Posting for the sake of it
Three posts a week of stock images and quotes. It looks like activity, costs time, and starts no enquiries. The first question is whether a distributor is on the platform at all.
Social media for dairy businesses only earns its keep where a distributor actually decides on it — and for some businesses they do not. Where they do, the feed is the showroom: content from real days and real work, posted to a plan, measured by the enquiries it starts rather than the likes it collects.
Where it usually goes wrong
Three posts a week of stock images and quotes. It looks like activity, costs time, and starts no enquiries. The first question is whether a distributor is on the platform at all.
The thing that would sell a dairy business — the job, the result, the people — is happening every day and nobody captures it. The feed shows a logo instead.
A message on Instagram answered two days later is a customer lost. Social enquiries need the same response rule as the phone.
What we would do
These are the services we run for social, and each links to its own page. The order starts with a question the other channels never ask — whether a distributor decides anything on these platforms at all — and we only put money behind a post after it has earned attention without any.
Which platforms, how often, what from — built on the work itself, not on a content calendar of quotes.
The posts that started enquiries, promoted to the audience that looks like the people who enquired.
The format the platforms reward, shot on site, edited to a plan — the job, the result, the person who did it.
A named owner for social enquiries and a same-day reply, so the feed’s work is not lost in the inbox.
Before any campaign we read the account as a distributor would and check how long a message sits before somebody answers it. For most dairy businesses the first fix is not posting more; it is replying to the messages and comments already waiting, and getting into the habit of photographing an ordinary working day so there is something true to post. We do not publish a price; we scope the work in the free audit and put the fee in writing, split into our time, your media spend and production, before anything begins.
A baseline is recorded first, so a report can say what changed rather than describe activity. If something is not earning, we say so and stop it.
We are a small team in Nagarbhavi, Bengaluru. Clients include Chord Road Hospital, SB Engineering, NewCom Logistics, Kerur Pain Clinic and Natural Gases, across healthcare, manufacturing, logistics and services.
More for dairy businesses
Who you are for, what you promise, and which two channels will carry it — decided before any spend.
What a dairy business stands for, said plainly, and looking the same everywhere a buyer sees it.
Plain answers to the questions a distributor asks before they enquire, published where they search.
The channels that bring a distributor to a dairy business, run as one plan and measured as one.
Staying in front of the enquiries that were not ready yet, until they are.
Catalogue, enquiries, reminders and follow-up on the channel a distributor already uses.
Wherever a distributor is when they decide — and for some dairy businesses that is nowhere social, in which case we say so. Instagram for anything visual and local; LinkedIn for anything sold to a business; Facebook for older, local audiences.
By enquiries, not followers. We track which posts and campaigns started a conversation that became a customer. If none did in a quarter, we change the plan or stop.
Yes, but not the kind most agencies sell. A purchase engineer does not follow you on Instagram; they search, check your site, and send an RFQ. Being findable, credible and fast to answer is the whole of it — and most dairy businesses are none of the three online.
There is no price list. A single clinic and an exporter are different orders of work, and a range wide enough to cover both tells you nothing. We scope it in the free audit and put the fee in writing before anything begins.
Talk to us
A short note is enough. We will come back with a straight answer about whether we can help, usually within one working day.