E-commerce · Art Supplies
A brush looks the same in every photograph, and behaves differently in every hand.
Art brushes are chosen by shape, size and hair, and each of those is a language of its own. A number 6 round and a number 6 flat are not related. Natural hair holds water, synthetic holds shape, and a painter in oils wants stiffer hog bristle than a watercolourist wants.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Art brushes online are round, flat, filbert, fan and detail brushes in synthetic and natural hair, sold singly and in sets for watercolour, acrylic and oil painting. GullySales works on how your listings explain hair type, shape and size against the medium, how a buyer learns what to pick for a first set, and how you keep the customer who needs the next size.
Buyers who know this search by it. Buyers who do not know it buy a set of fifteen and use two.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell brushes online.
- Makers and importers of artist brushes in natural and synthetic hair
- Sellers of brush sets for school, hobby and professional use
- Dealers of calligraphy, detail and miniature painting brushes
- Sellers of wall-art, decorative painting and craft brushes
Not for
It is not the right fit if.
- A seller who calls every synthetic brush sable and cannot say what it is made of
- Anyone who ships brushes loose in a bag, so the tips arrive bent
How buyers choose
What decides the sale of brushes.
Hair, natural or synthetic
Sable, squirrel, hog bristle, taklon. Each suits a medium. Painters ask first whether a brush will hold a point.
Shape and size number
Round, flat, filbert, fan, rigger, with a size number that varies a little by brand. A buyer reorders by shape and number, so both belong in the title.
Handle length and balance
Short handles for watercolour and detail, long for easel work. It matters where the painter stands or sits.
Care and how long it lasts
Whether it sheds, keeps its point and cleans properly. Reviewers report on this after a few weeks.
Where sales are lost
What usually goes wrong when you sell brushes online.
In the words sellers use on the first call.
“The brush set had fifteen and the buyer used two”
The set was a good price and a poor fit, and the buyer felt they had wasted money. They will not buy a set from you again.
“Tips arrive bent or hairs come off”
A bent tip is a return and a bad review, however good the brush. Packing matters as much as the product.
“Customers ask which brush for which medium, and the page is silent”
The answer sits in the seller's head. The buyer is left to read three blog posts on a competitor's site.
The scope
The work we would propose for brushes.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Hair, shape, size and medium on each pageA fixed header block: hair type, shape, size, handle length and the medium the brush is made for, with a photograph at actual size.
- Sets chosen by mediumShort sets of four or five for each medium, so the beginner gets the brushes that will be used, with single replacements on the same page.
- Search for shape and usePages for a round brush for watercolour, a flat brush for acrylic, fan brush uses, and a first brush set for oil.
- Brush care contentA page and a card in the box on cleaning and storing brushes, written for each hair type, which is also an excuse to sell a cleaner or a roll.
What we do
What you get for brushes.
Each deliverable and what it is there to change.
A brush shape and use guide
A page that pictures round, flat, filbert, fan and rigger brushes with a stroke from each, in a size you actually stock.
A hair type comparison
Natural against synthetic by medium, said plainly, with your brushes placed in it.
Short sets by medium
Four or five brush sets built for watercolour, acrylic, oil and detail work.
A packing and care card
A tip protector and a card in the box on cleaning, with a link to reorder the size they chose.
How the result is measured
- Purchases
- Conversion rate
- Average order value
- Repeat purchase rate
- Return rate
- Damage and shedding complaints
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your brushes with hair type, shape and size
- Returns and reviews that mention shedding or bent tips
- Which sets sell and which single sizes sell most
- How you pack brushes for dispatch
- Photographs of brushes next to a ruler
Selling in India and abroad
Selling brushes beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Natural hair and animal-product rules
Brushes made with natural animal hair can fall under import and wildlife rules in some countries. Your adviser checks which, before you list them.
Size numbers differ by brand
A number 8 in one country's system is not the same as another's, so give the width of the head in millimetres as well.
FAQ
Questions about selling brushes online.
Not here? More answers, or ask on WhatsApp.
How many brushes should be in a set?
Do I need to say whether a brush is natural or synthetic?
How do I stop brushes arriving damaged?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
More in Art Supplies
Sellers of brushes also need
Also selling from a shop, a workshop or a warehouse? See the page for stationery and office supply dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your brushes sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.