Skip to content

Unified communications providers · WhatsApp marketing

Answer office owners where they already chat, and show your own number can do the same.

WhatsApp marketing for a unified communications provider means using the app owners already check to share quotes, answer questions and keep pilots moving. GullySales sets up approved templates, a catalogue of services and a handoff to your sales team.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A broadband technician explains a router to a customer

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026.

For unified communications providers

Where it usually goes wrong, and what we would do.

  • “Owners reply on WhatsApp first”

    A busy owner may ignore a long email yet answer a short WhatsApp message. Quotes and demo times sent there reach buyers who will not open mail.

  • “Your product is a demonstration”

    A provider selling WhatsApp integration with calling should show it in its own sales. A smooth chat from enquiry to quote is proof that the product works.

  • “Templates need care”

    Business messages follow the platform's current rules on consent and templates. Check those rules before sending bulk messages, and keep each one useful to the reader.

  • “Groups blur the record”

    Chats with an IT head and an owner can scatter decisions across threads. A rule to log the outcome in the CRM keeps the sale readable.

What we do

What we deliver for unified communications providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Business account set-up

    A WhatsApp Business profile with services, hours and a clear description.

    Result: A buyer sees a proper company profile.

  2. Message templates

    Approved messages for demo confirmation, quote delivery, pilot check-in and renewal notice.

    Result: Routine messages go out in a consistent voice.

  3. Quick replies and catalogue

    Saved answers on porting, billing unit and support, with a service list.

    Result: Common questions are answered in a moment.

  4. Handoff routine

    A rule for moving a chat from the first reply to the sales person who owns the deal.

    Result: The buyer does not repeat their story.

  5. Consent and opt-out note

    A short guide to collecting consent and honouring stop requests.

    Result: Messages go only to people who agreed.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

What to capture or send

Answer office owners where they chat, and show your own number doing what the phone system will do.

First answer on porting
A short reply on keeping a number, with the steps and the documents needed, and an offer of a survey.
Survey visit confirmation
The day, the engineer's name and what the office should have ready, such as the list of numbers.
Pilot support line
A message giving the pilot users a direct support number and the hours it is answered.
Fault acknowledgement
A reply to a reported fault that names who is dealing with it. It stops repeated messages.
Renewal reminder
A note to the account contact before the contract date with the seat record attached.

Who it is for

This is written for these unified communications providers.

  • Multi-branch clinics, coaching centres and showrooms
  • Small and mid-size offices replacing a landline PBX
  • Real estate and lead-driven sales teams that need call recording and routing
  • Call centres and BPO teams
  • Hospitals and diagnostic chains with central appointment lines
  • Schools and colleges with admission helplines
  • Manufacturers with plant and head office extensions
  • Businesses moving to hybrid work with mobile extensions

Not for

It is not the right fit if.

  • You plan to send bulk offers to numbers you bought, and recipients will block the number.
  • Your team shares one number, and messages would be answered by whoever sees them first without a record.
  • Support hours are limited and a message sent in the evening would sit until the next day.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we send bulk offers on WhatsApp?
Only to people who have agreed, and within the platform's current rules, which you should check before each campaign. We focus on useful messages, not mass blasts.
Should the whole team use one number?
Use the business account with named owners for each chat. That keeps a record when staff change.
Should the whole team use one number?
Use a business number with a named owner for each conversation, and record every thread in the CRM. A single shared number with no owner loses context when someone leaves. Check the platform's current rules on business accounts before you set it up.
Can we send bulk offers on WhatsApp?
Not to people who did not agree to receive them, and check the platform's current rules on business messaging. Office buyers change systems rarely, so a bulk offer reaches few at the right moment. Use WhatsApp for replies to enquiries and for contacts who asked to hear from you.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.