E-commerce · Art Supplies
A canvas is cheap to make and expensive to ship without a dent.
Canvases are among the simplest products in art and the hardest to ship. The frame bends, the corners crush, the surface gets a thumbprint. A buyer who opens a dented canvas is not sympathetic.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Canvases online are stretched cotton and linen canvases, canvas boards, canvas panels, rolls and easels, sold by size, depth and priming to painters, schools and decorators. GullySales works on how your listings state size, depth and surface in terms a painter trusts, how the damage problem is handled in the pack and the page, and how wholesale and institutional orders are quoted.
It is also a product bought by quantity. Art classes, painting events, decorators and cafes order canvases in tens, and the seller who answers the quote first wins.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell canvases online.
- Sellers of stretched canvases and canvas boards for hobby and professional painters
- Makers of custom-size canvases and canvas rolls
- Dealers who supply art classes, painting events and institutions
- Sellers of easels, palettes and display equipment who stock canvases alongside
Not for
It is not the right fit if.
- A seller who cannot say the size, depth and priming of each canvas
- A store without a packing method that keeps frames square in transit
How buyers choose
What decides the sale of canvases.
Size and depth
Sizes in inches or centimetres, and the depth of the frame, thin or gallery. Painters who plan to hang without a frame look at the edge.
Cotton or linen, and priming
Cotton is the common choice, linen costs more and is chosen by serious painters. Primed with gesso or not, and for which medium.
Weight of the cloth and tightness
A canvas that sags after a week is a poor one. The buyer asks how tightly it is stretched and whether it can be re-tightened.
Quantity and custom size
Painting classes need twenty the same size on a date. Decorators ask for a size that is not on the list.
Where sales are lost
What usually goes wrong when you sell canvases online.
In the words sellers use on the first call.
“Canvases come damaged, and the courier blames the pack”
The frame was square when it left and bent on the way. Each case is a free replacement and a one-star review.
“Art class orders go to a shop we have never heard of”
A teacher needs twenty canvases for an event. They do not find a quantity rate on your site, so they phone a stationer.
“Buyers cannot tell our canvas from a thin one”
The photograph shows a square white rectangle. Depth, cloth and priming cannot be seen, and so the buyer picks on price.
The scope
The work we would propose for canvases.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Size, depth and cloth at the topA short specification block and an edge photograph for each canvas, with a side view that shows the real depth beside a coin.
- Quantity rates and custom size formsA form for art class, event and decorator orders asking size, number and date, with a quote and a follow-up for each.
- Search for sizes and usePages for canvases by size, canvas boards for students, linen canvas for oils and large canvas for acrylic.
- Painting class and event partnershipsArt teachers and paint-and-sip organisers in your city, shown a pack price and a delivery date for event orders.
A packing and damage review
We read your damage returns and set a pack standard, with corner guards and board, that the courier cannot argue with. Where a change needs the supplier, we say so.
What we do
What you get for canvases.
Each deliverable and what it is there to change.
A canvas specification card
Size, depth, cloth, priming and the medium it suits, formatted the same way across every canvas you sell.
A packing standard
Photographs and a checklist for the packing table, built from where your canvases are damaged.
A quantity rate sheet
Rates for ten, twenty and fifty canvases of the common sizes, ready to send.
A class and event order page
A form that takes size, number and date, and answers with a quote.
How the result is measured
- Purchases
- Conversion rate
- Return rate
- Damaged-order rate
- Quotation requests for class and event orders
- Repeat purchase rate
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your canvas range with size, depth and cloth
- Damaged-in-transit returns and their photographs
- Quantity orders from classes or events, and the quotes that were lost
- Courier partners and how they were chosen
- Your best sizes by season
Selling in India and abroad
Selling canvases beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Size and shipping cost
Large canvases are bulky and costly to send abroad, and dimensional weight decides the price. Smaller sizes and rolled canvas travel better.
Sizes in other markets
Buyers elsewhere use inches or centimetres by habit. List both, and explain depth in a way that is the same in either.
FAQ
Questions about selling canvases online.
Not here? More answers, or ask on WhatsApp.
How can I cut canvas damage in transit?
Should I offer custom sizes?
How do I reach art classes and schools?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Art Supplies
Sellers of canvases also need
Also selling from a shop, a workshop or a warehouse? See the page for stationery and office supply dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your canvases sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.