Employer branding · Banking and financial services
An engineer checks your outage history before they check your careers page.
A payments company or neobank hires engineers, risk and operations people who research an employer the way they would debug a system: app store reviews, status pages, funding news and whatever a former employee wrote. GullySales writes a careers page that survives that reading.
In one paragraph
A payments company or neobank hires engineers, risk and operations people who research an employer the way they would debug a system: app store reviews, status pages, funding news and whatever a former employee wrote. GullySales writes a careers page that survives that reading.
Also written for
Fintech companies, Payment companies, Neobanks.
Where this sits
For fintech and payment companies
Where it usually goes wrong, and what we would do.
“Your candidate does due diligence and is good at it”
Somebody joining a company that moves money reads the app store reviews, the status page and the last regulatory notice before the first call. A careers page that mentions none of it is filed as marketing.
“On-call for money at two in the morning”
Settlement runs at night and the pager is real. Describing the rota, the escalation and how often it actually fires attracts a better engineer than any paragraph about culture.
“Compliance is either a cage or a problem, depending on how you write it”
Risk, know-your-customer rules and the regulator's requirements are the interesting constraint in this work, and most careers pages hide them. The engineer who wants that problem is the one who stays.
“Everybody asks about runway and nobody has an agreed answer”
After two years of layoff headlines the question comes in every loop, and each interviewer improvises. Write the answer once and let it be the same from the recruiter to the founder.
What we do
What we deliver for fintech and payment companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page that says what you have been through
The outage, the regulatory correction, the pivot, and what changed afterwards. Written plainly and cleared by your compliance and communications people before it appears.
Result: Candidates arrive having read the bad part and not flinching at it.
Engineering posts with the system in them
The stack, the volume you actually run, the on-call rota, what a new engineer ships in the first month. Not a list of years of experience.
Result: Applications from people who wanted this system rather than any job in fintech.
Risk, compliance and operations posts written as real work
Fraud analysts, know-your-customer operations and compliance roles described by the decisions the person owns and who they can overrule.
Result: The team you find hardest to hire stops being advertised as back office.
Engineer interviews, published
Half an hour each with your own engineers about what they built and what broke. Approved by them, quoted as they said it.
Result: Proof from people a candidate can look up on the internet afterwards.
One answer to the money question
What your interviewers say about funding, profitability and headcount plans, written once with your founder and used everywhere.
Result: The question that ends offers stops producing four different answers.
What is already being said about you
We read the job review sites and the anonymous forums properly and list what the careers page and the interview loop should address. We do not post replies pretending to be employees.
Result: You know what your candidate read last night before they walked in.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for fintech and payment companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you get negative employee reviews taken down?
Do you recruit engineers?
Our consumer brand is strong. Why does the employer side need separate work?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Banking and financial services
Employer branding for the rest of the banking and financial services.
Or start from employer branding.