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CRM administration and support · Sales

Keep the CRM running properly instead of quietly falling out of date.

A CRM set up correctly at launch drifts over time. Fields get added without a plan, workflows break when a process changes, and a user leaves without their access being cleaned up. Nobody in a small business has the time to be a full-time CRM administrator, so small issues accumulate until the system feels more trouble than it is worth.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for CRM administration and support

In one paragraph

CRM administration and support is the ongoing technical upkeep of your CRM: user access, workflows, fields, integrations and the day-to-day helpdesk for anyone with a system issue. GullySales runs this administration so the CRM stays reliable without needing a dedicated in-house administrator.

This service is that ongoing administration. It keeps user access current and fixes broken workflows. It manages fields and integrations too. It is also the place to raise a CRM problem and get it fixed, rather than work around it.

The problem

Does this sound like your business?

What owners tell us on the first call, in their words.

  • “Nobody owns the CRM once it is set up”

    The system was configured at launch and has had no dedicated attention since, so small issues, a broken workflow, a field nobody uses, accumulate unaddressed.

  • “User access is out of date”

    Former employees still have access, and new hires wait weeks to be set up, because nobody has a routine for managing this.

  • “Reported issues go into a queue that never clears”

    Someone flags a broken automation or a missing report, and it sits unresolved because there is no dedicated person responsible for CRM upkeep.

What we do

Everything that is included.

Each deliverable, and what it gets you. Nothing here is an extra.

  1. User and access management

    Access added, removed and adjusted as people join, leave or change roles, kept current rather than reviewed occasionally.

  2. Workflow and automation upkeep

    Automations and workflows checked and fixed as processes change, so they keep doing what they are meant to.

  3. Field and data structure management

    Fields and layouts kept clean and relevant, removing clutter that has built up over time.

  4. Integration maintenance

    Connections with email, WhatsApp or other tools kept working and adjusted as those tools change.

  5. CRM helpdesk

    A place for anyone using the system to raise an issue and get a response, rather than working around a broken feature indefinitely.

How the result is measured

  • Open CRM issues by age
  • Access accuracy against current staff list
  • Workflow failures caught and fixed
  • Time to resolve a reported issue

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for you if these sound familiar.

  • Businesses running a CRM with no dedicated administrator watching over it
  • Companies where CRM issues are reported and never actually fixed
  • Sales teams that have added workflows and fields over time until the system feels cluttered
  • Businesses integrating the CRM with other tools, WhatsApp, email or a website form, that need ongoing upkeep

Not for

It is not the right fit if.

  • You need the team trained to actually use the CRM well, not just the system kept running. That is CRM adoption and training
  • You have a capable in-house CRM administrator already handling this

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs

  1. 1

    Audit the current CRM

    We review user access, workflows, fields and integrations to find what has drifted or broken.

  2. 2

    Clean up and stabilise

    Access corrected, broken workflows fixed and unnecessary clutter removed.

  3. 3

    Set up ongoing support

    A helpdesk process established for issues as they arise going forward.

  4. 4

    Maintain and report

    Regular checks and a simple report on system health, so drift does not build up again unnoticed.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Engagement options

Ways to work with us.

Pick the size of commitment that fits. Every option starts with your brief and a conversation.

  1. Option 1

    The conversation on its own

    A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.

  2. Option 2

    One fix, scoped

    Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.

  3. Option 3

    An ongoing programme

    We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.

  4. Option 4

    Guidance for your own team or agency

    We plan, brief and check the work of your in-house team or current agency, instead of replacing them.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Which CRM systems do you support?
We work with the common systems used by small and mid-sized Indian businesses. We confirm compatibility with your specific CRM in the first conversation, before starting.
Is this the same as implementing a new CRM?
No, this is ongoing administration of a CRM you already have. Setting up a new system from scratch is CRM implementation and customisation.
How much time does this typically take each month?
It depends on team size and how much the CRM is used, but most small businesses need only a few hours a month once the initial cleanup is complete.
Can this include training users on the system too?
Light guidance on using a fixed feature is included where relevant, but structured, ongoing training across the team is covered under CRM adoption and training.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time and follow-up are the quickest to show, because the enquiries already exist. Process, CRM and training changes show as the team uses them. Each one is tracked against the baseline.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.