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Managed IT service providers · Pay per click advertising

Pay for the office looking for an IT partner, not the one with a broken laptop.

Pay-per-click (PPC) advertising for a managed IT provider means bidding on the few searches made by companies looking for ongoing support, and blocking the many made by home users, repair seekers and job hunters. GullySales builds those campaigns around seat count and city, sends each click to a matching page, and counts only enquiries that could become a per-user agreement.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An IT technician checks network equipment with an office manager

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for managed IT service providers

Sales and marketing for managed IT service providers, the overview.

Last updated 6 Oct 2026.

For managed IT service providers

Where it usually goes wrong, and what we would do.

  • “Contract searches are rare and dear”

    Searches for outsourced IT support or managed IT services are few next to laptop repair, so every wasted click on them costs more.

  • “Repair searches look cheap and convert badly”

    Computer repair near me brings a stream of single-laptop calls that an engineer still has to answer and turn down.

  • “Seat count is the filter that matters”

    A form without a users field makes a two-person office and a firm of a hundred look identical until the first call.

What we do

What we deliver for managed IT service providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by intent

    Contract searches, switching searches and single-service searches such as Microsoft 365 management run as separate campaigns with separate budgets.

    Result: Budget follows the searches that sign agreements.

  2. A negative keyword list for this trade

    Laptop repair, printer, home, course, jobs, salary, free, crack and download, added from the search terms report and kept under review.

    Result: Spend stops going to repair seekers and students.

  3. Landing pages with a users field

    Each page states the office sizes you take on and asks for the number of users and the current arrangement before anything else.

    Result: Single-device jobs sort themselves out before they call.

  4. Location targeting drawn by on-site reach

    Ads shown where your engineers can visit, with remote-only regions given a separate, smaller campaign or left out entirely.

    Result: Clicks come from companies you can actually serve.

  5. Calls and forms tied to signed agreements

    Call tracking on the ad number and the form source stored in the CRM, followed through to assessment and signature.

    Result: You can see what an agreement won through ads really costs.

  6. A switching campaign for unhappy buyers

    Ads on searches like change IT support provider or IT vendor not responding, pointing to a handover page.

    Result: You meet buyers already fed up with someone else.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

Which searches bring managed IT agreements, which bring laptop repairs, and what to do with each.

managed IT services or outsourced IT support, plus the city
Bid. This is the agreement buyer. Name the office sizes you support in the ad and send the click to the per-user service page, with a users field on the form.
IT support company for small office
Bid with care. It mixes agreement buyers and one-off jobs, so the ad should mention agreements and a minimum office size to put off the single-laptop caller.
change IT vendor, IT support not responding
Bid. A dissatisfied buyer is ready to move. Land them on a takeover page explaining how credentials and documentation are collected from the old provider.
laptop repair, computer repair near me, printer service
Block, unless you run a repair counter. These are single-device jobs that cost the same click as an agreement enquiry.
help desk jobs, IT support salary, MCSA course
Block. Freshers and job seekers search these words all day. Add job, vacancy, salary, fresher, course and certification terms as negatives.
An enquiry worth paying for
Count a form or call that gives users, a company name and a reason to change. Mark it again once an assessment is booked, and judge the campaign on assessments rather than clicks.

Who it is for

This is written for these managed IT service providers.

  • Per-user support for growing offices without an IT team
  • Resident engineer and IT facility management providers
  • Microsoft 365 and Google Workspace managed service partners
  • Co-managed IT for companies with one in-house IT person
  • MSPs serving CA firms, clinics and other compliance-heavy offices
  • Backup and endpoint management specialists
  • IT support firms for factories and export units
  • Remote-first providers serving offices in several cities

Not for

It is not the right fit if.

  • Your site cannot take an enquiry and record where it came from, so spend would not show which click became an agreement.
  • You have no one to screen enquiries from laptop repair searches, and your engineers would be drawn into jobs you do not sell.
  • Your offer is still vague, and the ad would promise something the sales call cannot explain.

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we bid on the names of larger MSPs?
It is seldom worth it. The searcher wants that company and the click is expensive. Check the platform's current rules on using another firm's name, and protect your own name with a small brand campaign if a competitor bids on it.
Are call-only ads right for managed IT?
Not for agreement buyers, who want to read the scope before they talk. Call ads suit urgent support searches, provided someone answers every call while the ad runs. Measure them apart from the agreement campaign.
Our ads keep attracting help desk job seekers. How do we stop it?
Add job, vacancy, salary, fresher, hiring, interview and the common certification names as negatives. Keep careers pages out of the ad's landing links. Check the search terms report for new variations and add those too.
A founder rang us after seeing our ad. How do we prove the ad brought that call?
Put a separate tracked number on the ads and the landing pages, and ask every caller how they found you as a cross-check. Log each call with users, source and outcome, then match signed agreements back to the campaign.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for managed IT service providers.

All articles

More for managed IT service providers

Everything else we would do for you.

Or start from the overview: sales and marketing for managed IT service providers.

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