Business automation and RPA companies · Website

Put a running process on the homepage, not a picture of a robot.

A website for an automation firm shows a buyer, in one visit, which processes you have automated, on which systems, and who answers when a bot stops. GullySales builds that site: a page per process, a security page for the IT head, and forms that ask for the chore and the software, with enquiries tracked back to the page.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An operations manager reviews an invoice workflow with an automation consultant

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for business automation and RPA companies

Sales and marketing for business automation and RPA companies, the overview.

Last updated 6 Oct 2026.

For business automation and RPA companies

Where it usually goes wrong, and what we would do.

“The homepage is a robot arm”
Stock pictures of metal arms and glowing lines are on every competitor's site. A finance head sees nothing about invoices, ledgers or the software they run.
“The IT head's questions have no page”
Where do credentials live, what is logged, who can see the data? The questions that decide a pilot are answered only on a call, so a buyer who reads before calling has no reason to call.
“The form asks for a name and a number”
A form that does not ask for the process or the software gives your team nothing to prepare, and the first call opens with questions the buyer could have answered in writing.

What we do

What we deliver for business automation and RPA companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A homepage that opens on a named process
A real chore, in the words a finance head uses, the systems it touches and a screen from a real run with data masked, above everything else.
Result: The buyer sees a firm that has done a thing, not a category.
A page for each process
Steps shown, systems named, exceptions listed and the point where a person still decides, with the page arranged so one can be forwarded alone.
Result: A champion can send one link to the finance head.
A security and support page
Where credentials are held, who has access, what is logged, how a failed bot is reported and who answers. Written plainly for an IT head and kept short.
Result: The review starts with answers on the table.
A discovery call form with the right questions
Process, software, role and an optional volume as the sender counts it, followed by a booking slot and a confirmation that says what the call covers.
Result: Each call is prepared before it begins.
Partner badges stated truthfully
The platforms you build on, the level you hold, checked against the vendor's current list, and with a line on what you do not build.
Result: A buyer who checks the claim finds it correct.
Pages that open on an office connection
Light pages, readable on a phone and on a locked-down office laptop, with the video of a bot run loading only when played.
Result: A finance head on a phone sees the page and does not wait.

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How the result is measured

Page load time
Bounce rate
Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

What the page must show

What an automation buyer looks for on a website before agreeing to a call.

A process named in the buyer's words: Not intelligent automation but invoice entry from email into Tally. Show the input, the steps, the exceptions and what the person who used to do it does now.
The systems you connect to: List the ERPs, accounting packages, bank portals and document types you have worked with, and say which you have not. A buyer scans for their own software first.
Who answers when a bot stops: A support page with how a failure is reported, who looks at it and what a support contract covers. Do not state response times unless you have written them into contracts.
How credentials and data are handled: Say where logins are stored, who can use them and what is logged. The IT head will read this page before the finance head's next call.
Partner status stated truthfully: Name the platforms you build on and the level you hold, as the vendor lists it today. Remove any badge you no longer hold, and note the platforms you do not build on.
A next step that asks the right things: A form asking which process, which software and the sender's role, then offering a screen share slot. Say what the first call covers and what it does not.

Who it is for

This is written for these business automation and RPA companies.

UiPath, Automation Anywhere and Blue Prism implementation partners
Power Automate and Microsoft 365 consultancies
Workflow studios building on Zoho, n8n, Make and Zapier
Document processing and OCR specialists for invoices, KYC and claims
Finance back-office automation firms covering GST, TDS and bank reconciliation
Software houses adding an automation practice
Shared-service and BPO teams turning their own bots into a product
Freelancer-led teams becoming a registered company

Not for

It is not the right fit if.

You have no process you may describe, even masked, so a new site would again show a robot picture and a partner badge.
Nobody has time to answer an IT head's questions on credentials and logs, so the pages written to meet them would be left bare.
You are about to rename the company or change its platform partnerships, and the new pages would need rewriting.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm structure and content
We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.
2
Design the templates
The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.
3
Build and test
The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.
4
Load real content
Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.
5
Check before launch
Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.
6
Launch and hand over access
The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Is a listing on a platform marketplace enough as our website?

No. A marketplace listing shows your name next to forty others, on a page the vendor controls. Use it as one more way to be found, and send those buyers to your own pages, which hold the proof and the contact form.

Do we need Hindi or regional-language pages?

For the buyers who decide, English is enough. A regional-language page earns its place where the people who work beside the bot read it, such as a one-page note to operators on what changes in their day.

Do buyers read the site on a phone?

Yes, a finance head often opens the first link between meetings. Check each page on a phone, keep the form short, and put the discovery call booking above the fold. Test on a slow connection as well.

Who should own the domain and the hosting?

Your company. The domain registration, hosting login and analytics should be in your company's name with a role-based email, and outside people added as users you can remove. Never let a vendor or an employee hold the only login.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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