Car dealers · Radio advertising
The manufacturer already sold the car, so your spot sells the showroom.
Radio advertising for a dealership buys drive-time spots on the roads your showroom sits on, and because the model is already known, those thirty seconds carry the exchange offer and the delivery date instead. GullySales plans the flight around the dates families take delivery on and keeps its calls out of the portal lead pool.
What radio advertising means
Radio advertising is a spot, a mention or a sponsorship on a station your buyers listen to on the way to work. GullySales plans the station, band and frequency, and runs search on your own name during the flight so the listener who looks you up afterwards finds you.
Also for car dealers
Sales and marketing for car dealers, the overview.
For car dealers
Where it usually goes wrong, and what we would do.
“Three dealers of the same brand want the same listener”
The national campaign sold the model. What is left for you to say on air is your offer, your delivery date and which side of the city you are on, because the buyer is choosing between showrooms rather than between cars.
“The flight stops where the delivery date starts”
Deliveries cluster on Dhanteras, Ugadi and the days a family treats as auspicious. Work backwards from the day a booking must close to be delivered on the date, and stop the spots there.
“The script belongs to the brand before it belongs to the station”
Most dealers work inside approved wording, supplied music and sometimes supplied audio with a tag for the dealer. Find out what you may say and what you must use before anybody books studio time.
“Radio calls arrive in two spikes a day”
Drive-time spots put enquiries on your desk around nine and again after seven, when the team is already working a queue of portal leads. Without its own line and someone briefed to answer it, the flight cannot be told apart from an ordinary week.
What we do
What we deliver for car dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Station and band plan for your side of the city
The stations and drive-time bands that cover the corridors feeding your showroom, chosen before a package with free spots in it is quoted.
Result: Spots run where people who can reach you are driving.
Flight dated back from the delivery date
A day by day schedule ending when bookings must close for delivery on the auspicious date, weighted to the morning and evening bands.
Result: Nothing airs in the week when nothing can be delivered.
Script cleared against the brand guidelines
Wording, claims and audio checked with the brand team before recording, including whether supplied audio has to be used and where the dealer tag may sit.
Result: The spot runs without a call from the brand team.
One on-air number into the sales desk
A line used on air and nowhere else, ringing the sales desk rather than the workshop, and logged with its own source in your lead system.
Result: A radio call is never filed as a portal lead.
Name and model covered on search during the flight
Search ads on your showroom name, the model and the city while the spots run, because a listener at a signal looks you up that evening.
Result: The search your spot caused reaches you, not the co-dealer.
Test drives and bookings tagged to the flight
Calls on the on-air line, home test drives given and bookings taken, counted week by week against the baseline recorded before the campaign.
Result: The flight is judged on test drives rather than on spot counts.
How the result is measured
- Spots aired against spots booked
- Branded search volume during the flight
- Calls quoting the on-air number
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these car dealers.
- Authorised new car dealerships for mass-market brands
- Premium and luxury car dealerships
- Electric vehicle dealers and experience centres
- Multi-brand pre-owned car dealers
- Manufacturer-certified used car outlets
- Commercial vehicle and taxi fleet dealers
- Dealer groups with several showrooms and workshops
- Rural and semi-urban dealer outlets
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for car dealers
- 1
Assess
We trace leads from each source through first call, test drive, booking and delivery, and check each branch profile and its reviews.
- 2
Fix the first call
A response routine and ownership rule for every lead source, recorded in the dealership CRM.
- 3
Follow up after the visit
Calls and WhatsApp messages planned around quotes, finance approval, exchange valuation and delivery dates.
- 4
Bring buyers in
Local campaigns by model and branch, festival campaigns, workshop upgrade offers and corporate outreach.
- 5
Keep the owner
Delivery follow-up, a review ask, service reminders and an upgrade offer when the car ages.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should the spot quote a discount?
How long should a festival flight run?
Can a dealer run its own ads when the manufacturer controls the brand?
Why do our portal leads convert so poorly?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for car dealers
Everything else we would do for you.
Or start from the overview: sales and marketing for car dealers.