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Game development studios · Digital marketing

Spend on the channels that reach publishers, brands and players separately.

Digital marketing for a game studio covers search, social, email, store pages and communities, each aimed at a different buyer. GullySales works on the plan, the pages and the records that tie activity to meetings and signings.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A developer helping a colleague test a virtual reality experience

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for game development studios

Sales and marketing for game development studios, the overview.

Last updated 22 Oct 2026.

For game development studios

Where it usually goes wrong, and what we would do.

  • “Three audiences need three plans”

    Publishers, brand clients and players are reached in different places. A single campaign across all of them reaches none well.

  • “Store pages are part of digital marketing”

    For players, the store listing is the main page. Its title, images and description are the studio's best-seen marketing asset for the title.

  • “Paid promotion must wait for the build”

    Advertising a game that crashes on mid-range phones wastes money. A stable build and a clear store page come first.

  • “Measurement should reach a meeting or a download you can verify”

    Counts of clicks are easy. The numbers that matter are builds played by publishers and briefs from brands, and you can count those yourself.

What we do

What we deliver for game development studios.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A three-audience plan

    A page that sets out channels, offers and tests for publishers, clients and players.

    Result: A plan with a section for each audience.

  2. A store page audit

    A review of titles, descriptions, screenshots and update notes for each title.

    Result: A list of changes for each store page.

  3. Narrow search for client work

    Search campaigns for terms like branded game development with a page showing examples.

    Result: A campaign linked to a branded-game page.

  4. A community plan

    A plan for Discord, Reddit or other groups, with rules on how the studio takes part.

    Result: A plan that names each community and the role of the studio.

  5. A meeting-and-build tracker

    A sheet that links each activity to builds played, meetings held and briefs received.

    Result: You can see which activity led to a meeting.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

The searches and actions that reach each of a studio's three buyers.

game studio for branded campaign
A narrow search ad or page aimed at brand managers, landing on a scope template and one advergame example with its platform.
publishers accepting game pitches
A page or post that tells a scout where to find the playable build, the team and the ask, with the pitch route clearly marked.
your game's own name
The title page and store listing a player reaches after a trailer or a friend's mention. Check that both show the same screenshots and version.
Unity developer for hire
A work-for-hire landing page naming the engine, the platforms shipped to and the handover items a client receives.
game jam or showcase listing
An entry on an event page with a build link. Scouts read showcase pages, so keep the link live after the event ends.

Who it is for

This is written for these game development studios.

  • Mobile game publishers looking for casual and hyper-casual titles
  • Console and PC publishers scouting indie prototypes
  • Brands and agencies commissioning branded or advergames
  • Edtech and training companies wanting game-based learning
  • Larger studios outsourcing art, porting or co-development
  • Media and film companies wanting a tie-in game
  • Founders building their own title and seeking funding
  • AR and VR clients commissioning experiences for events and showrooms

Not for

It is not the right fit if.

  • The build is not stable enough to open on a phone, and paid traffic would send people to a game that crashes.
  • You cannot yet tell which of the three buyers pays the studio's bills, so a split plan would divide effort without direction.
  • There is no way to record where an enquiry came from, and spend you cannot trace to a meeting or download is spend you cannot judge.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we run ads for our game?
Run a small test once the build is stable and the store page is ready. Record cost against installs you can verify in your own dashboard. Stop if the numbers do not justify the spend.
Do publishers care about our marketing?
They care that the studio can find players and that the game is clear to present. A small, honest audience and a good store page speak to this better than inflated reach.
What about influencer promotion?
Consider it for a release when the build is stable. Choose creators whose audience matches the genre, agree the terms in writing and follow the platform's current disclosure rules.
Which of the three audiences should a studio start with?
Start with the buyer who funds the current work, which is a client or publisher for a studio without a released hit. Players are worth building but they pay only after launch, so their plan can start smaller and follow the build.
Can we run paid ads for client work in other countries?
Yes, but the buyer's country changes the page, the currency and the contract wording. A US brand reads a different page from an Indian one. Keep one landing page per target country and check the platform's current rules on game advertising.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for game development studios

Everything else we would do for you.

Closest to this: strategy and research

Also for game development studios

Or start from the overview: sales and marketing for game development studios.

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