Employer branding · Telecom and energy
Somebody has to be on that roof in May, and they know it.
Employer branding for a solar or renewable energy company is what an installer, a site engineer or a rooftop salesperson understands before joining: the heat, the height, and whether the job lasts past commissioning. GullySales writes the careers page and the job posts around those three answers.
In one paragraph
Employer branding for a solar or renewable energy company is what an installer, a site engineer or a rooftop salesperson understands before joining: the heat, the height, and whether the job lasts past commissioning. GullySales writes the careers page and the job posts around those three answers.
Also written for
Solar companies, Wind energy companies, Renewable energy developers.
Where this sits
For solar and renewable energy companies
Where it usually goes wrong, and what we would do.
“May on a terrace is the job you are hiring for”
A rooftop installer works on tin and concrete when it is at its hottest, because that is when orders peak. Water, shade breaks and a start before sunrise are the real terms of the job, and the advert never mentions any of them.
“The trade hires in waves and candidates have noticed”
A tender is won, forty people are taken on, the plant is commissioned and the team is let go. Anybody who has been through that once will ask what happens after handover. A vague reply is itself an answer.
“Height is the risk your page ignores”
Fall protection, anchor points, and who checks them. On a two-storey house there is often nothing to anchor to, and how your supervisors handle that tells a candidate more about you than any statement about clean energy.
“Rooftop sales is not the same trade as installation”
One job is sitting with a homeowner over subsidy paperwork and payback. The other is drilling on a terrace. Putting both in one advert brings people who are wrong for each.
What we do
What we deliver for solar and renewable energy companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page split by where the work happens
Rooftop, ground mount, design office and sales, each with the travel, the site conditions and the season described as they are.
Result: An applicant knows which of the four jobs he is applying for.
The honest answer about project cycles
What happens to a site team after commissioning, whether people are moved to the next project, and how a permanent role differs from a project one.
Result: Candidates who accept a project posting with their eyes open.
Heat and height treated as terms of employment
Summer start and stop timings, water and shade, harness and anchor practice, and who can halt work on a roof.
Result: Installers who are still there after the first hot month.
A route from ITI electrician to site engineer
The training you give, the sites people pass through on the way, and the two or three of your own staff who did exactly that.
Result: Applications from electricians who want a trade with somewhere to go.
Accounts recorded in the field
Interviews with installers and site engineers on site rather than in a meeting room, used with their names and the towns they have worked in.
Result: Something a candidate believes more readily than a company video.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for solar and renewable energy companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you find us installers before the season?
Our project work genuinely ends at commissioning. Do we hide that?
We cannot promise water and shade on every roof. Should we still do this?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Telecom and energy
Employer branding for the rest of the telecom and energy.
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