CAT coaching centres · Social media
Post the explanations that a stuck aspirant would stop scrolling to read.
Social media marketing for a CAT coaching centre means using the platforms where aspirants and working professionals already discuss preparation. GullySales works on what your mentors post, where it goes and how a comment becomes a conversation with a counsellor.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For CAT coaching centres
Where it usually goes wrong, and what we would do.
“The aspirant follows people, not institutes”
A short clip of a mentor solving a tough question gets more attention than a banner about a new batch. The face and the reasoning are what build trust before the candidate ever enquires.
“LinkedIn reaches the professional, Instagram the younger candidate”
A working applicant weighing an MBA is on LinkedIn during the day. A final-year student scrolls Instagram in the evening. One post written for both reaches neither well.
“Comments carry enquiries that nobody reads”
Aspirants ask about batch timing and fees in comments and direct messages. A centre that replies late or not at all loses the person who asked.
“Result posts invite trouble”
Posting a student's selection without clear consent, a year and a source creates risk. Coaching advertisement rules differ by state, so check with your own adviser before publishing any such post.
What we do
What we deliver for CAT coaching centres.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Platform plan by audience
A short note on which platform serves which candidate, and what each should carry.
Result: Every post has a platform and a reader in mind.
Mentor clip series
A set of short explanation clips from your mentors on common errors in quant, DILR and verbal.
Result: The feed shows how your mentors teach.
Comment and message reply guide
Draft answers for the questions candidates ask repeatedly, with a handover to a counsellor.
Result: No question sits unanswered.
Consent and sourcing checklist
A one-page list for any post that mentions a past student, covering consent, year and source.
Result: What you publish about students is documented.
Paid boost plan for the diagnostic
Small paid placements for the posts that already draw attention, aimed at working professionals and final-year students.
Result: Spend follows the posts that already earn interest.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these CAT coaching centres.
- CAT preparation institutes with classroom batches
- Weekend and evening CAT batches for working professionals
- XAT, SNAP, NMAT and CMAT coaching centres
- Mock test and analytics providers
- Verbal ability and reading comprehension specialists
- Group discussion, written ability and personal interview coaching
- Mentor-led and small-batch CAT programmes
- Online CAT programmes with live sessions
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform should a small centre start with?
Should students appear in our posts?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for CAT coaching centres
Everything else we would do for you.
Closest to this: content and social
Also for CAT coaching centres
Or start from the overview: sales and marketing for CAT coaching centres.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.