EdTech startups · Digital marketing
Choose one buyer, one channel and one measure before spending on the rest.
Digital marketing for an EdTech startup is the choice and sequencing of search, ads, social, email and WhatsApp to reach schools, parents or colleges. GullySales sets a plan around the one buyer route you start with and checks it against enquiries and paid learners.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 18 Oct 2026.
For EdTech startups
Where it usually goes wrong, and what we would do.
“Spreading a small budget across channels proves nothing”
A startup that runs ads, posts, emails and webinars at once cannot tell which one brought a paid learner. One buyer and one or two channels give a result you can read.
“Cost per install is the wrong number for a school sale”
An app install says little about whether a school will pilot or a parent will pay. The measures that matter are pilots started, demos attended and learners who paid, each tied to its source.
“Webinars suit the school route better than ads do”
A principal or a teacher will give an hour to a session on a classroom problem. A webinar with a clear topic and a follow-up to every attendee can start more pilot conversations than a banner ad.
“Ads for education carry platform rules”
Platforms set conditions on ads aimed at children or making learning claims. Check the platform's current rules before you build a campaign, and keep claims to what you can document.
What we do
What we deliver for EdTech startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
One-route marketing plan
A plan for the first buyer route showing the channels, the message and the measure, with the other routes parked.
Result: The plan fits on a page and names a single buyer.
Baseline measures sheet
Pilots, demo requests, trials and paid learners, each recorded by source before any spend.
Result: You can compare later results against a starting point.
Webinar plan for schools
A topic, an invitation, a follow-up and a pilot offer for a session aimed at school leaders and teachers.
Result: Each attendee gets a named next step.
Parent campaign pages
Landing pages and ads for one class and exam, with tracking to the demo booking.
Result: Spend is tied to demo bookings, not clicks.
Review meeting
A scheduled look at what each channel produced, with a decision to widen, change or stop.
Result: Each channel has a decision recorded against it.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these EdTech startups.
- K-12 learning apps and platforms sold to schools
- Direct-to-parent exam-prep and tuition apps
- Skilling and employability startups selling to colleges and employers
- Language learning and spoken English startups
- Early childhood and preschool curriculum providers
- Coding and STEM startups running classes for children
- Test-prep startups for entrance and government exams
- Teacher training and school improvement startups
- Tools for tuition centres and coaching institutes
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What budget do we need?
Is performance marketing right for us?
Can you run the ads too?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for EdTech startups
Everything else we would do for you.
Closest to this: strategy and research
Also for EdTech startups
Or start from the overview: sales and marketing for EdTech startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.