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Cloud and DevOps service companies · Pay per click advertising

Pay for the CTO with a live problem, not the student with a certification exam.

Pay-per-click (PPC) advertising for a cloud and DevOps firm means bidding on the searches of people who need a partner and blocking the many from job seekers, students and people trying to log in to a console. GullySales builds campaigns around the trigger and the cloud, sends each click to a matching page and counts only enquiries that could become an assessment.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Cloud engineers review infrastructure beside server racks

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for cloud and DevOps service companies

Sales and marketing for cloud and DevOps service companies, the overview.

Last updated 6 Oct 2026.

For cloud and DevOps service companies

Where it usually goes wrong, and what we would do.

  • “Job seekers and learners outnumber buyers”

    DevOps engineer, course and certification searches dominate the volume, and each click costs the same as the one from a CTO.

  • “People searching for a console login click ads”

    Someone looking for the AWS or Azure sign-in page sees your ad on a vendor term and clicks by mistake. That click is paid for and never converts.

  • “An enquiry needs a stack, not just a phone number”

    A form without a field for the cloud in use and the estate to be moved makes a hobbyist and a fifty-engineer company look the same until the call.

What we do

What we deliver for cloud and DevOps service companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by trigger and cloud

    Cost reduction, migration, DevOps retainer and compliance readiness run as separate campaigns, with AWS, Azure and Google Cloud kept apart where the buyer's words differ.

    Result: Budget follows the searches that become assessments.

  2. A negative keyword list for this trade

    Jobs, salary, interview questions, course, certification, tutorial, free tier, login, console and pricing calculator, built from the search terms report and revisited as new variants appear.

    Result: Spend stops going to learners and sign-in seekers.

  3. Landing pages that ask for the stack

    Each page names the work, says who it suits and asks which cloud, how many engineers and what triggered the search before the contact details.

    Result: Small or off-target jobs sort themselves out before the call.

  4. Ads for the engineer who resigned

    A small campaign on searches such as DevOps support for a small team and co-managed DevOps, sending buyers to a handover-check page.

    Result: You meet a buyer in the week the gap opens.

  5. Calls and forms followed to a signed project

    Tracking numbers on ads and pages, the form source stored in the CRM and each enquiry followed to assessment and signature.

    Result: You can see what a project won through ads actually cost.

  6. Location targeting by who you can serve

    Cities where you meet clients treated separately from the rest of India, where remote work is the offer, with a different page and message for each.

    Result: The ad promises only what you deliver in that place.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

Which searches bring cloud and DevOps buyers, which bring learners and logins, and what to do with each.

cloud cost optimisation services, reduce AWS bill
Bid. The buyer has seen a bill. Send the click to the cost review page, with a form asking the cloud and the rough estate. No promise of a saving in the ad.
migrate to AWS or Azure, data centre migration partner
Bid. A project buyer. Show the cloud and the kind of workload you move, and ask how many servers and what runs on them before the call.
managed DevOps services, DevOps consulting company
Bid with care. It mixes buyers and people comparing firms. Name the retainer and minimum team size in the ad copy so single-task seekers drop out.
DevOps engineer jobs, salary, interview questions, course
Block. Job seekers and learners search these all day. Add jobs, salary, fresher, interview, course and certification terms as negatives, and review the search terms report for variants.
AWS login, Azure portal, free tier, pricing calculator
Block. These are people reaching the vendor's own tools. Never bid on these or leave them in broad match, and check the platform's current rules on using a vendor's name.
An enquiry worth paying for
Count a form or call that names the cloud, the estate and the trigger. Mark it again when an assessment is booked, and judge the campaign on assessments, not clicks.

Who it is for

This is written for these cloud and DevOps service companies.

  • Migration specialists moving data-centre workloads to AWS, Azure or Google Cloud
  • DevOps and CI/CD consultancies working with product start-ups
  • Managed cloud and site reliability retainer providers
  • Kubernetes and platform engineering teams
  • FinOps and cloud cost optimisation specialists
  • DevSecOps practices preparing clients for SOC 2 and ISO 27001
  • Resellers and managed service partners for one cloud vendor
  • Data engineering and database migration firms
  • Hosting providers moving up to managed cloud

Not for

It is not the right fit if.

  • You have no page that asks for the cloud and the trigger, so a paid click would land on a form that cannot qualify it.
  • Nobody can answer a call from an urgent outage search, and a paid click that reaches voicemail wastes the spend.

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we use AWS, Azure or Google Cloud in our ad copy?
Check the platform's current trademark rules and your partner agreement with the vendor. Both limit how a vendor's name and logo can be used in ads. Many firms describe the work in plain words and name the cloud only on the landing page.
Should we bid on our own firm name?
A small brand campaign is cheap protection when a rival bids on your name, and it gives you a clean count of people who already know you. Keep it in a separate campaign so it does not hide how the non-brand campaigns are doing.
Are call-only ads right for urgent outage searches?
Only if someone answers every call, including out of hours. A missed call from an engineer in the middle of an incident costs more than the click. Run call ads as their own campaign and measure them apart from the assessment campaigns.
How do we know which calls came from the ads?
Use a separate tracked number on ads and landing pages, and ask each caller how they found you as a cross-check. Log users, stack, trigger and outcome in the CRM, then match signed projects back to the campaign.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for cloud and DevOps service companies.

All articles

More for cloud and DevOps service companies

Everything else we would do for you.

Or start from the overview: sales and marketing for cloud and DevOps service companies.

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