Skip to content
GullySales
GullySales
Tell us what you need

Online fashion stores · Website

Build a store where the shopper finds the size answer before the checkout.

A website for an online fashion store is the owned shop where collections, size guides, payment and returns are handled without a marketplace's cut. GullySales works on product pages, the checkout path, speed on phones and the return information shoppers read before they pay.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of clothing stores and boutiques at work in India

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for online fashion stores

Sales and marketing for online fashion stores, the overview.

Last updated 18 Oct 2026.

For online fashion stores

Where it usually goes wrong, and what we would do.

  • “Phones carry the visit, and the shopper is in a hurry”

    A shopper opens the link from an Instagram story on a mobile connection of uncertain strength. A heavy page, a hidden size chart or a slow checkout loses them while the garment is still in view.

  • “The size chart decides the order”

    If the chart is a small image that cannot be read, the shopper messages or leaves. A readable table with body measurements, garment measurements and the model's size worn settles the doubt on the page.

  • “Return terms read as a promise”

    Shoppers look for the exchange rule before paying, especially on a first order from a new label. Terms buried in the footer cost trust, while a short clear statement near the price reassures the buyer.

  • “Payment options carry weight”

    Shoppers like to pay by UPI, and some still want cash on delivery. A checkout that offers the options the label can bear, with a prepaid incentive, shapes both conversion and refusal.

What we do

What we deliver for online fashion stores.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. Product page template

    A layout with photographs, video, size chart, fabric notes, delivery and exchange details, tested on a phone.

    Result: One template carries all the information a shopper checks.

  2. Size chart design

    A readable table, a fit guide and a how-to-measure note, linked from every product page.

    Result: The chart opens in one tap and can be read on a small screen.

  3. Checkout path review

    A walk-through of the order steps, payment options, address fields and error messages, with fixes for each friction found.

    Result: A test order passes through each step without a dead end.

  4. Policy pages in plain words

    Short pages and a summary near the price covering shipping, exchange, refunds and cash on delivery.

    Result: A shopper reads the exchange rule without leaving the product page.

  5. Speed and image checks

    Image sizes, loading order and app scripts reviewed so the pages open on a modest phone connection.

    Result: A public speed test is run before and after the changes.

  6. Search and filter set-up

    Filters by size, colour, occasion and fabric, and a search box that understands the words shoppers use.

    Result: A shopper can narrow the catalogue to their size.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Searches your buyers type

The things a shopper looks for on a fashion site, and the page that should hold them.

Size chart for this style
A chart on the product page with measurements in inches and centimetres, and the model's height and size. Place it next to the size selector, not in a footer.
Return and exchange policy
A plain page on what can be sent back, how, and how the refund reaches the shopper. It is read before payment, so link it from the product page.
Cash on delivery availability by pin code
A pin code check on the product page showing delivery and payment options. It saves a shopper abandoning at the last step.
Fabric and care details
Fibre, weight, wash instructions and any shrinkage allowance on each product page, from the supplier. It answers the care questions that otherwise reach the inbox.
Customer photos of the same piece
Photos sent by buyers who agreed to share, shown on the product page. Shoppers use these to see the fit on real people.

Who it is for

This is written for these online fashion stores.

  • Women's ethnic wear labels selling on Instagram
  • Western wear and casual wear D2C brands
  • Men's fashion brands with their own website
  • Kids' clothing and school wear online
  • Footwear and accessories sold online
  • Sustainable, handloom and craft-led labels
  • WhatsApp and Instagram-only boutiques
  • Sellers on Myntra, Amazon and Flipkart building their own channel

Not for

It is not the right fit if.

  • Your product photographs are not ready, so a new store would show the same weak images that already lose the shopper.
  • You change platform every few months, and a new build now would add a third system before the last one is learnt.

Before you decide

Agree the work. Know how to judge it.

Website for online fashion stores: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

List the pages that support a buying decision and the actions visitors must complete. Keep examples of failed forms, unclear product information, and questions your team answers repeatedly.

Make the scope clear

Agree the page list, content ownership, integrations, and who controls the domain and hosting. Include redirects and existing search traffic in a redesign brief, before changing addresses.

Check the work in use

Complete a real enquiry journey on a phone and a laptop. Check that the confirmation appears, the enquiry reaches the right person, and tracking records the action once.

Know when to change course

If visitors can enquire but the team does not follow up, start with the sales handover. A larger website will not resolve that delay.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Build scope agreement

    Your requirements brief comes first, followed by a conversation. We agree the build scope, fee, and term in writing before work starts.

  2. 2

    Access and content confirmation

    We check available content, domain access, and hosting arrangements. You confirm missing material and whether preserving an existing site’s search standing requires a redesign scope.

  3. 3

    Sitemap and design approval

    You approve the page list, platform, and content responsibilities. Phone and desktop designs then go to you for approval before development.

  4. 4

    Test-site content approval

    The approved designs become working pages with real content. You review business details on the test site and approve the content before launch checks.

  5. 5

    Launch approval

    You approve the finished pages and launch checklist before the site goes live. Where an old site exists, its addresses are mapped to destinations you approve as part of this decision.

  6. 6

    Live checks and access handover

    After launch, we test the live enquiry routes and tracking, complete agreed corrections, and hand over documented account access and source files for your acceptance. Further improvements are distinguished from build corrections and scoped separately.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we rebuild or fix our current site?
Look at where shoppers leave first. If the platform is sound and the pages are weak, fix the pages. A rebuild makes sense only when the platform blocks what the store needs.
Which platform suits a small fashion label?
Several hosted store platforms are in ordinary use in India. Pick one by its checkout, payment options, apps for returns and the people available to support it, and compare costs on its current price page.
Can we keep selling on marketplaces too?
Yes. Treat the website as the place where repeat buyers and list building happen, and the marketplace as reach. Keep prices and policies consistent enough that a buyer sees no unfair gap.
How many photographs should a product page have?
Enough to show the front, the back, a close view of the fabric and the garment on a person with the size stated. For fashion, the fit photograph matters most. Add a short clip if the drape is the selling point, and keep every image light for phones.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for online fashion stores

Related work to consider.

Closest to this: search and visibility

Also for online fashion stores

Or start from the overview: sales and marketing for online fashion stores.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need