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EdTech startups · Website

Give the school, the parent and the college each a page that answers them.

A website for an EdTech startup has to serve a principal weighing a pilot, a parent looking at a child's study, and sometimes a college buyer, without confusing any of them. GullySales plans the pages, the proof and the data handling statement, then builds or fixes them.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An online educator records a lesson at a teaching desk

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Last updated 18 Oct 2026.

For EdTech startups

Where it usually goes wrong, and what we would do.

  • “One home page cannot greet three buyers”

    A principal wants the pilot process, a parent wants the class and the demo, and a college wants the outcome for placement. A home page that tries all three gives each a paragraph and none a path, so the first screen should ask which they are.

  • “A school looks for the data page before the price”

    Schools ask where student data lives, who can see it and how it is deleted. A clear page answering these, checked by your counsel, removes a question that otherwise stalls the pilot.

  • “A demo page must show the product, not describe it”

    Parents decide faster when they see a real screen from a session. Screenshots and a short walk-through, with no child's face or name on them, show the product without a promise.

  • “Parents browse on the phone, often at night”

    Most demo forms are filled on a mobile after the child sleeps. A slow page or a long form loses the parent, so the form asks only for a number, a class and a convenient time.

What we do

What we deliver for EdTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Route-based home page

    A home page that sends school leaders, parents and colleges to their own sections within the first screen.

    Result: Each buyer reaches a relevant page in one tap.

  2. Pilot and institution page

    A page covering what a pilot is, what the school provides, teacher training and the decision at the end.

    Result: A principal can read the pilot terms before writing to you.

  3. Data and privacy page

    A plain statement of what data the product collects, why, who sees it and how a parent or school can ask for deletion, reviewed by your counsel.

    Result: A school or parent can find the answer without emailing.

  4. Parent demo page

    A mobile-first page with a session walk-through and a short booking form.

    Result: A parent can book a demo in a few taps.

  5. Proof section with consent

    Space for school names, quotes and pilot notes, filled only where written approval exists.

    Result: Every name and quote on the site has approval on file.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these EdTech startups.

  • K-12 learning apps and platforms sold to schools
  • Direct-to-parent exam-prep and tuition apps
  • Skilling and employability startups selling to colleges and employers
  • Language learning and spoken English startups
  • Early childhood and preschool curriculum providers
  • Coding and STEM startups running classes for children
  • Test-prep startups for entrance and government exams
  • Teacher training and school improvement startups
  • Tools for tuition centres and coaching institutes

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the website work runs

  1. 1

    Confirm structure and content

    We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.

  2. 2

    Design the site

    Every page is designed against your brand identity and checked for how it should convert a visitor.

  3. 3

    Build and test

    The site is developed and tested across devices and browsers before anything goes live.

  4. 4

    Load real content

    Actual copy, images and information about your business replace placeholder content before launch.

  5. 5

    Launch and hand over access

    The site goes live with domain, hosting and content management access clearly handed to you.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Do we need a new website or a fix?
We look at the current site first. If the structure serves each buyer, we fix pages; if not, we plan a rebuild around the routes.
What should the data page say?
What you collect, why, who can see it, where it is stored and how to request deletion. Your own counsel should confirm it matches your practice and the rules.
Can we list schools as clients?
Only with the school's written permission to be named. A pilot is not the same as a purchase, so describe it as a pilot.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.