Employer branding · BPO and customer operations
Your analysts are tired of being introduced as a call centre at family functions.
Employer branding for a KPO or knowledge services firm has one job: proving the work is analytical rather than outsourcing with a better name. It covers the domains, the examination support and the exit, and GullySales writes the careers page and posts that show it.
In one paragraph
Employer branding for a KPO or knowledge services firm has one job: proving the work is analytical rather than outsourcing with a better name. It covers the domains, the examination support and the exit, and GullySales writes the careers page and posts that show it.
Also written for
KPO companies, Knowledge process outsourcing firms, Research services firms.
For KPO and knowledge services companies
Where it usually goes wrong, and what we would do.
“The label is the problem and it costs you good CVs”
A commerce graduate with a finance qualification behind them screens out anything that looks like outsourcing. Your advert has ten seconds to prove the work is research.
“Candidates are buying a line on a CV”
Equity research, patent search, medical coding, legal review. What a person can honestly call themselves after two years is what decides whether they join.
“Client confidentiality leaves the page empty”
Nothing can be named, so nothing gets written, and the careers page ends up being a building and a bus route. The domain and the method can be described without breaking one clause.
“The shift is not night work but it is not nine to five”
An overlap with a New York or London desk changes dinner, traffic and family life. Stating the actual hours beats letting somebody imagine a call centre roster.
What we do
What we deliver for KPO and knowledge services companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Domains described by the work
What an analyst in each practice does in a day, the sources they use, and what a deliverable to the client looks like.
Result: A candidate can tell within a minute whether this is the analytical work they wanted.
Certification support stated
Which examinations the firm funds, the study leave available, and what is expected in return.
Result: Applications from people who intend to qualify, which is the group you want.
Shift overlap written honestly
The real hours for each desk, how much of it is fixed, and what the firm does about the commute home.
Result: Offers accepted by people who have already checked it with their family.
The question every leaver is asked, answered
Where analysts go after three years, and whether the firm helps or obstructs. Pretending it never happens makes every other claim suspect.
Result: Better candidates, because the ambitious ones stopped assuming this is a trap.
Job posts in the language of the domain
A patent search post that reads like patent search, written with your practice head rather than off a template.
Result: CVs from the specialisation instead of general applications.
Analysts on what the work is actually like
Interviews across practices about the first six months, the process-heavy parts, and what changed afterwards.
Result: A page that agrees with what a candidate hears from a friend inside.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for KPO and knowledge services companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Are you doing our recruitment?
Our clients forbid us from naming them. What is left?
The first year is process-heavy. Do we hide that?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
BPO and customer operations
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