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Business automation and RPA companies · Pay per click advertising

Bid on the chore and block the course seeker.

Paid search for an automation firm buys the click from a finance or operations head who has typed a task, such as invoice automation, into Google. GullySales separates task searches from platform and training searches, blocks the learner and job clicks, and counts discovery calls held rather than form fills.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An operations manager reviews an invoice workflow with an automation consultant

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for business automation and RPA companies

Sales and marketing for business automation and RPA companies, the overview.

Last updated 6 Oct 2026.

For business automation and RPA companies

Where it usually goes wrong, and what we would do.

  • “RPA searches are full of learners”

    Tutorial, course, certification, salary and developer jobs sit beside every RPA keyword. They fill the search terms report and spend the budget without ever booking a call.

  • “Broad automation terms bring in machines”

    Automation also means factory PLCs, home automation and email marketing tools. Those clicks cost the same as a finance head's and never ring.

  • “Bidding on a platform name mostly feeds the vendor”

    Someone who types UiPath is a learner, an existing user or a developer looking for work. The buyer who needs a firm is typing the chore.

What we do

What we deliver for business automation and RPA companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by chore

    Invoice entry, reconciliation, onboarding, claims and order entry in separate campaigns, each with its own words, its own page and its own budget.

    Result: A click for one chore lands on a page about that chore.

  2. A negative list for learners, jobs and other automation

    Blocks on course, tutorial, certification, salary, jobs, PLC, SCADA, home automation and marketing automation, built before launch and trimmed from the search terms report.

    Result: The budget stops paying to teach the category.

  3. A landing page for each chore

    The flow shown in steps, the systems named and a form asking for the process and the software, with a phone number beside it.

    Result: A buyer sees their own chore on the page they land on.

  4. Conversions set on the discovery call

    Calls from ads and forms naming a process and a company email passed back to the ad platform, and the held calls marked in your CRM.

    Result: The bidding looks for buyers, not for form fills.

  5. A small campaign on platform and city terms

    Terms such as a platform name with a city, aimed at buyers who want a partner nearby, sent to a page saying which platforms you build on and one process kept running.

    Result: A buyer who knows the platform finds a firm that works on it.

  6. Spend reported against calls held and pilots signed

    Spend, discovery calls held and pilots signed for each campaign, set against the baseline recorded before work starts.

    Result: You stop the campaign that fills the sheet and books nothing.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as an automation firm, and the ones to keep out.

Chore searches, such as invoice entry automation
Bid. The buyer has the problem and is shortlisting. Send each chore to its own page that shows the flow, names the systems and asks which software is in use.
Platform plus city, such as UiPath partner in Pune
Bid in a small campaign of its own. The buyer wants a partner within reach. The page should say which platforms you build on and give one process you have kept running.
Comparisons, such as Power Automate versus UiPath
Bid only with a page that says honestly when each fits. Do not claim anything about a platform that its partner team could disprove.
Course, certification, salary, tutorial and job searches
Block. These come from learners and developers looking for work. Add them as negatives before launch and read the search terms report for new ones.
PLC, SCADA, home and marketing automation
Block. The word automation covers all of them, and none is your buyer. Keep these as negatives from the first day, and use the match types to stop close variants.
Where the click lands and what counts
End every page on a form asking process and software, and a phone number. Count a call or a form naming a process and a company email, then mark which became a held discovery call.

Who it is for

This is written for these business automation and RPA companies.

  • UiPath, Automation Anywhere and Blue Prism implementation partners
  • Power Automate and Microsoft 365 consultancies
  • Workflow studios building on Zoho, n8n, Make and Zapier
  • Document processing and OCR specialists for invoices, KYC and claims
  • Finance back-office automation firms covering GST, TDS and bank reconciliation
  • Software houses adding an automation practice
  • Shared-service and BPO teams turning their own bots into a product
  • Freelancer-led teams becoming a registered company

Not for

It is not the right fit if.

  • You have no page per chore for a click to land on, so spend would send a finance head to a general homepage.
  • No one reviews the search terms report, and learner and job-seeker clicks would use the budget unseen.
  • Your enquiries come from vendor referrals and your own clients, and you have not tested whether a search buyer is worth a call.

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we bid on our own company name?
Yes, in a small campaign of its own. A competitor or a directory can otherwise sit above you when a buyer checks your name after a referral. Report it apart from the rest so it does not flatter the other campaigns.
Is a call-only campaign worth running for a B2B service?
Only if someone picks up and knows how to qualify. A finance head who rings and gets voicemail does not ring twice. Try it on the chore campaigns, with calls recorded against the process the caller names.
Will we still get job seekers after the negative list?
Some, yes. Developers and learners find ways in, and new phrasings keep arriving. Read the search terms report for them and add each one to the list. The aim is a small share of clicks, not none.
How do we track a phone call that came from an advert?
Use a call number that shows only on the ad landing pages and record the caller's process in the register. A call from an advert is easy to lose among calls from the directory and the vendor.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for business automation and RPA companies.

All articles

More for business automation and RPA companies

Everything else we would do for you.

Or start from the overview: sales and marketing for business automation and RPA companies.

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