Sales turnaround consulting · Sales
Sales have fallen and nobody can say why, so find the cause before you cut or spend.
When orders fall, everyone has a theory. The market is slow, the price is too high, the team has lost its edge. Each theory leads to a different spend, and a wrong one costs a quarter.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Sales turnaround consulting is a focused diagnosis for a business whose sales have dropped. GullySales reads the last twelve months of enquiries, quotations, orders and lost deals, separates market, product, price, team and follow-up causes, and writes an ordered list of fixes with interim controls. It does not promise a recovery.
We start from your own records. We take the enquiry register, the quotation file, the order book and the lost-deal notes for twelve months and ask one thing first: did fewer enquiries arrive, did fewer become quotations, did fewer quotations close, or did each order shrink? The answer points to a different cause each time.
This is a diagnosis and a plan. A routine review of the whole sales function is a sales audit, steady lifting of results is sales performance improvement, and a study of lost buyers is win-loss analysis. Use this page when the fall is recent and the owner needs an answer soon.
Who it is for
This is written for you if these sound familiar.
- Manufacturers and dealers whose orders have dropped for two or more quarters
- Software and services firms with a thinner pipeline and no clear reason
- Clinics, hospitals and schools whose enquiries or admissions have weakened
- Retail and franchise owners seeing fewer buyers convert at the counter or on WhatsApp
- Owners who lost a key salesperson or a large account and cannot tell what that explains
Not for
It is not the right fit if.
- You already know the cause, such as a lost distributor, and need the fix built rather than a diagnosis.
- You have no record of enquiries, quotations or orders for the period. Start a register first.
- You want a promise of recovery or a person to take over selling. We diagnose and plan; we do not guarantee sales.
The problem
Does this sound like your business?
Common situations this work addresses.
“Orders are down and I do not know which part broke”
A drop can come from fewer enquiries, fewer quotations, a lower close rate or smaller orders. Without splitting the drop by stage, every fix is a guess.
“We lost on price, the team says”
Price is the easy reason to write down. We read the quotation file and the follow-up history to see whether price lost the deal or whether the quote sat unanswered for a week.
“Our best customers have gone quiet”
Repeat buyers, dealers and referrers rarely announce that they have left. We list who stopped ordering, when, and what the last contact was.
What we do
The work we can include.
Each deliverable and the purpose it serves. Your written scope confirms what is included, who is responsible, and what it costs.
Twelve-month enquiry and order trace
A month-by-month view built from your enquiry register, quotation file and order book, showing where the fall began and at which stage it sits.
Lost and stalled deal register
Each lost or open-too-long deal with the stated reason set beside the follow-up history, so a reason on the sheet is checked against what happened.
Cause map
Market, product, price, team and follow-up causes separated, each marked as supported by your records, indicated, or not testable with what you hold.
Account and segment review
A list of repeat customers, dealers and segments whose orders slowed, with the date of the last order and the last contact.
Ordered fix list
A short list of changes in the order to make them, each with the record that supports it, the person who owns it and the measure to watch.
Interim controls sheet
A one-page set of working rules until the fixes land, such as who answers a new enquiry, when a quotation is chased and which discount needs the owner's approval.
How the result is measured
- Enquiries received by source, month by month
- Enquiry-to-quotation and quotation-to-order conversion
- Average order value and discount given
- Time to first reply and quotations with no follow-up
- Repeat customers and dealers who stopped ordering
- Open deals past their expected decision date
Recorded as a baseline before work starts, so every later report has an honest comparison.
Before you decide
Agree the work. Know how to judge it.
Sales turnaround consulting: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
Review orders by buyer type, offer, and route to market. Include lost proposals and capacity limits so the plan reflects what the team can actually sell and deliver.
Make the scope clear
Choose the target buyer and offer before setting activity targets. Agree responsibilities for finding opportunities, qualification, proposals, and the final commercial decision.
Check the work in use
Check whether the plan explains where the next suitable opportunities will come from and why buyers would choose you. Each priority needs an owner and a way to review progress.
Know when to change course
If the target assumes more delivery capacity or selling time than exists, change the plan. Raising the target does not create either resource.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
How it works
How the sales turnaround consulting work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Brief and scope
You send the requirements brief and we talk through what changed and when. Scope, fee and term are agreed in writing before records are shared.
- 2
Records and period
Your nominated contact shares the enquiry, quotation and order records for twelve months, and we agree what counts as an enquiry, a qualified lead and a lost deal.
- 3
Trace and split
We trace the drop stage by stage and by product, territory, source and salesperson, and mark where the records are too thin to conclude.
- 4
Check with your people
Your sales lead and the people who handled the deals correct the record and explain what the sheet leaves out. Remarks are not attributed by name.
- 5
Plan and controls
We write the ordered fix list and interim controls. You decide which to approve and who carries them out.
Before you hire anyone
Do this first yourself.
Spend an afternoon splitting the fall before you blame the market, the price or the team.
- List monthly enquiries, quotations sent and orders received for the last twelve months in one sheet.
- Mark the first month the numbers dropped and which of the three columns fell first.
- Pull the ten largest lost or stalled quotations and read the follow-up on each.
- List repeat customers and dealers who have not ordered in the last two quarters.
- Ask each salesperson separately what changed, and write the answers down without comment.
Judge any provider
What to ask any provider of this service.
Useful whoever you choose, including us.
- Which of my records will you read, and what will you do where they are incomplete?
- How will you tell a price problem from a follow-up problem?
- Will the report say when the cause is outside my control?
- Who sees interview remarks, and are they attributed by name?
- What is in the written scope, and what is left to separate work?
- Do you promise a recovery, and what will you promise instead?
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will you guarantee that sales recover?
What does it cost, and how long does it take?
What if the cause is the market or a competitor?
How is this different from a sales audit or performance improvement?
Do you collect overdue payments or send notices to buyers?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Sales turnaround consulting, written for your industry.
Related services
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.