Car dealers · Outdoor advertising
Buy the road that reaches your gate, not the one that reaches the co-dealer.
Outdoor advertising for a dealership is bought site by site on the roads leading to your showroom and your workshop, against another dealership carrying the same brand board across town. GullySales checks the facing and the lighting before booking, builds artwork to the manufacturer's manual, and gives the panel a number the sales desk answers.
What outdoor advertising means
Outdoor advertising is the hoarding, billboard, bus shelter or digital screen on a road your buyers already use. GullySales picks the sites from where your customers actually come from, coordinates the booking with the media owner, and gives the campaign a traceable route so it is not judged on guesswork.
Also for car dealers
Sales and marketing for car dealers, the overview.
For car dealers
Where it usually goes wrong, and what we would do.
“A buyer who has chosen the model is only choosing a showroom”
He has watched the reviews and settled on the variant. What is left is which gate he turns into, and the flyover he takes to work every morning decides it. Every site on the list is judged against the other showroom's address.
“The manual takes longer than the mounting date allows”
How the logo sits, which model image is current and where the dealership name may appear are set by the manufacturer, and regional approval takes days. Artwork goes for clearance before the flex is ordered, not while the printer waits.
“People drive further to buy than to service”
The showroom catchment is wider than the workshop's, so a panel on the ring road can carry a model offer while the boards near the service bays carry a monsoon check-up. One road, two audiences, two messages.
“No hoarding ever appears in your lead source field”
The dealer management system will not credit a structure on a pole. A campaign line that rings the tele-calling desk, plus a question added to the walk-in register, is what puts a booking against a site.
What we do
What we deliver for car dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Site list judged against the rival showroom
Each panel assessed on whether it sits on the approach to your gate or to the other dealer of the same brand, with photographs taken from where a driver actually sits.
Result: The money goes on roads that end at your door.
Facing, lighting and cycle confirmed before the order
Which carriageway the structure faces, whether the back-lighting comes on in the evening, and the mounting and removal dates written into the booking.
Result: You know what you have bought before the invoice arrives.
Artwork cleared against the manufacturer's identity manual
The approved model image and brand treatment, the dealership name where the manual permits it, and the campaign number placed inside the safe area, sent for regional approval before printing.
Result: The panel goes up without a call from the brand office.
Separate sites for sales and for the workshop
A model or exchange offer on the showroom approach, and a service camp or accessories message on the roads around the service bays.
Result: Each structure talks to the person driving past it.
Mounting proof and mid-cycle checks
Dated photographs when the flex goes up and again during the cycle, with late, torn or unlit sites taken up with the media owner while it is still running.
Result: Display days paid for are display days delivered.
A number the tele-calling desk owns
One line printed on the outdoor sites alone, answered by the desk, entered in the same lead sheet as portal enquiries, with the walk-in register asking the same question.
Result: A booking can be traced to the site that started it.
How the result is measured
- Sites booked
- Proof of display received
- Enquiries quoting the campaign route
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these car dealers.
- Authorised new car dealerships for mass-market brands
- Premium and luxury car dealerships
- Electric vehicle dealers and experience centres
- Multi-brand pre-owned car dealers
- Manufacturer-certified used car outlets
- Commercial vehicle and taxi fleet dealers
- Dealer groups with several showrooms and workshops
- Rural and semi-urban dealer outlets
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for car dealers
- 1
Assess
We trace leads from each source through first call, test drive, booking and delivery, and check each branch profile and its reviews.
- 2
Fix the first call
A response routine and ownership rule for every lead source, recorded in the dealership CRM.
- 3
Follow up after the visit
Calls and WhatsApp messages planned around quotes, finance approval, exchange valuation and delivery dates.
- 4
Bring buyers in
Local campaigns by model and branch, festival campaigns, workshop upgrade offers and corporate outreach.
- 5
Keep the owner
Delivery follow-up, a review ask, service reminders and an upgrade offer when the car ages.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should the panel show the car or the offer?
Is a digital screen at the mall better than a hoarding?
Can a dealer run its own ads when the manufacturer controls the brand?
Why do our portal leads convert so poorly?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for car dealers
Everything else we would do for you.
Or start from the overview: sales and marketing for car dealers.