Employer branding · Logistics and transport
In a port city everyone already knows who pays on time and who does not.
Employer branding for a freight forwarder, shipping agent or customs broker is what a documentation executive or a clearance hand hears about you in a small trade circle before applying. GullySales writes the careers page, the job posts and the employee accounts that make the talk about you accurate.
In one paragraph
Employer branding for a freight forwarder, shipping agent or customs broker is what a documentation executive or a clearance hand hears about you in a small trade circle before applying. GullySales writes the careers page, the job posts and the employee accounts that make the talk about you accurate.
Also written for
Freight forwarders, Shipping companies, Air cargo companies, Customs brokers.
Where this sits
For freight forwarders and shipping companies
Where it usually goes wrong, and what we would do.
“Your trade is a small circle and it talks”
At the air cargo complex or the inland container depot, the people you want have already worked with or against your staff. A name for late salaries, or a manager who blames a junior for a detention charge, arrives long before your advert does.
“This trade is learned on the job, so training is the offer”
Nobody arrives knowing incoterms, classification or how to answer a query on a bill of entry. The forwarder who says what a new joiner learns in the first year, and from whom, takes people from the one who does not.
“The office location is half the decision”
A desk at the cargo complex means a commute nobody makes twice by accident. Saying where the desk actually sits, and whether documentation staff work from the city office, saves interviews that were never going to convert.
“People hop for a small rise because nothing else is offered”
When every agent looks the same, money is the only variable. Accounts of their own, exposure to pricing and a route into sales are what stop the hop, and they need saying where a candidate can see them.
What we do
What we deliver for freight forwarders and shipping companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page for the desks you actually hire
Documentation, customs clearance, pricing, operations and sales, each with the trade knowledge involved and who teaches it.
Result: A candidate can tell your pricing desk from the one down the road.
The first-year learning path in writing
What a fresher is taught month by month, which qualification you support, and whose desk they sit beside while learning it.
Result: Graduates take your offer over a larger agent's higher one.
Job posts that name the port, the shift and the desk
Location down to the complex, hours including the pressure on a sailing day, and the accounts the role touches.
Result: No more candidates who resign the week they meet the commute.
Accounts from managers who came up through documentation
Interviews with your own people about the job they started in and the part they found hardest, used with their names and years.
Result: Proof that the clerk's chair is not the last chair.
A referral message written for a small circle
A short note your staff can send to a former colleague that does not read like a forwarded advert.
Result: Hires from inside the trade, with no agency fee attached.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for freight forwarders and shipping companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you place customs clearance staff?
Our people leave for a Gulf posting. Can anything compete with that?
Do you understand the trade well enough to write it?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Logistics and transport
Employer branding for the rest of the logistics and transport.
Or start from employer branding.