
A post showing the stone beside its certificate, with the shop's approach to such pieces stated.
How to prepare old jewellery
A short explainer on cleaning, bringing the bill and not repairing a piece before selling it.
A day at the counter
A behind-the-scenes photograph of the team, with no seller, no cash and no stock in view.

Who it is for

This is written for these gold and diamond buyers.

  • Walk-in old gold buying shops in market lanes and near jewellery streets
  • Cash-for-gold counters and franchise-style buying outlets
  • Jewellers who run an old-gold exchange and buyback desk beside new sales
  • Certified diamond and solitaire buyers who work from a certificate
  • Scrap and bullion buyers who deal with jewellers and manufacturers
  • Silver and coin buyers in temple-town and festival markets
  • Door-to-door and appointment-based buyers who visit the seller's home
  • Pawn brokers who also buy outright

Not for

It is not the right fit if.

  • No one at the shop is willing to be seen on camera, so the account would show only text.
  • You intend to post a daily rate, which goes stale within the day and invites comparison.
  • The shop cannot reply to messages that a post brings in.

Before you decide

Agree the work. Know how to judge it.

Social media marketing for gold and diamond buyers: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Review the posts that produced useful conversations, not only the ones with the most views. Gather buyer questions and decide which team member can contribute credible material.

Make the scope clear

Choose the audience and channel before setting a posting volume. Agree who supplies material, approves posts, and handles messages, including complaints or questions the agency cannot answer.

Check the work in use

Follow a post through to the profile, website, and response. A useful report explains the quality of conversations and enquiries, alongside reach and engagement.

Know when to change course

If publishing takes time away from unanswered buyer messages, fix the response routine first. Do not expand to another channel without a clear reason for being there.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Platform and access agreement

    We confirm the audience and platforms covered, then check account ownership. You retain control of the pages and grant the access needed for the agreed work.

  2. 2

    Content input handover

    Your team supplies approved product information and usable images or footage. We review existing posts and agree who will answer factual questions during drafting.

  3. 3

    Calendar approval

    You review the proposed themes and response routes. Missing information is identified before posts enter production, rather than holding up a finished calendar.

  4. 4

    Draft approval and publication

    The named approver checks captions and creative files before scheduling. We also agree which replies can be sent directly and which need your team's decision.

  5. 5

    Sales handover and content decisions

    Buying questions go to the agreed sales contact with the conversation attached. Reported enquiries and sales feedback guide changes to the next calendar.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we post our gold rate each day?
Posting a rate is your decision. It dates quickly and invites comparison. If you do, state where the rate comes from and the time. Check advertising rules with your adviser.
Can we run paid posts?
Paid posts can reach a defined area. The platform has its own rules on what may be promoted, so check the platform's current rules. We keep the message to the service and the counter.
Who films the content?
Your team, with our brief. The shop's own staff, scale and street are more believable than stock footage. We guide the shots and edit the notes, and you approve each post.
What should never appear in a post?
A seller's face, a customer's jewellery, cash, a lock or any view that shows how the shop keeps its stock. Such images risk the seller's privacy and invite theft. Agree a show-and-never-show list with the owner, and have the owner approve every post.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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