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Mobile app development companies · CRM

Keep every brief, quote and renewal in one record the team can read.

A CRM for an app studio is a single place that holds each enquiry, scoping call, proposal and maintenance contract so no brief depends on one person's memory. GullySales sets up a pipeline that matches how studios sell, in a tool you own.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for mobile app development companies

Sales and marketing for mobile app development companies, the overview.

Last updated 18 Oct 2026.

For mobile app development companies

Where it usually goes wrong, and what we would do.

  • “Briefs live in chats and personal inboxes”

    A founder messages a director on WhatsApp, a developer on LinkedIn and the studio email on the same day. Without one record, three people answer three ways and nobody knows what was promised.

  • “Stages in a generic CRM do not fit an app sale”

    New, contacted and won say nothing useful. An app sale moves through enquiry, scoping call, brief sign-off, proposal, negotiation, build and maintenance, and each stage needs its own next step.

  • “The proposal value is invisible until the quarter ends”

    Proposals sit in a folder with no amount, date or owner against them. The director cannot see how much quoted work has gone silent or which clients deserve another call.

  • “Maintenance renewals depend on remembering a launch date”

    The app went live a year ago and the support period is ending. If the date lives only in a project manager's head, the renewal conversation never starts and the client turns to someone else.

What we do

What we deliver for mobile app development companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A pipeline built for app sales

    Stages from first message to live app and maintenance, each with a defined next action and an owner.

    Result: Every open brief sits in a named stage with a next step.

  2. Fields that record the facts you need

    Kind of app, platforms, budget range, decision maker, source of the enquiry and who owns the store accounts.

    Result: Any team member can read a record and know where the brief stands.

  3. Proposal tracking

    Amount, date sent, last contact and reason for delay recorded for each open quote.

    Result: You can list every proposal waiting for a reply with its last contact.

  4. Launch and renewal reminders

    Each live app has a launch date, a support end date and a reminder for the maintenance conversation.

    Result: Each live app has a renewal reminder set.

  5. A short guide for the team

    One page on what to record, where and when, so the CRM is filled in on the call and not at the end of the month.

    Result: The team follows one recording habit.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Fields worth keeping

Record the fields that let anyone on the team pick up a brief.

App idea in one line
The sales lead writes it on the first call. It is the line every later message refers to, so it must be the buyer's own idea.
Budget range and approver
Captured on the scoping call. It shows whether the lead is a founder with a pilot budget or a company with a project budget.
Stage in the studio's sale
Brief, scoping call, proposal, negotiation, signed. Use the studio's own stages, set by the head of sales, not a generic list.
Proposal value and sent date
Entered when the proposal goes out. It tells the head of sales what is pending and which proposals have gone quiet.
Launch date and support terms
Added when a build is signed. The renewal for maintenance depends on remembering when the app went live.
NDA and permissions
Mark if the client agreed to a case, a review or a logo. The marketing lead checks it before using anything.

Who it is for

This is written for these mobile app development companies.

  • First-time founders building a consumer app with a small seed budget
  • Restaurants, salons and retail chains wanting their own ordering or loyalty app
  • Clinics and diagnostic chains wanting a booking and report-delivery app
  • Schools and coaching institutes wanting a parent and student app
  • Logistics and field-service companies needing an app for drivers and technicians
  • Startups needing an MVP before a funding conversation
  • Companies replacing an app a previous vendor abandoned
  • Overseas clients outsourcing app builds to an Indian studio

Not for

It is not the right fit if.

  • Developers and sales do not talk to each other, and a record nobody reads would not change that.
  • The studio signs a handful of contracts and a shared sheet would do the job.
  • You have not agreed your own sales stages, so every field would mean something different to each person.

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We sit with the people who sell and write down how a deal moves from enquiry to payment, including where it stalls.

  2. 2

    Agree stages, fields and owners

    Each stage gets a name your team already uses and a proof that the deal has left it. We agree which fields are required at which stage, and who may change what.

  3. 3

    Build on a copy

    Pipeline, fields and views are built on a trial copy where the CRM offers one, or in a separate pipeline where the plan allows. Live work stays untouched.

  4. 4

    Connect channels, then switch on automations

    Channels are connected first. Each automation is then switched on separately, so a misfiring rule is easy to find.

  5. 5

    Test with real deals

    The people who will use the CRM run open deals through it. Gaps are fixed before the whole team switches over.

  6. 6

    Switch over and trim

    Once real use shows which fields stay empty and which stages nobody uses, those are cut and the handover record is updated.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which CRM should an app studio use?
Choose one the team will open daily and whose data you can export. A spreadsheet works for a small studio if each row has an owner and a next step. Move to a CRM when the volume of briefs outgrows it.
Should clients be able to see their own record?
Keep the CRM internal and share a project view through your project tool. A CRM holds notes about budget and fit that are not meant for the client's eyes.
How do we get developers to record anything?
Keep the form short and tie it to something they need, such as the scoping brief. Record on the call, not afterwards. A field that nobody uses should be removed.
How do we record work under NDA in the CRM?
Mark the client and the permissions given, and keep the project details in your own files, not the CRM's notes. The marketing lead then sees at once what may be shown, and the NDA stays honoured.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for mobile app development companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for mobile app development companies

Or start from the overview: sales and marketing for mobile app development companies.

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