Retina and diabetic eye clinics · Healthcare
Diabetic eye disease is quiet until it is not, so bring patients back before it speaks.
A man with diabetes of twelve years is told by his physician to have his eyes checked. He puts it off, because his vision is fine. By the time it is not, the damage is serious, and the clinic that sees him is the first one he finds.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

In one paragraph
Retina clinics treat a long-term condition that needs regular visits, often after a diabetologist's referral. Marketing builds the clinic's name with diabetologists and diabetic patients. Sales is the screening visit, the explanation of treatment and the follow-up that stops patients disappearing between injections. GullySales handles the referrers and the recall.
Retina care is long and repeat-heavy. Screening, scans, injections and laser often run over many visits. Clinics lose patients in four ways. The gap after a referral is long. Cost causes anxiety. A patient who feels better stops coming. And the diabetologist does not know the clinic exists.
How buyers decide
How retina and diabetic eye clinics are chosen.
Diabetologists and physicians send most retina patients. They tell people with diabetes to have a yearly eye check and name a clinic they trust. Opticians and general eye clinics send patients with unusual findings. A retina specialist's name and a clear route to an appointment decide the referral.
Patients and families add their own checks. They want to know the doctor's experience, what the treatment involves, how often they must come and what it costs. Cost anxiety is real because treatment can be long, and a clear explanation of the plan keeps people in treatment.
Screening outreach brings newly diagnosed patients. Diabetic clubs, camps and corporate programmes produce names, and what happens after the screening decides whether they come back.
The problem
What usually goes wrong for retina and diabetic eye clinics.
What owners tell us on the first call, in their words.
“Referred patients do not come”
A diabetologist sends a patient. The patient is not contacted and feels fine, so the visit never happens.
“Patients stop between injections”
Treatment needs repeat visits. A patient who improves stops coming, and the problem returns.
“Cost anxiety ends treatment early”
The patient and family are not given a clear plan. They worry about the total and stop after the first few visits.
“Diabetologists do not know what the clinic offers”
A physician sends patients to the retina clinic he knows. Nobody has told him about this one.
“Screening camps produce lists and no follow-up”
A camp screens diabetics. Nobody calls the ones advised to attend a clinic.
“Reports and plans are not shared with the referrer”
The diabetologist never hears what was found and decided. The next referral goes to a specialist who writes back.
What we do
What we do for retina and diabetic eye clinics.
Everything included for retina and diabetic eye clinics, and the result each part is there to produce.
A route for referred patients
A routine that contacts a referred patient, answers worries and books a screening visit.
Result: The referred patient arrives.
A treatment plan in plain words
A written sheet showing the likely visits, treatments and costs, explained simply and checked with your clinicians.
Result: The patient and family stay in treatment.
A recall routine between visits
A consented reminder before each follow-up, with a call for patients who miss one.
Result: Patients stay on schedule.
A note-back to the diabetologist
A short routine that tells the referring doctor what was found and what the plan is.
Result: The next referral goes to the clinic that wrote.
A camp-to-clinic route
A list, a message and a call for every diabetic advised at a camp to attend.
Result: Camp screenings lead to treatment.
A report against the baseline
Referrals received, referred patients who came, follow-up visits kept and drop-off points, against the baseline taken before work starts.
Result: You can see where patients leave treatment.
How the result is measured
- Referrals received and attended
- Follow-up visits kept
- Patients lost between treatments
- Diabetologists sending patients
- Camp attendees who came for treatment
Recorded as a baseline before work starts, so every later report has an honest comparison.
Worth a page and a campaign of their own
Diabetic retinopathy screening · Macular conditions and injections · Retinal laser treatment · Retinal detachment and emergencies · Follow-up and recall · Camps for diabetic patients · Referral relationships with diabetologists · Clear treatment plans and cost explanations
Priority campaigns
Campaigns for what retina and diabetic eye clinics most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Yearly eye check for diabetics
A message and a page for diabetic patients and clubs on the yearly screening, with a booking route.
Result: Diabetic patients are screened before symptoms appear.
Diabetologist briefing
A short update for diabetologists on what the clinic treats and how referrals are handled.
Result: Referrers know where to send patients.
Treatment without fear
Plain explanations of injections and laser for worried patients and families.
Result: Fear of treatment stops being a reason to stop.
Corporate diabetes programmes
Eye screening included in employer health programmes for staff with diabetes.
Result: Employees are screened through work.
Beyond search
Where we reach buyers of retina and diabetic eye clinics, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Diabetologists and physicians
The doctors who tell patients to have their eyes checked.
Diabetic clubs and support groups
Places where patients compare notes.
Opticians and general eye clinics
Practices that find unusual signs and refer.
Corporate health teams
Organisations that offer health programmes for staff.
Who it is for
This is written for these retina and diabetic eye clinics.
- Retina and vitreoretinal clinics
- Diabetic eye care centres
- Eye hospitals with a retina department
- Clinics offering injections and laser
- Teleophthalmology and screening programmes
- Diabetes centres with eye screening
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
01 · First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
04 · After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for retina and diabetic eye clinics
- 1
Listen to what happens after a referral
The free audit call traces where patients come from and where they drop out.
- 2
Fix the referral route and the recall
A contact routine and a reminder routine.
- 3
Explain the treatment plan
A plain-language plan with costs.
- 4
Write back to referrers
A note-back routine.
- 5
Report on retention, not activity
A report on referrals, visits kept and drop-off against the baseline taken before anything changed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions retina and diabetic eye clinics ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we pay diabetologists for referrals?
Can we publish treatment success stories?
How do we handle patients worried about cost?
Do you see patient scans?
Can we use telemedicine for screening?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Notes for owners
Read more about retina and diabetic eye clinics.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.