Game development studios · Website
Make the first page of the site a game someone can play.
A website for a game studio is a stage for playable builds, a page for each type of buyer and a record of what the studio has made. GullySales works on the structure, the build embeds, the press kit and the enquiry paths.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
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Sales and marketing for game development studios, the overview.
Last updated 22 Oct 2026.
For game development studios
Where it usually goes wrong, and what we would do.
“A playable build on the home page beats a reel”
A visitor who can play a short build in the browser or download one in a click understands the studio's skill more quickly than from a video.
“Publishers and brands need different pages”
A publisher wants own titles, team and a build. A brand manager wants branded work, process and a scope. One page for both muddles each.
“The team page is evidence”
Publishers invest in people. A page that names the team, their roles and what they shipped helps a scout judge risk.
“A press kit saves everyone's time”
Journalists, event organisers and publishers need logos, screenshots and facts. A page with downloadable assets prevents back-and-forth emails.
What we do
What we deliver for game development studios.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A site map with separate buyer paths
A structure with paths for publishers, brands and players, each leading to a build, a scope or a store link.
Result: A map showing each path.
A playable build section
A section where visitors can play a short build or download one, with notes on devices tested.
Result: A build any visitor can try on their phone.
A client work page and scope template
A page with branded and commissioned games, process and a short scope form.
Result: A page a brand manager can read and fill in.
A team and press page
A page with the team, roles and shipped titles, and a downloadable press kit.
Result: A press kit available in one click.
Speed and mobile checks
Checks of how the site loads on a mid-range phone and a slow connection.
Result: A list of fixes with the page affected.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches your buyers type
Pages a game studio's site needs for the people who arrive.
- play the game in browser
- A playable build section on the home page, with a mobile link and a note on the device it was tested on. A scout can try it at once.
- game studio pricing for branded game
- A scope page that lists the decisions that fix a price: platform, session length, languages and testing time, without publishing a rate card.
- studio team and credits
- A team page with roles, shipped titles and the engine each person works in. A publisher reads it as evidence of who would build the game.
- press kit for the game name
- A downloadable kit with logo, screenshots, trailer and a fact sheet. Journalists and scouts use it without writing to ask.
- contact a game studio for outsourcing
- A client enquiry form asking platform, deadline and rights needs, kept apart from the publisher pitch route.
Who it is for
This is written for these game development studios.
- Mobile game publishers looking for casual and hyper-casual titles
- Console and PC publishers scouting indie prototypes
- Brands and agencies commissioning branded or advergames
- Edtech and training companies wanting game-based learning
- Larger studios outsourcing art, porting or co-development
- Media and film companies wanting a tie-in game
- Founders building their own title and seeking funding
- AR and VR clients commissioning experiences for events and showrooms
Not for
It is not the right fit if.
- The studio has no build it can show, so a playable section would be empty and the home page would fall back to a reel.
- The brand is about to change, and a new site built now would need to be redone with the new name and look.
- No one will keep the title and press pages current, and an outdated kit shows publishers the studio has gone quiet.
How it works
How the website work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm structure and content
We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.
- 2
Design the templates
The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.
- 3
Build and test
The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.
- 4
Load real content
Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.
- 5
Check before launch
Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.
- 6
Launch and hand over access
The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should the website host the game?
Do we need a separate site for each game?
What should the contact page ask?
Should the home page lead with publishers or clients?
Is it risky to host a playable build on our own site?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
More for game development studios
Everything else we would do for you.
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Also for game development studios
Or start from the overview: sales and marketing for game development studios.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.