Skip to content
GullySales
Tell us what you need

SaaS and software companies · Local SEO

Most software companies do not need this, and three kinds do.

Local search matters to a software company in three places: a buyer checking you are a real business, a product bought by companies in one city or state, and hiring. GullySales works out which of the three applies to you and leaves the rest alone.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

What local SEO means

Local SEO is the work of making your business show up for searches that name your town or locality, such as a service plus an area name. GullySales sets up locality pages, local citations and map listings so nearby customers find you before a competitor across town.

Also for SaaS and software companies

Sales and marketing for SaaS and software companies, the overview.

Last updated 5 Oct 2026.

For SaaS and software companies

Where it usually goes wrong, and what we would do.

  • “Procurement googles your address before the contract”

    A vendor check wants a registered address, a phone number and a company that has existed for longer than its domain registration.

  • “Vertical software is bought by a state, not by the internet”

    Software for dental practices or roofing firms gets searched with a place attached, because the buyer wants somebody who knows their rules.

  • “Your careers page is a local search result”

    Engineers search for companies in a city, and a company with no address anywhere loses that search to firms half its size.

What we do

What we deliver for SaaS and software companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One address, spelled the same everywhere

    Registered address, phone number and legal name matched across your site, your review site profiles, the funding databases and your social accounts.

    Result: A vendor check stops turning up three different companies.

  2. A verified Business Profile where you have an office

    The listing claimed, the category set to software company, photographs added and hours stated, for the office your team actually works from.

    Result: A buyer searching your name finds a real business.

  3. City or state pages only where the product is bought locally

    Pages for places where your buyer's own regulations differ, written around those differences rather than one page with the place name swapped.

    Result: You rank where the search carries a real rule.

  4. Directory and association listings your buyer reads

    The trade associations, chambers and vertical directories a local buyer checks, kept current instead of filled in once at launch.

    Result: You appear on the lists your buyer already trusts.

  5. A careers and office page that can be found

    Where the team sits, how the company works and what roles are open, written so an engineer searching for companies in that city lands on it.

    Result: Hiring stops depending entirely on a job board.

How the result is measured

  • Map pack ranking
  • Local search visibility
  • Enquiries by locality

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full local SEO page

What Google weighs here

Which software companies need a local listing, and what to fix first.

A visited office
If buyers, candidates or partners visit your office, a verified Business Profile with hours is worth having. If nobody visits, skip the listing and do not use a co-working desk as your public address.
Company registry details
Procurement teams check the company name and address against the registrar of companies, GST and your website. Make the spelling, address and phone the same on all of them, and fix a former address.
Vendor and association directories
List the company where your buyers look: industry association member lists, state technology bodies, the buyer's own vendor portal. Check G2 and Capterra only if you actually have a product to review there.
A careers page candidates can find
Candidates search the city and company name together. Keep a careers page with the office address, and the same address on the job portals, so a search ends on your own page.
Brand-name search results
Search your own company name in a private window. Look at the panel, the first page and the map result. Correct wrong names, old addresses and dead pages, since a prospect does exactly this before a call.

Who it is for

This is written for these SaaS and software companies.

  • Seed and Series A B2B SaaS still selling founder-led
  • Bootstrapped vertical SaaS with a small team
  • Product-led companies adding a sales motion
  • Developer tools moving upmarket into team plans
  • Healthcare, fintech and other compliance-heavy software
  • Agencies and services firms productising a platform
  • Marketplaces with a supply side to recruit
  • Companies with a full AE bench and no pipeline to feed it
  • Software companies entering the US from another market

Not for

It is not the right fit if.

  • Your team works fully remote with no office anyone visits, and a map listing would send people to a co-working desk
  • Your buyers are overseas companies who never search for a software vendor by address or city

How it works

How the local SEO work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Write down what is true

    Each branch's real address, signboard name, phone, hours and owning Google account go into one record you sign off. Every later listing is copied from it.

  2. 2

    Search as your buyer does

    We search each branch on a phone from points around it, in your buyers' words, and note who appears with what reviews and photos.

  3. 3

    Fix the profile first

    Ownership first, then name, address, pin, phone, hours and business type. Google can suspend a profile with extra words in its name or an address that is not a real premises.

  4. 4

    Build the branch pages and match the listings

    Each real branch gets its own page, and the other listings are changed to agree with it. We write none for towns without a branch, because Google treats near-identical pages as doorway pages.

  5. 5

    Ask, reply and measure

    We agree with each branch who asks for reviews, when and how. Results are set against the baseline recorded before work began, and the branch that is behind gets the next round.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
We are fully remote. Does any of this apply?
The address consistency does, because procurement checks it. The rest mostly does not. We would rather tell you that in the first conversation than sell you city pages you will never need.
Our product sells nationally. Should we build city pages?
No, unless something about the buyer changes by city. Fifty pages with a place name swapped is what Google calls scaled content, and it drags the rest of the site down with it.
We use a co-working desk as our registered address. Can we list it?
Only if you staff the desk during the hours shown and customers can reach you there. Otherwise the platform may suspend the listing. Use the registered address for the registrar and tax records, and say plainly on your website where the team actually sits.
Will a Business Profile help when someone searches our brand name?
It can show the office, hours and reviews beside the brand search, if the profile is verified and matches the website. It will not bring product demand by itself. Treat it as a way to show a prospect that the company exists and is reachable.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for SaaS and software companies.

All articles

More for SaaS and software companies

Everything else we would do for you.

Closest to this: search and visibility

Also for SaaS and software companies

Or start from the overview: sales and marketing for SaaS and software companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need