Sleep apnoea and snoring clinics · Healthcare
The snorer rarely books the sleep study, but the partner who cannot sleep does.
A woman has slept in the spare room for two years because of her husband's snoring. He says he sleeps fine. She searches for snoring treatment, reads about sleep apnoea and sends him the link. Whether he goes depends on whether the clinic's page makes him curious rather than defensive.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Snoring patients are often brought in by a partner who has had enough. Marketing reaches that partner, and the doctors who see tired patients. Sales is the sleep study booking and the treatment decision. It is also the follow-up that keeps a patient using the machine. GullySales handles the partner-facing message and the follow-up after the study.
Sleep clinics treat a condition that patients hide and partners complain about. People delay because a sleep study sounds inconvenient, because they dislike the idea of a mask, and because they do not feel ill. Clinics lose them between interest and study, and again between diagnosis and a machine that is actually used.
How buyers decide
How sleep apnoea and snoring clinics are chosen.
The first search is often by the partner or an adult child. They type snoring, sleep apnoea or tired all day, and look for a clinic that treats the person seriously. Doctors also send patients: physicians, cardiologists and diabetologists notice sleepiness and high blood pressure, and ENT surgeons see enlarged tonsils and nasal blockage.
A sleep study is a barrier. Patients wonder about sleeping in a lab, about home testing, about cost and about what happens next. A clinic that explains the study kindly and offers a choice of home or lab test reduces the barrier.
Treatment is long. A patient who is advised to use a CPAP machine must keep using it. Clinics that call after the first week, answer mask problems and reconnect with patients whose use falls keep their patients healthy and keep them as customers.
The problem
What usually goes wrong for sleep apnoea and snoring clinics.
What owners tell us on the first call, in their words.
“The partner searches and the snorer never comes”
The person who is bothered finds the clinic. The person who needs it dismisses it, and nothing in the process helps.
“A sleep study sounds like a hassle”
Patients put it off. They do not know it can sometimes be done at home, or what it involves.
“A patient is diagnosed and nobody follows up”
Results are explained and a machine is suggested. The patient leaves and is not called until a review that may never happen.
“CPAP is abandoned in the first month”
The mask is uncomfortable or the pressure bothers the patient. Without a call, they stop and do not tell the clinic.
“Physicians and cardiologists do not refer”
A doctor who sees a sleepy patient has no idea a nearby clinic offers a study.
“Mask and machine purchases go elsewhere”
The patient buys the machine online or from a shop that does not provide support.
What we do
What we do for sleep apnoea and snoring clinics.
Everything included for sleep apnoea and snoring clinics, and the result each part is there to produce.
Pages for the partner
Plain, kind pages written for the person who sleeps beside a snorer, explaining what is serious, what a study is and how to bring up the subject.
Result: The partner finds a way to start the conversation.
A guide to the sleep study
What a home or lab study involves, who needs one, what it costs and what happens next, in plain words.
Result: The barrier to booking drops.
A diagnosis-to-treatment routine
A clear next step, a call after the first week on a machine and a follow-up when use drops.
Result: Patients stay on treatment.
A route for physicians and cardiologists
A one-page sheet on who to refer and how, with a note back on each patient.
Result: Doctors who see sleepy patients know where to send them.
A purchase and support route for devices
A simple way for patients to buy and be supported on the machine through the clinic.
Result: Patients stay with the clinic for support.
A report against the baseline
Enquiries by source, studies booked, diagnoses, treatment starts and users still on treatment, against the baseline taken before work starts.
Result: You can see how many patients become long-term users.
How the result is measured
- Enquiries by source and by who searched
- Sleep studies booked
- Diagnoses leading to treatment
- Patients still using treatment after the first months
- Doctors referring
Recorded as a baseline before work starts, so every later report has an honest comparison.
Worth a page and a campaign of their own
Home and lab sleep studies · Sleep apnoea diagnosis · CPAP prescription and support · Snoring surgery assessment · Mouthpiece devices from dental clinics · Sleep hygiene and insomnia care · Doctor referrals · Follow-up for treatment compliance
Priority campaigns
Campaigns for what sleep apnoea and snoring clinics most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Talking to a snorer
Messages and pages for partners on how to raise snoring kindly, ending in a simple route to a study.
Result: Partners start conversations and bring snorers in.
Tired at the wheel
Outreach to drivers and fleet managers on sleepiness and a route to a study.
Result: Employers refer drivers to a clinic.
Sleep and heart health
Outreach to cardiologists and physicians on sleep apnoea and a route to testing.
Result: Doctors link sleep to their patients' health.
Mask and machine support
Messages and calls in the first weeks of treatment, with help for common problems.
Result: More patients stick with treatment.
Beyond search
Where we reach buyers of sleep apnoea and snoring clinics, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Physicians, cardiologists and diabetologists
Doctors whose patients are sleepy or have high blood pressure.
ENT surgeons and dentists
Clinics that see snoring and airway problems.
Fleet and transport companies
Employers concerned about tired drivers.
Partners and families
The people who most often search first.
Who it is for
This is written for these sleep apnoea and snoring clinics.
- Sleep clinics and sleep study labs
- ENT practices treating snoring
- Pulmonology practices with sleep medicine
- Dental sleep and snoring clinics
- CPAP supply and support centres
- Multi-speciality hospitals with sleep labs
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
01 · First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
04 · After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for sleep apnoea and snoring clinics
- 1
Listen to how patients arrive
The free audit call traces who searches, who books and where patients drop out.
- 2
Write for the partner
Pages and messages for the person who is awake.
- 3
Make the study easy to book
A guide and a booking route.
- 4
Keep patients on treatment
A call routine and device support.
- 5
Report on users, not activity
A report on studies, diagnoses and users still on treatment against the baseline taken before anything changed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions sleep apnoea and snoring clinics ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we promise a cure for snoring?
Can we sell CPAP machines directly?
Can we send reminders to patients on treatment?
Do you see sleep study data?
How do we reach people who do not think they have a problem?
How much does it cost?
How long is the contract?
How soon will we see results?
What do you need from us?
What if we are not happy with the work?
Notes for owners
Read more about sleep apnoea and snoring clinics.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.