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Day care centres · CRM

Stop losing a trial-day booking because nobody wrote it down.

CRM implementation for a day care centre means recording every enquiry, whether it arrives by phone, WhatsApp or a walk-in, against the child's age group and the outcome. This way no trial-day booking is lost between the front desk and the admission form. GullySales sets this up around how your centre actually takes enquiries.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of day care centres at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for day care centres

Sales and marketing for day care centres, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For day care centres

Where it usually goes wrong, and what we would do.

  • “One record for phone, WhatsApp and walk-ins together”

    A parent might call, message on WhatsApp and then walk in for a trial day within the same week. Without one shared record, staff cannot tell whether this is a new enquiry or a returning one.

  • “Age group as a required field, not an afterthought”

    An infant-care enquiry and a pre-school enquiry move through the admission process differently. A CRM that tracks age group from the first entry avoids the wrong follow-up going to the wrong parent.

  • “Admission-season load needs the record more, not less”

    The volume of enquiries in April and June is when a shared spreadsheet or memory-based tracking breaks down fastest, exactly when losing a single enquiry is most costly.

What we do

What we deliver for day care centres.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One record for phone, WhatsApp and walk-in enquiries

    A single record set up so every enquiry, however it arrives, is logged once against the child's age group and the outcome.

    Result: The front desk can see that the mother who walked in today messaged on Tuesday.

  2. Age group as a required record field

    The record set up to capture age group and admission stage from the first entry, so infant and pre-school enquiries follow their own path.

    Result: The right follow-up reaches the right family instead of a generic one.

  3. A front desk checklist for logging enquiries

    A short checklist for whoever answers the phone or WhatsApp, so the record stays consistent across different staff and shifts.

    Result: The record stays reliable even when the person answering changes.

  4. An admission-season view of open enquiries

    A simple view showing every unconverted enquiry during the April and June peak, so none is left unanswered when volume rises.

    Result: A busy admission season does not mean a lost enquiry.

  5. A report pulled straight from the record

    A summary pulled from the record showing enquiries by source and age group, and how many became a signed admission.

    Result: You see where admissions are coming from without checking three places.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What a day care centre should record about every enquiry, and whether it needs software yet.

Child's age group, not the child's name
Record the age band the parent needs, such as infant, toddler or after-school. At enquiry stage a first name is enough. It tells you which room has a seat before you collect anything more.
Parent's contact and preferred way to be reached
Write the number and whether the parent prefers a call or a WhatsApp message, and the hour they can talk. A working parent who answers only at lunch is lost if the front desk keeps calling at ten.
Hours and days needed
Note the drop-off and pick-up times and days a week they need. A parent who needs a late pick-up may not suit the centre's closing time, and finding out now saves both sides a visit.
Trial day date and the result
Record the trial day booked, whether it happened, and what the parent said afterwards. A missed trial day is a follow-up call that day, while the parent still wants a place.
Start date wanted and seat status
Write the month the parent wants the child to start, and whether you offered a seat, a waitlist place or neither. This list is what you read when a place opens up.
Do you need software yet?
A sheet with one row per enquiry is enough for one centre. Choose software when several branches share enquiries or the front desk changes often. Children's data needs extra care, so limit who can open the file.

Who it is for

This is written for these day care centres.

  • Neighbourhood creches and day care centres
  • Preschool-attached day care centres
  • Corporate day care tie-ups inside office campuses
  • Multi-branch day care chains and franchises
  • Infant care specialists for children below one year
  • Full-day care centres with an activity curriculum
  • After-school and holiday camp care providers
  • Home-based day care centres formalising into a licensed set-up

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need a paid CRM, or will a spreadsheet do?
A shared spreadsheet works for a single centre with modest enquiry volume; a simple CRM pays for itself once you run more than one branch or a busy admission season.
Who enters the enquiries?
Whoever answers the phone or WhatsApp first, trained on a short checklist so the record stays consistent even when different staff are on duty.
How long should we keep details of families who did not enrol?
Decide a period you can justify, tell parents you hold their details, and delete or archive when it ends. Check what data-protection rules and your own advisers say. Do not keep a child's health information in the enquiry record at all.
A parent mentions an allergy or medical need on the phone. Where do we write it?
Not in the enquiry record. Note only that the parent raised a health need and that the admission form must cover it. Collect and store the detail on the admission form, with access limited to the staff who need it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for day care centres.

All articles

More for day care centres

Everything else we would do for you.

Closest to this: leads and follow-up

Also for day care centres

Or start from the overview: sales and marketing for day care centres.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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