Radio advertising · Marketing
Buy the time band people listen in, not the spots the station has left over.
A radio buy is sold as a package: so many spots a day, for so many days, in a band the station names. The package does not say that the bands are worth very different money. Morning and evening drive time is when the car radio is on. The rest of the day is where a station quietly places the spots it threw in free.
In one paragraph
Radio advertising buys spots of ten, twenty or thirty seconds on a city station, sold as a number of spots a day across a named time band. GullySales plans which station, language and band your buyer is actually listening in. The booking goes through the station or its agency, and the spot carries a traceable route so it can be judged.
So the question before booking is how many of your spots sit inside the band you are paying for, and the answer belongs in writing. Ask for fixed placement inside a named programme if the slot matters. Run of station means the station decides, and it decides in its own favour.
Radio sends people to search. Someone hears the name at a traffic signal, forgets it by evening, then types it into Google two days later. If nobody is bidding on your own brand name that week, a competitor collects the enquiry your spot created.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The station threw in extra spots and they all ran at midnight”
Bonus spots go where the station has unsold time, which is the band nobody is listening in. The count on the invoice looks generous and the campaign is thinner than it reads.
“The spot was produced by the station and sounds like every other spot”
Bundled production comes with the station's voice artist, its music bed and its template, so your ad sits in a break beside three ads built the same way.
“The phone number went past too fast to write down”
A number read once at speed, to someone driving, is a number nobody dials. It gets said twice and slowly, or it does not go in at all.
“Three stations were booked and nobody heard it twice”
Splitting a small budget across every station in the city buys one sighting each. Depth on the one station your buyer listens to beats presence on all of them.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Station and band selection
Which station, which language and which time band your buyer is listening in, decided before any package is quoted.
Spot plan in writing
The day by day schedule of when each spot runs, checked against the band you are paying for and held to once the campaign starts.
Script and production brief
A script written for someone driving, with the name early and the number said twice at the end.
Booking coordination
The buy placed with the station or its appointed agency, with the schedule, the flight dates and the audio deadline confirmed before payment.
A traceable route
A number used on air and nowhere else, or a spoken code, so an enquiry can be put down to radio rather than guessed at.
Brand search cover
Search ads on your own name through the flight weeks, so the listener who searches two days later finds you first.
Transmission check
The station's proof of broadcast read against the plan, with any shortfall raised while the campaign is still on air.
How the result is measured
- Calls to the on-air number
- Spots delivered inside the booked band
- Branded searches during the flight weeks
- Enquiries traced to radio in the monthly report
- Cost per enquiry from the flight
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Hospitals and clinics announcing a new branch, a camp or a specialist joining
- Retailers running a dated promotion or a clearance with a firm end date
- Restaurant and showroom launches that need a city to know within a fortnight
- Property projects and admission seasons, where the decision follows weeks after the spot
- Businesses already buying search, who want the branded searches a spot creates to land somewhere
Not for
It is not the right fit if.
- A business selling to one trade in one industrial estate, where calling forty companies does more
- Budgets that cover a handful of spots, because a week of thin frequency is money gone
- Anyone who needs to know which listener enquired, because radio cannot tell you that
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the radio advertising work runs
- 1
Fix the window
We agree what has to happen in these weeks, an admission deadline, a launch or a sale, because radio works in short flights.
- 2
Choose the station and the language
We match station, language and band to who you sell to, and cut the stations that only add a stray sighting.
- 3
Write and produce the spot
The script is written here and produced to the station's delivery format before the deadline, rather than on the station's template.
- 4
Book and hold the schedule
We coordinate the booking with the station or its agency and treat the written spot plan as the thing being bought.
- 5
Track and reconcile
Calls to the on-air number and brand search volume are watched through the flight, and the transmission proof is checked against the booking.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How many spots do we need for it to work?
Can you tell me how many people heard the ad?
Should we advertise in Kannada or English in Bengaluru?
Is a jingle worth making?
What does a radio campaign cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Radio advertising, written for your industry.
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