EdTech startups · Social media
Post for the parent and the teacher, because they decide for the child.
Social media marketing for an EdTech startup means posting where parents, teachers and school leaders already spend time, and giving each a reason to try the product. GullySales plans the posts, the audience split and the routine that turns a follower into a demo request.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For EdTech startups
Where it usually goes wrong, and what we would do.
“The child is not the audience that pays”
A reel that delights a student may never reach the parent. Posts for the buyer speak to study habits, exam stress and how the parent can see progress, while the child sees the product only after the parent agrees.
“Teachers are your quiet distribution channel”
A teacher who finds a tool useful tells colleagues and the principal. Posts that give a teacher something to use in class, such as a worksheet idea, earn that attention more than a product announcement does.
“Claims about marks are the easy post and the risky one”
A post saying marks rose invites doubt from parents and attention from regulators if the proof is thin. Show how the product works and what a learner does in a session, and keep outcome claims out.
“Children appear in posts only with consent”
A class photo or a student's work is tempting content. It needs written consent from the parent or guardian for that use, and a school's own rules may add to it.
What we do
What we deliver for EdTech startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Audience split for posts
A plan that labels each post for parent, teacher or school leader, so no post tries to speak to all three.
Result: Each post has one named reader.
Teacher-facing content set
Ideas for classroom activities, short how-to clips and templates that a teacher can use without buying anything.
Result: Teachers have a reason to follow and to share.
Consent form for child content
A short consent wording for parents covering a child's name, photo or work, reviewed by your own counsel.
Result: No child appears in a post without a signed record.
Post-to-enquiry link routine
Every post points to one page or WhatsApp number, with a tag that shows which post brought the enquiry.
Result: You can see which posts produce demo requests.
Exam-season content calendar
A calendar around the school year, board exams and entrance tests, giving each period its own themes.
Result: Posting follows the periods when parents are looking.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these EdTech startups.
- K-12 learning apps and platforms sold to schools
- Direct-to-parent exam-prep and tuition apps
- Skilling and employability startups selling to colleges and employers
- Language learning and spoken English startups
- Early childhood and preschool curriculum providers
- Coding and STEM startups running classes for children
- Test-prep startups for entrance and government exams
- Teacher training and school improvement startups
- Tools for tuition centres and coaching institutes
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform should an EdTech startup use?
Can we show student testimonials?
Should we run paid ads on social platforms?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for EdTech startups
Everything else we would do for you.
Closest to this: content and social
Also for EdTech startups
Or start from the overview: sales and marketing for EdTech startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.