Hardware stores · Point-of-sale marketing
The customer is at the tool wall, and nothing on it says which drill suits their job.
Point-of-sale marketing for a hardware store is the printed and physical material at the counter, the tool wall and the shelf that guides the last choice. GullySales plans it to fit the real space, adds a QR code to the WhatsApp catalogue or the Maps listing, and checks that old brand cards come down.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What point-of-sale marketing means
Point-of-sale marketing is the printed and physical material at the counter and shelf that decides the last choice between brands. GullySales designs it to fit real shop space, adds a QR code to your WhatsApp catalogue or warranty page, checks that it is put up, and gets outdated scheme material removed.
Last updated 18 Oct 2026.
For hardware stores
Where it usually goes wrong, and what we would do.
“A brand's standee does not fit a crowded wall”
Suppliers send posters and wobblers designed for a clean showroom. A hardware wall is packed with boxes, and the card hides the product it advertises. The display has to be planned for the actual shelf, with the owner deciding what stays.
“The buyer cannot tell the three drills apart”
A homeowner stands in front of three power drills at different prices and asks the salesperson. A simple card beside each, saying what jobs it suits and what it does not, lets the counter staff answer in the same words every time.
“The shop's own number is missing from the counter”
A carpenter who buys once might want the same hinge next month and has no number to message. A counter card with a QR code for the WhatsApp catalogue and the Maps listing gives every walk-in a way to return without remembering the shop name.
“Old scheme cards hang beside the new price”
A supplier's festival offer from last year still hangs near the cash counter, next to this month's rate. Customers read the old one and ask for it. Outdated material costs goodwill and arguments, so removing it is part of the work.
What we do
What we deliver for hardware stores.
The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.
A walk-through of the shop floor
A look at the counter, the tool wall, the fastener bins and the entrance, noting where the buyer stops and what they look at before choosing.
Result: You have a marked plan of where material belongs.
Shelf-edge and bin labels with the buyer's words
Labels for bins and shelves that carry size, material and use in plain words, so a new customer can find an item without asking.
Result: A new customer can find fasteners by size without help.
Guide cards for tools and locks
A short card beside each group of power tools, locks and fittings saying which job it suits, written with your counter staff.
Result: Staff and cards give the same answer.
A counter QR code
A code on the counter and on every bill that opens the WhatsApp catalogue or the Maps listing, with the number the shop actually answers.
Result: You can scan the code and see where it leads.
A removal list for old scheme material
A check of supplier posters, stickers and price cards, marking which are current, which are old and who takes each one down.
Result: Nothing outdated remains by the cash counter.
How the result is measured
- Outlets with each piece put up, separate from pieces dispatched
- Material in the right place and readable at the counter
- Outdated scheme material still showing after its end date
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these hardware stores.
- General hardware and fasteners stores
- Tool and power tool stores
- Lock, hinge and door hardware shops
- Industrial hardware and consumable suppliers
- Electrical hardware and plumbing hardware shops
- Furniture fittings and carpenter hardware stores
- Hardware stores attached to building material yards
- Wholesale hardware dealers supplying small shops
Before you decide
Agree the work. Know how to judge it.
Point-of-sale marketing for hardware stores: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
Map existing partners, their territories, and the customers they serve. Review active selling and repeat orders separately from the number of partners signed up.
Make the scope clear
Agree partner fit, territory rules, onboarding, and support responsibilities. Clarify how direct enquiries and partner enquiries are assigned before starting recruitment.
Check the work in use
Follow a partner enquiry through to an order and the next purchase. Check whether the partner has the product knowledge and material needed to sell without repeated intervention.
Know when to change course
If current partners cannot sell because supply or support is weak, resolve that before recruiting more. A bigger network can spread the same problem further.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
How it works
How the point-of-sale marketing work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Outlet and product choice
You tell us the outlets you sell through and the products that need a push at the counter. We agree which pieces suit which outlet.
- 2
Space measurement
Your field team or a dealer sends photographs and measurements of counters and shelves. We fit sizes to them before any artwork begins.
- 3
Artwork and QR approval
You approve each proof, the offer wording and the QR destination. Anything that states a price or scheme is checked against your written scheme note.
- 4
Print and dispatch handoff
The approved files go to your printer or ours as agreed in writing, with quantities by dealer. Dispatch records which outlet got which piece.
- 5
Store-visit check
Photographs or visits confirm the material is up, readable and in the right place. Gaps go to the responsible dealer or field representative.
- 6
Scheme withdrawal
When a scheme ends, the withdrawal list is sent and a recheck confirms old material has come down.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we have to put up what our suppliers send?
Is a QR code at the counter really useful?
Can GullySales print the material too?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for hardware stores
Related work to consider.
Or start from the overview: sales and marketing for hardware stores.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.