E-commerce · Skincare
Everyone wants a moisturiser that is light in Chennai and still works in a Delhi winter.
A moisturiser is bought for how it feels. The buyer asks whether it is greasy, whether it sits on the skin or sinks in, whether it works under sunscreen and makeup. None of these is in the ingredient list, and all of them show up in reviews.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Moisturisers are gel creams, lotions, creams and night creams for the face, bought by skin type and by season, and reordered when the pot is empty. GullySales works on the texture and weather information buyers look for, on the winter and summer demand swings, and on the way a jar can be sold again to a buyer who liked the first one.
The season changes what sells. A gel cream does well from March to October in most of the country, and a rich cream sells in the cold months in the north. A brand with only one product has half a year of demand.
Last updated 7 Oct 2026. Product, labelling and advertising rules for skincare differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell moisturisers online.
- Brands with a gel cream or a lightweight lotion for oily and combination skin
- Sellers of rich creams and night creams for dry skin and winter
- Brands with a simple one-product range who want to sell a second moisturiser
- Sellers of fragrance-free moisturisers aimed at sensitive skin
Not for
It is not the right fit if.
- A seller who wants to say a moisturiser treats eczema, repairs the skin barrier or heals a condition
- A brand whose jar and cap cannot be sealed for shipping, since leaks make the reviews
How buyers choose
What decides the sale of moisturisers.
Texture and absorption
Gel, lotion, cream or balm, and whether it feels sticky or greasy. Buyers read what reviewers say about it under sunscreen and under makeup.
Season and city
Buyers describe where they live: Bengaluru weather, Delhi winter, a coastal city's humidity. They look for a reviewer in similar weather.
Day, night and SPF
Whether it is a daytime moisturiser or a night cream, whether it has SPF and whether it replaces a separate sunscreen. The last question is where the wrong claim creeps in.
Jar, tube or pump
A pump or tube is seen as more hygienic than a jar. Buyers look at the size in grams, and how long the pack lasts at a pea-sized amount a day.
Where sales are lost
What usually goes wrong when you sell moisturisers online.
In the words sellers use on the first call.
“Our sales drop every monsoon and spike every winter”
A single moisturiser covers one weather. The buyer in humid weather moves to something lighter, from another brand.
“Reviews say it clogged my pores”
A rich cream bought by someone with oily skin, and the page did not say who it was meant for. The review is read by every buyer with oily skin afterwards.
“The jar arrives leaking”
A leaked jar is a bad first order and a photograph in the reviews. Packaging and sealing are part of the sale.
The scope
The work we would propose for moisturisers.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed with you before it goes in the scope.
- A page for each weather and skin typePages for a moisturiser for oily skin in humid weather, a winter cream for dry skin in the north, a light gel under sunscreen.
- Season-led campaignsAd budgets that follow the weather, with gel creams pushed ahead of summer and rich creams before the first cold week.
- A second product for the first buyerA night cream or a lighter day gel shown to a buyer of the other, with the reason one is not enough across a year.
- Texture videosShort clips of the product being taken from the pot, spread on a hand and left for a minute, so the buyer sees the feel.
- Reorder at the right timeMessages timed to the size of the pot and the weather, with the season's version suggested.
What we do
What you get for moisturisers.
Each deliverable and what it is there to change.
A texture and weather guide
Which of your moisturisers suit humid, dry and cold weather, in the words buyers use, with a short video of each texture.
A day-and-night routine page
A plain explanation of what goes on in the morning with sunscreen and at night, and whether a moisturiser with SPF replaces a separate one.
A seasonal calendar
When each product is pushed, when stock must be ready and when budgets move from one range to another.
A packaging and shipping check
A review of how jars and tubes are sealed and packed, with the leak returns from the past season as the test.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Repeat purchase rate
- Returns for leaks and damage
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first piece of work.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Your moisturiser range with sales by month
- Reviews mentioning texture, greasiness, breakouts and leaks
- Return reasons with the packaging involved
- Your SPF and claims on the label, if any
- Reorder timing for each size
Selling in India and abroad
Selling moisturisers beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Opposite seasons and different climates
Buyers in the Gulf look for a light, non-greasy cream in a dry heat, and buyers in the UK or Canada for a rich one for months. Your own overseas orders show which sells.
SPF and cosmetic rules
A moisturiser with SPF can be a regulated product in some countries and a cosmetic in others. Your adviser confirms how it is classed and labelled before listing.
FAQ
Questions about selling moisturisers online.
Not here? More answers, or ask on WhatsApp.
How do I sell moisturisers through the monsoon?
Can I say my moisturiser is non-comedogenic?
Should I switch from a jar to a pump?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Skincare
Sellers of moisturisers also need
Also selling from a shop, a workshop or a warehouse? See the page for personal care brands.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.