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Notes for owners · Sales management

Owners, tenants and property managers: who actually books the job

The person who phones about a repair is often not the one who approves the quote or pays. Here are the questions that find the real decision-maker and how to shape the quote for each.

The GullySales team · Updated 17 Oct 2026 · 5 min read

Editorial illustration for Customer segmentation
On this page
  1. Who is the real buyer?
  2. What do I ask on the first call?
  3. Should the price change by buyer?
  4. What should the message to an absent owner look like?
  5. What if the owner and tenant disagree?
  6. A worked case from Dehradun
  7. Which buyer should I build around?
  8. What does a property manager want before the first job?
  9. What if I never find out who decides?
  10. Where next

The person who phones about a repair is usually the tenant, and the tenant often cannot approve the cost. On the first call ask three things: do you live here or rent, who approves the cost, and who gets the bill. Then send the quote to the person who can say yes. Picture an invented carpenter in Dehradun called about a warped wardrobe door: the tenant rang, the owner lives in another city and a property manager keeps the keys. Three people hold three parts of the decision.

Who is the real buyer?

Usually not the caller. In a rented home the tenant notices the fault, the owner owns the thing that is broken, and a manager, where there is one, controls the budget and the list of approved vendors. Each can say yes to something different. The tenant can give you access. The owner can approve the cost. The manager can approve jobs up to a limit and send bigger ones to the owner.

Where a society's committee is involved, common areas such as a lobby door or a gate need a meeting and a written quote. Treat that as a separate buyer.

What do I ask on the first call?

Three questions, in this order:

  1. Do you live here, or are you renting?
  2. Who approves the cost? If it is the owner, shall we send the quote to them directly?
  3. Who gets the bill and the receipt?

Write the answers on the job sheet: name, role, number, and who has the final say. A fourth question applies only to managers: is there an approval limit or a standard rate list? It saves a rejected quote. Asking is not rude when it is part of arranging the visit.

Should the price change by buyer?

No. The price for the work stays the same. What changes is what the quote shows and how it reaches the person.

The owner who lives elsewhere wants a photograph of the fault, a line on what you propose and a line on what is included. The tenant wants a visit window and a promise about mess. The manager wants a line-item quote and an invoice in the form their records need, with a work order number if they use one.

What should the message to an absent owner look like?

Short, with a photograph. A long text quote from an unknown firm is easy for a busy owner to ignore. Something like this fits on one screen:

"Hello, I am Meena from Rawat Furniture Works. Your tenant, Arun, asked us to look at the bedroom wardrobe door in your Dehradun flat. The photograph shows the hinge side has pulled away from the board. We propose to refit it with fresh fixings and replace one hinge. Cost [amount]. Reply yes or no, and tell us if you want the tenant to pay part."

Ask the tenant to message the owner first, so the owner is not surprised by an unknown number. Keep the owner's reply in the job sheet, because it settles any later argument about who agreed to what.

What if the owner and tenant disagree?

It happens. The tenant wants the door fixed today; the owner says the tenant slammed it. Do not take sides, and do not start on one person's word when the other person's money is involved. Say that you can start as soon as the cost is agreed, and offer to send the quote and photographs to both.

Where the job splits, do the urgent part first for whoever agrees to pay. A door that will not close has a small first step, such as making it secure, and a larger repair after. For anything electrical or structural, do not leave the job half done on a verbal agreement; check with your own adviser what you owe the occupant.

A worked case from Dehradun

The invented firm serves rented flats near the city's colleges. Many calls come from students and young tenants, and many owners live out of town. For months it sent quotes to the tenant, who forwarded them to an owner who did not recognise the number. Quotes sat unanswered, and some tenants called another carpenter.

The mistake was sending a good quote to the wrong person. The firm changes its first call to the three questions and a rule: if the owner lives elsewhere, the firm messages the owner directly, with a photograph and three lines, copied to the tenant with a visit window.

Two snags appear. At first the owner still gets the long text quote and replies are slow, so it is cut to a photograph and three lines. And one tenant is annoyed to be bypassed, so the tenant is now told before the owner is messaged. The people and details here are made up to show the method.

Which buyer should I build around?

It depends on your capacity. A firm with one van and a small crew does well with tenants and owner-occupiers, because jobs are small and quick. A firm with a back office and an invoicing routine can serve property managers, who bring repeat work but expect a fixed process and may pay slowly. Societies give larger common-area jobs but need meetings and written quotes.

Do not chase all four. Pick the one or two that match your invoicing, your response time and the size of job your crew can do. Write each buyer down, as in buyer personas for a local business.

What does a property manager want before the first job?

Four things on one page: company details, a rate sheet, a reference or two and the way you raise invoices. Do one small job cleanly, send the record and keep your rates steady. The manager's trouble is a vendor who needs chasing, so the first job should cost them no effort.

What if I never find out who decides?

Then the quote waits. If two days pass with no reply, ask the caller a plain question: "Who should I send this to so it gets a decision?" Follow-up on quotes is a skill of its own, covered in how to follow up on a quotation and in a four-message plan that stays polite.

Where next

Try the three questions on your next five calls and write the answers down. Other trades in the same position start from home services. To work out which buyer to build around through customer segmentation, tell us what you need.

Questions

Questions owners ask.

Is it rude to ask the tenant who will pay?
No, if you ask as part of arranging the visit. Say: who approves the cost, and should we send the quote to you or to them? A tenant who does not want to be blamed for the cost will tell you straight.
Should I charge tenants and owners different prices?
No. Keep the price for the work the same and change how you present it. The owner wants a record and a photograph, the tenant wants speed and a clear visit time, and the manager wants an invoice that fits the building's accounts.
How do I get on a property manager's list of vendors?
Ask what they need: company details, a rate sheet, references and how they want invoices raised. Start with one small job done well, send the record and keep your rates steady. They are likelier to call again if the first job caused them no trouble.

From the blog

More notes for owners.

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