Lead leakage analysis · Sales
Nobody can say where the enquiries go between arriving and closing.
Enquiries do not vanish in one place. They fall out at a dozen small steps. A form that emails a mailbox nobody owns. The marketplace panel only one person logs into, the missed call at lunchtime, the WhatsApp sitting on a salesman's personal phone until Monday.
In one paragraph
Lead leakage analysis counts your enquiries at every stage, from the advertisement to the order, and names the step where most of them disappear. GullySales first puts counting in place where there is none, measures for a fixed period, then reports the biggest leak and what it costs you in orders.
Lead response and follow-up fixes the chasing. Pipeline hygiene fixes the record. This is the measurement that comes before either, so the argument about whose fault it is has numbers in it.
The first finding is usually that you cannot count the first stage. Nobody knows how many people rang and hung up, or filled the form and hit an error. So a fortnight goes on making the counting possible, and that alone changes how the team behaves.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The ad platform says forty, the CRM says nine”
That gap is real and it is not a reporting error. Something between the click and the record is losing most of what you paid for.
“Enquiries land on a personal phone”
A WhatsApp to a salesman's own number exists nowhere else. When he is on leave, or when he leaves, those conversations go with him.
“Everyone was called once”
The first call rang out and nobody answered. No second attempt, no message, no other number tried, and the enquiry is marked not interested.
“The quotation went out and that was the end of it”
Quotations leave the office and nothing carries them forward. Nobody can say how many are open, how old they are, or which ones the customer already bought elsewhere.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
A count at every stage
Click to form, form to record, record to first call, call to connect, connect to qualified, quotation to order, with the drop measured at each step.
Every route in, listed
Website forms, the landline, the mobile numbers printed on your advertisements, WhatsApp, marketplace panels, the walk-in register and the address on your visiting card.
Counting where there is none
Call tracking on the numbers that appear in advertising, form submissions logged instead of emailed, and marketplace enquiries pulled into one place.
Reply time measured, not estimated
How long each enquiry actually waited, by route, by hour and by person. Lunchtime and Saturday afternoon are where a surprising number of them die.
The biggest leak named
One stage identified as the largest loss, with the count behind it and an estimate of the orders sitting inside it.
Recordings read against the numbers
A sample of calls listened to, because a connected call that went nowhere counts as a response in every report and as a loss in real life.
A ranked fix list
What to change first, ordered by the orders it returns, with what each fix needs from your people and what it needs from a system.
How the result is measured
- Enquiries counted at every stage, before and after
- Share of enquiries that reach the CRM at all
- Median reply time by route and by hour of day
- First-call connect rate and second-attempt rate
- Quotations open, and how old they are
- Orders recovered once the first leak was closed
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Owners spending steadily on advertising whose order numbers have not moved in a year
- Businesses where the sales team says the leads are rubbish and marketing says nobody rings them
- Companies whose CRM holds far fewer enquiries than the ad platforms say they sent
- Firms taking enquiries on four routes at once: the website, a marketplace, the landline and WhatsApp
- Anyone who has just been asked to justify next year's marketing budget with evidence
Not for
It is not the right fit if.
- A business with almost no enquiries arriving, which has a demand problem rather than a leakage one
- Owners who want the fix without the measurement, because a fix aimed at the wrong stage changes nothing
- Teams unwilling to have call recordings and reply times examined, since that is exactly where the answer sits
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the lead leakage analysis work runs
- 1
Map the routes in
We list every way an enquiry can reach you, including the ones the owner has forgotten. There are always more than four.
- 2
Make the stages countable
Where a stage has no record, we put one in before measuring. Counting a process that leaves no trace is guesswork with a chart on top.
- 3
Measure for a fixed period
Several weeks of real enquiries, counted at each stage, long enough that one busy week does not decide the answer.
- 4
Listen to a sample
Calls and WhatsApp threads are read against what the report says happened. A system records an attempt, never a conversation.
- 5
Report and rank
The written report ranks the leaks by orders lost, names the largest, and says which are a system problem and which are a person problem.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from your free audit?
How long does it take?
What if the finding is that our salespeople are the problem?
We do not have a CRM. Can you still do this?
Do you fix what you find?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Lead leakage analysis, written for your industry.
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