Employer branding · Logistics and transport
A driver's wife decides whether he takes your route, so write for her.
Employer branding for a transport or fleet company is what a heavy vehicle driver, a mechanic and their families work out about you before the first trip: the route, the nights away, the advance, and what happens to a challan. GullySales writes that in a form a driver will actually be shown.
In one paragraph
Employer branding for a transport or fleet company is what a heavy vehicle driver, a mechanic and their families work out about you before the first trip: the route, the nights away, the advance, and what happens to a challan. GullySales writes that in a form a driver will actually be shown.
Also written for
Transport companies, Fleet operators, Trucking companies.
Where this sits
For transport and trucking companies
Where it usually goes wrong, and what we would do.
“Drivers are hired by drivers”
Your next driver hears about you at a dhaba on the Hosur road from somebody already running your route. What he hears is the trip sheet, the settlement and whether the cleaner was paid. That conversation is your employer brand and it happens without you.
“Nights away is the whole negotiation”
Long haul pays more and costs him his weekends. A man with two school-going children will take less money for a route that gets him home on Saturday. Few fleet operators ever say which routes do that.
“Deductions are where trust dies”
Fines, damages, detention, diesel shortfall. If the rules are explained once at joining and never written down, every settlement turns into an argument and the steady drivers drift to the operator who hands over a printed sheet.
“Nobody in your office has written anything a driver could read”
The website talks to customers about fleet size and coverage. A driver, or the son reading it aloud to him, finds nothing about the job at all.
What we do
What we deliver for transport and trucking companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A one-page job sheet for each route type
Route, days out, expected home days, the pay structure including trip and halting allowance, and how deductions work. Printed for the transport office and sized for a forward.
Result: A driver's family can read the offer instead of hearing it third hand.
A careers page built for a phone and a reader in a hurry
Large text, the phone number at the top, and the same information in the language of the state your drivers come from.
Result: The son holding the phone finds the answer in ten seconds.
Voices of the drivers who stayed
Recorded conversations with men who have been with you for years, cut into short voice notes and quotes, used with their permission.
Result: A voice a new driver recognises, saying what settlement day is like.
Workshop and mechanic roles, kept separate
Your workshop, the vehicles in it, the shift and the training, written for a diesel mechanic rather than for a customer.
Result: Workshop vacancies stop sitting open for months.
A joining note that sets out the rules
Everything a driver is told at joining, from the trip sheet to the fine policy, on one page and in writing, so nothing rests on memory.
Result: Settlement stops being a fight at the end of every month.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for transport and trucking companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will this get us drivers?
Our drivers cannot read English. What is the point of a careers page?
How would we know it worked?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Logistics and transport
Employer branding for the rest of the logistics and transport.
Or start from employer branding.