E-commerce · Baby Products
A cot is bought once, months before the baby arrives, and the buyer has a tape measure in hand.
A nursery is planned. The parents have a date, a room and usually a budget, and the purchase of a cot or a cradle is made once, with a lot of looking around. They check dimensions against the bedroom, read about mattress fit and assembly, and often visit a showroom before ordering online. The decision includes grandparents.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Nursery product e-commerce is the online sale of cots, cradles, baby mattresses, changing tables, nursery storage, bedding and baby room decor, mostly bought in the months before a birth. GullySales works on pages with dimensions and room fit, on delivery and assembly details for large items, and on the long, family-involved decision that a cot or a cradle takes.
Large items fail on delivery. A cot that arrives damaged, in the wrong colour or with a missing part lands in front of anxious parents with a due date coming. So the delivery and assembly page matters as much as the picture.
Last updated 7 Oct 2026. Product, labelling and advertising rules for baby products differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell nursery products online.
- Makers and sellers of cots, cradles and baby beds
- Sellers of baby mattresses, bedding and nursery linen
- Sellers of changing tables, wardrobes and storage for a baby's room
- Home decor brands moving into nursery themes and wall art
- Retail showrooms that want online enquiries before a visit
Not for
It is not the right fit if.
- A seller who wants to say a cot or a mattress is safe for sleep or meets a standard without papers and adviser approval
- A seller who cannot deliver and assemble large items reliably
How buyers choose
What decides the sale of nursery products.
Dimensions, mattress size and room fit
Outer size of the cot, the inside size, the mattress it takes and whether the mattress comes with it. The buyer checks against the room and the door and the other furniture.
Assembly and delivery
Who puts the cot together, what comes in the box, how the delivery is handled for a flat on the fourth floor. A buyer who has seen a review about a missing screw looks for the answer on your page.
Convertible and long-lasting pieces
A cot that becomes a toddler bed, a changing table that becomes a shelf. Parents who spend more want to know how long it will be used.
Material, finish and smell
Solid wood or engineered board, the paint or lacquer and whether it has a smell on arrival. Buyers ask about finish before the baby arrives, and what you may say about it is checked with your adviser.
Where sales are lost
What usually goes wrong when you sell nursery products online.
In the words sellers use on the first call.
“The cot arrived damaged”
A review with a photograph of a cracked panel stays on the page. A clear process for damage on arrival, photographs at packing and a quick replacement answer the next buyer's worry.
“Parents want to see and touch before ordering”
Without a showroom, they need photographs from every angle, a short video of assembly and someone to call. A buyer who cannot see the finish hesitates.
“They buy the cot from someone else and the rest from us”
The cot decides the room, and everything else follows. If they bought it elsewhere, you are selling add-ons at a disadvantage.
The scope
The work we would propose for nursery products.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Dimension and fit pagesOuter and inner sizes, mattress fit, weight and the space it needs shown as a drawing and a table on each listing, with a room-measuring guide.
- Delivery and assembly pagesWhat arrives, in which boxes, who assembles it and what happens on damage or a missing part, written with your logistics partner so that the page is accurate.
- Enquiry follow-up for large itemsA reply routine for the parent who sends a message, with a call or video demonstration offered and follow-up before the due date.
- Search by room and stagePages for a cot for a small bedroom, a convertible cot for a toddler, nursery storage for a flat, built around dimensions and use.
- Video of the product in a real roomA short walkthrough of unboxing, assembly and the finished piece in an ordinary bedroom, filmed from the maker's instructions.
What we do
What you get for nursery products.
Each deliverable and what it is there to change.
A dimensions and room-fit sheet
A drawing for each large item with outer and inner sizes and the space it needs, which can be printed and taped on the floor.
A delivery and assembly page
A step-by-step view of delivery, boxes, assembly and what to do on damage, with a number to call.
An assembly video for each product
A start-to-finish clip built from the maker's instructions.
A nursery set page
A cot, a mattress, a storage unit and bedding shown as a set with each priced separately, for parents who like to buy together.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Return rate
- Damage and missing-part claims
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your products with dimensions, materials and assembly instructions
- Delivery arrangements by city, and damage claims in the past year
- Reviews and calls about missing parts, finish and smell
- Showroom visits and online enquiries, and what became of them
- Test reports and approvals for the cots and mattresses, if you have them
Selling in India and abroad
Selling nursery products beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Large furniture is expensive to ship
A cot is a bulky parcel, and shipping it abroad often costs more than the product. Rules on nursery furniture also differ by country. Check with your adviser before you list anywhere abroad.
Mattress sizes
Cot mattress sizes differ between markets. A product made to an Indian cot size may not fit a mattress a buyer abroad already has.
FAQ
Questions about selling nursery products online.
Not here? More answers, or ask on WhatsApp.
Can I say my cot is safe for a baby?
How do I reduce damage in delivery?
Do buyers order a cot without seeing it?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Baby Products
Sellers of nursery products also need
Also selling from a shop, a workshop or a warehouse? See the page for retailers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your nursery products sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.