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Beauty product brands · Point-of-sale marketing

Win the last glance at the cosmetic store counter, between your bottle and the next.

Point-of-sale marketing for a beauty label is the printed and physical material at the counter and shelf that settles the last choice between similar bottles. GullySales sizes it to real store space, adds a QR code to your WhatsApp catalogue, checks that it is put up and has old festival material taken down.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of salons and beauty studios at work in India

What point-of-sale marketing means

Point-of-sale marketing is the printed and physical material at the counter and shelf that decides the last choice between brands. GullySales designs it to fit real shop space, adds a QR code to your WhatsApp catalogue or warranty page, checks that it is put up, and gets outdated scheme material removed.

Also for beauty product brands

Sales and marketing for beauty product brands, the overview.

Last updated 18 Oct 2026.

For beauty product brands

Where it usually goes wrong, and what we would do.

  • “A shelf of similar bottles is read in a glance”

    In a cosmetic store, serums and face washes stand in rows that look alike from a metre away. A shelf strip naming the product and the skin or hair type it is for gives the eye something to stop at.

  • “Shoppers want a tester and the store worries about it”

    A shopper wants to smell or swatch before buying, and the owner worries about dried-out, stolen or shared testers. A tester unit with a hygiene note and a named person who replaces it gives the store a reason to keep it.

  • “The shelf belongs to the retailer”

    A card that crowds the counter is the first thing a store owner removes. Measured sizes taken from real counters, and a request that asks before anything is sent, respect the owner's space and are more likely to stay up.

  • “Festival cards outlive the festival”

    A Diwali gift set card still standing after the set has sold out sends the shopper to ask for something the store cannot give. Every scheme needs an end date and a withdrawal list. The withdrawal list names the store and the card.

What we do

What we deliver for beauty product brands.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. Material list by store type

    Standees, shelf strips, wobblers, counter boxes and billing-counter cards chosen for a cosmetic store, a chemist, a salon retail shelf and a supermarket aisle.

    Result: Each store type has a list you approved before design started.

  2. Size sheet from real counters

    Measurements taken from sample counters and shelf edges by your field team or the dealer, with what each store can hold.

    Result: Artwork is cut to measured sizes, not a printer's default.

  3. Artwork with a plain product line

    Print-ready files with the product name, a use line that matches the label and your approved wording on any offer. You sign off each proof.

    Result: Every line on a card can be matched to the pack or the scheme note.

  4. QR code to the WhatsApp catalogue

    A code on the card that opens your catalogue for a reorder or a question. It is tested on a phone before print and the account stays yours.

    Result: The scan opens the right page, and the destination records the scans.

  5. Tester unit brief

    Where the unit stands, what shoppers may try, the cleaning supplies and who at the store explains it.

    Result: A visit can check the unit against the brief.

  6. Store-visit checklist and withdrawal list

    A photo checklist for field staff, plus a dated list of schemes and the material to remove when each ends.

    Result: You see which stores put the material up and which still show an old scheme.

How the result is measured

  • Outlets with each piece put up, separate from pieces dispatched
  • Material in the right place and readable at the counter
  • Outdated scheme material still showing after its end date

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full point-of-sale marketing page

Who it is for

This is written for these beauty product brands.

  • Skincare brands for face serums, moisturisers and sunscreens
  • Haircare and hair oil brands
  • Colour cosmetics labels for lips, eyes and face
  • Ayurvedic and herbal personal care brands
  • Men's grooming and beard care brands
  • Baby and mother care brands
  • Fragrance, attar and body mist labels
  • Professional and salon-only ranges
  • Direct-to-consumer brands sold only online

Before you decide

Agree the work. Know how to judge it.

Point-of-sale marketing for beauty brands: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Map existing partners, their territories, and the customers they serve. Review active selling and repeat orders separately from the number of partners signed up.

Make the scope clear

Agree partner fit, territory rules, onboarding, and support responsibilities. Clarify how direct enquiries and partner enquiries are assigned before starting recruitment.

Check the work in use

Follow a partner enquiry through to an order and the next purchase. Check whether the partner has the product knowledge and material needed to sell without repeated intervention.

Know when to change course

If current partners cannot sell because supply or support is weak, resolve that before recruiting more. A bigger network can spread the same problem further.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the point-of-sale marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Outlet and product choice

    You tell us the outlets you sell through and the products that need a push at the counter. We agree which pieces suit which outlet.

  2. 2

    Space measurement

    Your field team or a dealer sends photographs and measurements of counters and shelves. We fit sizes to them before any artwork begins.

  3. 3

    Artwork and QR approval

    You approve each proof, the offer wording and the QR destination. Anything that states a price or scheme is checked against your written scheme note.

  4. 4

    Print and dispatch handoff

    The approved files go to your printer or ours as agreed in writing, with quantities by dealer. Dispatch records which outlet got which piece.

  5. 5

    Store-visit check

    Photographs or visits confirm the material is up, readable and in the right place. Gaps go to the responsible dealer or field representative.

  6. 6

    Scheme withdrawal

    When a scheme ends, the withdrawal list is sent and a recheck confirms old material has come down.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can a counter card say dermatologist recommended?
Only if you can prove it and the rules allow it. Claim rules for cosmetics differ and change, so your regulatory adviser reads each line. We write nothing that goes past your label and your papers.
Who pays for the display and who decides on it?
The terms are between you and each store. We prepare the request and the material. Whether a store accepts it is the owner's decision, so we promise no placement.
Do salons need different material from cosmetic stores?
Yes. A salon sells through its stylist's word, so a retail shelf card and a stylist's product note matter more than a counter standee. The material list is built for each outlet.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for beauty product brands

Related work to consider.

Or start from the overview: sales and marketing for beauty product brands.

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