SaaS and software companies · Social media

Your founder has reach and your company page does not.

Social media for a software company works through the people at it rather than a company page, and inside the communities where buyers ask each other for recommendations. GullySales drafts for the founder to edit, sets a rule for community participation, and counts conversations rather than followers.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for SaaS and software companies

Sales and marketing for SaaS and software companies, the overview.

Last updated 5 Oct 2026.

For SaaS and software companies

Where it usually goes wrong, and what we would do.

“A company page posts to nobody”
The same words from a founder's profile reach the buyers who follow them, while a company account reaches the employees who already work there.
“Communities punish a brand joining a thread”
A Slack group where your buyers swap recommendations turns on a company account and welcomes an engineer answering a question properly.
“Your buyers' posts are better ground than your own”
A useful comment under a target account's post reaches their whole network, which is the audience you were trying to buy anyway.

What we do

What we deliver for SaaS and software companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

Drafts the founder edits rather than approves
Posts built from what the founder already said on calls and in the product, handed over in their own voice for them to change and publish.
Result: Posting happens without another hour of their week.
A list of the communities your buyers use
The Slack groups, forums and subreddits where your category gets discussed, with each one's rules and what may be said there.
Result: Nobody gets your company banned from the room.
A participation rule for employees
Who posts, what is fair to share about customers and the roadmap, and what never leaves a private channel.
Result: Your team posts without checking with legal each time.
A commenting routine on buyer and partner posts
A daily fifteen minutes on posts published by your target accounts and partners, replying with something worth reading.
Result: You become familiar before the first email.
Customer stories cut down for a feed
The number and the before, lifted out of a case study and rewritten to be understood in eight seconds on a phone.
Result: The proof gets read instead of downloaded.
Conversations counted, not followers
Replies, inbound messages and meetings traced back to posts, set against the baseline recorded before the work began.
Result: You learn whether posting is worth the founder's time.

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How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where software buyers talk, and what to post for each.

LinkedIn, from the founder's own profile: Post one question a prospect asked this week and your plain answer. End with a line inviting a reply or a direct message. Launch announcements written like press releases get scrolled past.
Slack, Discord and WhatsApp communities: Join the founder and RevOps groups your buyers sit in. Answer questions with no link first. Mention the product only when someone asks, and point to one page. Read each group's rules before the first post.
X and developer forums: For developer tools, post a changelog entry with a screenshot and what it fixes. Share the repository or docs page, and ask for the one thing you want: try it, or tell you what breaks.
YouTube product walkthroughs: Record one answer to one how-do-I question, screen and voice only. Put the trial signup link in the description and the first line of the pinned comment.
What not to post: Feature lists, pricing screenshots, customer logos you have no written leave to show, and any screenshot with a customer's data in it. Check the logo permission against the contract before it goes up.

Who it is for

This is written for these SaaS and software companies.

Seed and Series A B2B SaaS still selling founder-led
Bootstrapped vertical SaaS with a small team
Product-led companies adding a sales motion
Developer tools moving upmarket into team plans
Healthcare, fintech and other compliance-heavy software
Agencies and services firms productising a platform
Marketplaces with a supply side to recruit
Companies with a full AE bench and no pipeline to feed it
Software companies entering the US from another market

Not for

It is not the right fit if.

Nobody in the company, founder included, is willing to post under their own name, and a company page alone reaches no one
Your buyers are in a regulated sector whose staff cannot join public threads about vendors

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Our founder hates posting. What then?

Use somebody else who will do it, or skip the channel. Ghostwritten posts a founder never reads end up sounding like a brochure, and buyers spot it within two posts. This channel does not work without a person willing to hold an opinion.

Should we run paid social as well?

On LinkedIn, by job title and company list, to reach a buyer who will never search for you. Boosting a company post rarely repays itself. Judge it on meetings held, the same as everything else.

Can our sales reps post from their own LinkedIn profiles?

Yes, and their posts often travel further than the company page. Agree a short written rule first: no customer names without leave, no roadmap dates, no pricing. Give them questions buyers ask to answer in their own words, not scripts to paste.

Is it fine to mention our product in a community when someone asks for a tool?

Usually yes if the question was asked and you say plainly that you work there. Answer the need first, link once, and stay for follow-up. Groups remove people who only appear to promote, so check each group's rules and admin before replying.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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