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Game development studios · WhatsApp marketing

Use WhatsApp for brand clients and testers, with permission and short messages.

WhatsApp for a game studio is where brand managers review builds, testers receive links and agency producers settle changes. GullySales works on message routines, tester groups and permission records.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A developer helping a colleague test a virtual reality experience

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for game development studios

Sales and marketing for game development studios, the overview.

Last updated 22 Oct 2026.

For game development studios

Where it usually goes wrong, and what we would do.

  • “Brand clients review builds on their phones”

    A manager receives an APK or a test link on WhatsApp and replies with comments. Clear instructions for installing, and one place for feedback, prevent lost comments.

  • “Tester groups can go quiet”

    A group of testers becomes silent when messages are unclear or too frequent. A short note per build, with what to test, keeps the group active.

  • “Publishers use email and LinkedIn first”

    Do not message a publisher on WhatsApp unless they offered. Respect the channel they chose. WhatsApp suits clients and testers, where a number was shared willingly.

  • “Group chats blur scope”

    Requests in a client group can pile up. A habit of logging each request in a separate list, with a decision on version or extra fee, avoids disputes.

What we do

What we deliver for game development studios.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A build-sharing message template

    A short message with the link, install steps, devices tested and one place for feedback.

    Result: A template ready for each build.

  2. A tester group routine

    A note per build on what changed and what to test, with a thank-you after feedback.

    Result: A tester group note for each build.

  3. A client group etiquette note

    A note that says how change requests are logged and answered.

    Result: A change log kept outside the chat.

  4. A permission record

    A list of numbers that agreed to receive messages, with the date and how they agreed.

    Result: A consent record for every number.

  5. Saved replies for common questions

    Replies on platforms supported, devices tested, file size and where to report a bug.

    Result: A set of saved replies.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

What a studio sends on WhatsApp, and to whom.

Build link with one test task
Send the link and one thing to try, such as finishing level three. A client or tester who is told the task replies with something usable.
Consent line for testers
Record that a player agreed to build messages on WhatsApp, with the date. Without it, a group invite is an unwanted message.
Client decision request
A short message listing the two options and the date you need an answer by. Clients reply faster to a choice than to a long update.
Bug report template
Ask testers for the device, the level and what happened. A reply in that shape saves the developer from asking three follow-up questions.
Group rules message
State at the start of a client group who may request changes and how a change is priced. It stops scope creep inside a chat.

Who it is for

This is written for these game development studios.

  • Mobile game publishers looking for casual and hyper-casual titles
  • Console and PC publishers scouting indie prototypes
  • Brands and agencies commissioning branded or advergames
  • Edtech and training companies wanting game-based learning
  • Larger studios outsourcing art, porting or co-development
  • Media and film companies wanting a tie-in game
  • Founders building their own title and seeking funding
  • AR and VR clients commissioning experiences for events and showrooms

Not for

It is not the right fit if.

  • No tester or client has agreed to receive messages on WhatsApp, so a first message would be unsolicited.
  • The build under test is covered by a publisher embargo, and a forwarded link could leave the people you named.
  • Your client prefers email for approvals, and a chat message would not leave the written record the contract needs.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we use WhatsApp broadcasts for players?
Only for people who agreed to receive them, and check the platform's current rules. For a wider audience, Discord or a store page may suit better. Always make it easy to leave.
Is WhatsApp safe for sharing builds?
Use it for test builds that the client expects to receive. Avoid sharing unreleased builds with people outside the agreement, and check your contracts for confidentiality terms.
How do we keep client chats from getting messy?
Agree at the start how feedback will be given, such as one thread per build. Move decisions into a short written summary after each review.
Is a WhatsApp community better than a Discord for testers?
It depends where your testers already are. Many mobile players in India already use WhatsApp, but Discord holds threaded feedback better. Pick one as the home for bug reports so replies do not scatter, and use the other only for announcements.
Can we send a game build file over WhatsApp?
Send a link, not the file. Builds are large, files can be forwarded without control and platform limits on file size may block them. A link lets you remove access later, which matters when a client or publisher has an embargo.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for game development studios

Everything else we would do for you.

Or start from the overview: sales and marketing for game development studios.

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