Notes for owners · Industry playbooks
How to follow up a hearing camp so names become visits
A camp register is worth nothing without the relative's number and the degree of loss. Write both on the day, then work the list with calls rather than one bulk message.
The GullySales team · Updated 3 Oct 2026 · 7 min read
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Two columns decide whether a camp was worth doing: who came with the person, and that relative's phone number. An eighty-year-old's own number rings in a drawer. His daughter's does not. Add a third column for what the screening found, in your audiologist's shorthand, so the caller knows who to ring first. A register with those three columns turns into visits. A register of names and nothing else goes into a cupboard and gets thrown out at Deepavali.
What the register must hold, and who writes it
Decide this before the hall is booked, print the sheet, and make one person responsible for filling it in.
| Column | Why it is there |
|---|---|
| Name and age | The opening line of the call |
| Own mobile number | Sometimes the right one, and sometimes a landline nobody answers |
| Accompanying relative and their number | The number that gets picked up |
| Which ear, and the screening finding | Decides the order you ring in |
| Whether they already wear an aid, and how old it is | A different conversation entirely |
| Language spoken at home | Decides who makes the call |
| Consent to be contacted, ticked and dated | Required before anything is sent |
The language column is the one people leave out and regret. A call in Tamil to a family that speaks Tamil at home is answered. The same call in English is treated as a nuisance and the number is blocked.
A screening in a hall is not a test, and say so
Ambient noise in a community hall makes a screening a filter, not a measurement. Say that out loud at the table, print it on the slip, and repeat it on the call.
This costs you nothing and buys the thing the trade is short of. Families have heard that hearing camps are a way of selling devices to old people, and a centre that volunteers the limits of its own screening sounds different from the first sentence.
Who to ring first
Work the list in order rather than from the top of the page. Start with the people the screening suggests need a proper test and who came with a relative, because both the need and the decision-maker are present. Then the people who came alone but gave a working number. Then the existing wearers with an old device, who are a service and upgrade conversation rather than a first sale. Last, the ones with nothing wrong, who get one polite message and are left alone.
Write the outcome of every call beside the name. A list with no outcomes gets called twice by one person and never by anyone else.
What to say when the elder refuses
The daughter rings back and says her father will not come. This is the commonest moment in the trade and the one nobody has a script for.
Do not argue through her. Ask what he says when she raises it, and listen, because the answer is nearly always one of three: that everyone mumbles, that the devices are for very old people, or that it costs too much and he would rather not be a burden. Each needs a different reply, and the third is the one families never repeat to you unless you ask.
Then offer something small. A test with no device discussed, in a quiet room, at a time he chooses, with her present. For example, a hearing aid centre in Coimbatore running camps at a senior citizens' association in R.S. Puram, the details being illustrative, offers a weekday morning slot because the men at that club will not come on a Sunday when the family is at home.
The trial is a second sale with its own follow-up
A device going home on trial is not a sale, it is a loan with a conversation pending. Set the date it will be discussed, write it in the diary, and ring in the first days rather than waiting.
New wearers find their own voice strange, hear the fan and the fridge for the first time, and get a whistle when they wear a mask or hug a grandchild. None of them will ring you about it. They will take the aid out, put it in a drawer, and return it politely saying it did not suit. A single call in the first days, asking what sounds wrong rather than whether they like it, saves a good number of those.
Where the next camp comes from
Club secretaries, apartment association committees, temple and gurdwara committees, old-age homes, and the welfare officer at a factory with noisy shop floors. Each wants something slightly different, and all of them want to be told afterwards how it went.
Send the secretary a short note with the numbers: how many were screened, how many were advised to have a proper test, and a thank you. It costs ten minutes and it is why you are asked back. And if you cannot staff the calling, do not book the hall. A camp with no caller behind it is a donation of your audiologist's morning, which is a fine thing to give and should be given on purpose.
What to do next
Find your last camp register, count the names, and count how many of those people have been seen at the centre since. If you cannot answer the second number, that is the finding. GullySales traces exactly this in the free audit: where enquiries come from, who answered them, how many times anyone followed up, and whether your records can be trusted to tell you.
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